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For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

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  • Facebook- Barbeque, little black book, reunion, personalTwitter –water cooler, cocktail partyLinkedin ( customer relationship, rolodex, resume)

Sm Strategy Presentationsfor Realtors Sm Strategy Presentationsfor Realtors Presentation Transcript

  • Social Media for Realtors
    Doreen NicastroSocial Media Strategist
    Aligning People with Technology
    doreen@nicastroconsultants.comwww.nicastroconsultants.com
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • What is social media?
    Integrates, pictures, video, text, images with communication methods
    Interactive dynamic content
    Defined by linking people together examples include wikis, Linked In Facebook, Twitter, etc.
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • The social media revolution
    Smart Phones
    Web 1.0 consumer
    Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator
    Social Media
    Ecommerce
    Brochureware
    1994
    2003
    2006
    1998
    2000
    2009
    77M
    1000M
    500M
    Global Internet Users
    400M
    1400M
  • Social Media is growing by 10% a month
    90% of home buyers use the Internet to search for information and homes
    50% of all home buyers are on social networks
    93% of Twitter users believe companies and services should have a social media presence
    85% SM users believe a company should interact with customers on sites
    Why be social ?
    http://hro.har.com/issue/december-2010/article/what-is-twitter-why-twitter-how-to-use-twitter
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Why social media for realtors?
    Expand your sphere of influence
    Generate leads
    Make new connections
    Improve current and future business
    Build relationships
    Gain referrals
    www.pillartopost.com.
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Who are your clients?
    • 96% of Gen Y is on social networking sites
    • Only 14% trust advertisements
    • 78% trust recommendations of their peers
    • Baby-boomers fastest growing segment on social media
    • 3 out of 4 Americans use social technology
    http://www.slideshare.net/megfaust/social-media-for-realtors-3134273
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Real estate and Internet searching
    http://mashable.com/2010/06/28/real-estate-social-media/
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Real estate and social media
    http://mashable.com/2010/06/28/real-estate-social-media/
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Real estate industry compared to other small business
    http://mashable.com/2010/06/28/real-estate-social-media/
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Facebook Personal v.s.Business Pages
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • What’s the competition doing?
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
    http://mashable.com/2010/06/28/real-estate-social-media/
  • Where are you on the web?
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Why an octopus approach to social media?
    Octopuses are among the most intelligent and behaviorally flexible
    Octopus inhabits many diverse regions
    When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators.
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Social media strategy
    YourWeb site
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • What is your social media strategy?
    Web site
    call to action
    join mailing list
    connect
    purchase goods/services
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Build a solid presence and claim your space!
    Claim space, voice and influence
    market
    Create a values-based
    social media
    presence
    Web site
    With a call to action
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Implement website & call to action
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Create digital foot print & brand
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Realty social media resources
    http://activerain.com/
    www.linkedin.com/
    www.facebook.com/
    www.twitter.com/
    www.myspace.com/
    http://www.zillow.com/homes/
    www.realestatevoices.com/
    http://www.realtown.com/
    www.pillartopost.com.
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • What does social media cost?
    BEST ANSWER ON LINKED IN 2010
    http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • What does Social Media Cost?
    http://www.socialfish.org/2011/03/social-media-consulting-fees.html
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Social media costs
    Depends on goals and budget
    Social networking tools and channels
    Resources: in-house-outsource-combination
    Length of project
    Social media audit, analysis & plan
    Monthly cost varies by channel and campaign
    Blog $2,500-6,000
    Twitter $1,500-5,000
    Facebook $1,500-6,000
    Strategy sessions
    • Monthly $1,500-12,000
    http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Five SM tips for marketing homes
    Choose your tools wisely
    • Website
    • Youtube channel (YT)
    • Facebook (FB)
    • Twitter (TW)
    The home is star
    • Create FB Business page
    • Post photos information
    List home on Facebook Marketplace
    • Great free service
    Create a buzz
    • Tweet something unique include picture
    Relevant, timely and never too much
    www.pillartopost.com.
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Marketing homes on Facebook (FB):
    Use your current database and suggest they become a fan on your business FB page
    Include each sold listing on your page, take picture of home-buyer-seller add to your FB page, tag them and it will appear on their profile.
    Import your external blog this keeps FB fan page with fresh content
    Add your virtual tour videos to your FB page and post links to your business web site.
    Offer subscription box to capture emails, examples: What is your home worth, or first time home buyer guide
    Include customer loyalty perks for sharing your FB page.
     
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • Start with Twitter to increase visibility
    Create a user account
    Create a custom background stand out from the crowd
    Follow other that will help build your network
    Include tweets on your blog and web site
    Add a ‘Follow Me’ button to your social profiles
    Use status updates to stay current with your network
    Search what is trending and participate in the conversation.
     
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
  • questions discussion
    Tuesday, September 13, 2011
    doreen@nicastroconsultants.com
    Social media consultation and monthly services available