Sm Strategy Presentationsfor Realtors

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For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

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  • Facebook- Barbeque, little black book, reunion, personalTwitter –water cooler, cocktail partyLinkedin ( customer relationship, rolodex, resume)


  • 1. Social Media for Realtors
    Doreen NicastroSocial Media Strategist
    Aligning People with Technology
    Tuesday, September 13, 2011
  • 2. What is social media?
    Integrates, pictures, video, text, images with communication methods
    Interactive dynamic content
    Defined by linking people together examples include wikis, Linked In Facebook, Twitter, etc.
    Tuesday, September 13, 2011
  • 3. The social media revolution
    Smart Phones
    Web 1.0 consumer
    Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator
    Social Media
    Global Internet Users
  • 4. Social Media is growing by 10% a month
    90% of home buyers use the Internet to search for information and homes
    50% of all home buyers are on social networks
    93% of Twitter users believe companies and services should have a social media presence
    85% SM users believe a company should interact with customers on sites
    Why be social ?
    Tuesday, September 13, 2011
  • 5. Why social media for realtors?
    Expand your sphere of influence
    Generate leads
    Make new connections
    Improve current and future business
    Build relationships
    Gain referrals
    Tuesday, September 13, 2011
  • 6. Who are your clients?
    • 96% of Gen Y is on social networking sites
    • 7. Only 14% trust advertisements
    • 8. 78% trust recommendations of their peers
    • 9. Baby-boomers fastest growing segment on social media
    • 10. 3 out of 4 Americans use social technology
    Tuesday, September 13, 2011
  • 11. Real estate and Internet searching
    Tuesday, September 13, 2011
  • 12. Real estate and social media
    Tuesday, September 13, 2011
  • 13. Real estate industry compared to other small business
    Tuesday, September 13, 2011
  • 14. Facebook Personal v.s.Business Pages
    Tuesday, September 13, 2011
  • 15. What’s the competition doing?
    Tuesday, September 13, 2011
  • 16. Where are you on the web?
    Tuesday, September 13, 2011
  • 17. Why an octopus approach to social media?
    Octopuses are among the most intelligent and behaviorally flexible
    Octopus inhabits many diverse regions
    When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators.
    Tuesday, September 13, 2011
  • 18. Social media strategy
    YourWeb site
    Tuesday, September 13, 2011
  • 19. What is your social media strategy?
    Web site
    call to action
    join mailing list
    purchase goods/services
    Tuesday, September 13, 2011
  • 20. Build a solid presence and claim your space!
    Claim space, voice and influence
    Create a values-based
    social media
    Web site
    With a call to action
    Tuesday, September 13, 2011
  • 21. Implement website & call to action
    Tuesday, September 13, 2011
  • 22. Create digital foot print & brand
    Tuesday, September 13, 2011
  • 23. Realty social media resources
    Tuesday, September 13, 2011
  • 24. What does social media cost?
    Tuesday, September 13, 2011
  • 25. What does Social Media Cost?
    Tuesday, September 13, 2011
  • 26. Social media costs
    Depends on goals and budget
    Social networking tools and channels
    Resources: in-house-outsource-combination
    Length of project
    Social media audit, analysis & plan
    Monthly cost varies by channel and campaign
    Blog $2,500-6,000
    Twitter $1,500-5,000
    Facebook $1,500-6,000
    Strategy sessions
    • Monthly $1,500-12,000
    Tuesday, September 13, 2011
  • 27. Five SM tips for marketing homes
    Choose your tools wisely
    The home is star
    • Create FB Business page
    • 31. Post photos information
    List home on Facebook Marketplace
    • Great free service
    Create a buzz
    • Tweet something unique include picture
    Relevant, timely and never too much
    Tuesday, September 13, 2011
  • 32. Marketing homes on Facebook (FB):
    Use your current database and suggest they become a fan on your business FB page
    Include each sold listing on your page, take picture of home-buyer-seller add to your FB page, tag them and it will appear on their profile.
    Import your external blog this keeps FB fan page with fresh content
    Add your virtual tour videos to your FB page and post links to your business web site.
    Offer subscription box to capture emails, examples: What is your home worth, or first time home buyer guide
    Include customer loyalty perks for sharing your FB page.
    Tuesday, September 13, 2011
  • 33. Start with Twitter to increase visibility
    Create a user account
    Create a custom background stand out from the crowd
    Follow other that will help build your network
    Include tweets on your blog and web site
    Add a ‘Follow Me’ button to your social profiles
    Use status updates to stay current with your network
    Search what is trending and participate in the conversation.
    Tuesday, September 13, 2011
  • 34. questions discussion
    Tuesday, September 13, 2011
    Social media consultation and monthly services available