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Sm Strategy Presentationsfor Realtors

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For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.


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  • Facebook- Barbeque, little black book, reunion, personalTwitter –water cooler, cocktail partyLinkedin ( customer relationship, rolodex, resume)
  • Transcript

    • 1. Social Media for Realtors
      Doreen NicastroSocial Media Strategist
      Aligning People with Technology
      doreen@nicastroconsultants.comwww.nicastroconsultants.com
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 2. What is social media?
      Integrates, pictures, video, text, images with communication methods
      Interactive dynamic content
      Defined by linking people together examples include wikis, Linked In Facebook, Twitter, etc.
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 3. The social media revolution
      Smart Phones
      Web 1.0 consumer
      Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator
      Social Media
      Ecommerce
      Brochureware
      1994
      2003
      2006
      1998
      2000
      2009
      77M
      1000M
      500M
      Global Internet Users
      400M
      1400M
    • 4. Social Media is growing by 10% a month
      90% of home buyers use the Internet to search for information and homes
      50% of all home buyers are on social networks
      93% of Twitter users believe companies and services should have a social media presence
      85% SM users believe a company should interact with customers on sites
      Why be social ?
      http://hro.har.com/issue/december-2010/article/what-is-twitter-why-twitter-how-to-use-twitter
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 5. Why social media for realtors?
      Expand your sphere of influence
      Generate leads
      Make new connections
      Improve current and future business
      Build relationships
      Gain referrals
      www.pillartopost.com.
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 6. Who are your clients?
      • 96% of Gen Y is on social networking sites
      • 7. Only 14% trust advertisements
      • 8. 78% trust recommendations of their peers
      • 9. Baby-boomers fastest growing segment on social media
      • 10. 3 out of 4 Americans use social technology
      http://www.slideshare.net/megfaust/social-media-for-realtors-3134273
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 11. Real estate and Internet searching
      http://mashable.com/2010/06/28/real-estate-social-media/
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 12. Real estate and social media
      http://mashable.com/2010/06/28/real-estate-social-media/
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 13. Real estate industry compared to other small business
      http://mashable.com/2010/06/28/real-estate-social-media/
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 14. Facebook Personal v.s.Business Pages
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 15. What’s the competition doing?
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
      http://mashable.com/2010/06/28/real-estate-social-media/
    • 16. Where are you on the web?
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 17. Why an octopus approach to social media?
      Octopuses are among the most intelligent and behaviorally flexible
      Octopus inhabits many diverse regions
      When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators.
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 18. Social media strategy
      YourWeb site
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 19. What is your social media strategy?
      Web site
      call to action
      join mailing list
      connect
      purchase goods/services
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 20. Build a solid presence and claim your space!
      Claim space, voice and influence
      market
      Create a values-based
      social media
      presence
      Web site
      With a call to action
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 21. Implement website & call to action
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 22. Create digital foot print & brand
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 23. Realty social media resources
      http://activerain.com/
      www.linkedin.com/
      www.facebook.com/
      www.twitter.com/
      www.myspace.com/
      http://www.zillow.com/homes/
      www.realestatevoices.com/
      http://www.realtown.com/
      www.pillartopost.com.
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 24. What does social media cost?
      BEST ANSWER ON LINKED IN 2010
      http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 25. What does Social Media Cost?
      http://www.socialfish.org/2011/03/social-media-consulting-fees.html
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 26. Social media costs
      Depends on goals and budget
      Social networking tools and channels
      Resources: in-house-outsource-combination
      Length of project
      Social media audit, analysis & plan
      Monthly cost varies by channel and campaign
      Blog $2,500-6,000
      Twitter $1,500-5,000
      Facebook $1,500-6,000
      Strategy sessions
      • Monthly $1,500-12,000
      http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 27. Five SM tips for marketing homes
      Choose your tools wisely
      The home is star
      • Create FB Business page
      • 31. Post photos information
      List home on Facebook Marketplace
      • Great free service
      Create a buzz
      • Tweet something unique include picture
      Relevant, timely and never too much
      www.pillartopost.com.
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 32. Marketing homes on Facebook (FB):
      Use your current database and suggest they become a fan on your business FB page
      Include each sold listing on your page, take picture of home-buyer-seller add to your FB page, tag them and it will appear on their profile.
      Import your external blog this keeps FB fan page with fresh content
      Add your virtual tour videos to your FB page and post links to your business web site.
      Offer subscription box to capture emails, examples: What is your home worth, or first time home buyer guide
      Include customer loyalty perks for sharing your FB page.
       
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 33. Start with Twitter to increase visibility
      Create a user account
      Create a custom background stand out from the crowd
      Follow other that will help build your network
      Include tweets on your blog and web site
      Add a ‘Follow Me’ button to your social profiles
      Use status updates to stay current with your network
      Search what is trending and participate in the conversation.
       
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
    • 34. questions discussion
      Tuesday, September 13, 2011
      doreen@nicastroconsultants.com
      Social media consultation and monthly services available