Social Media  for Realtors<br />Doreen NicastroSocial Media Strategist<br />Aligning People with Technology<br />doreen@ni...
What is social media?<br />Integrates, pictures, video, text, images with communication methods<br />Interactive dynamic c...
The social media revolution<br />										  	Smart         										Phones<br />Web 1.0 consumer<br />Web 2.0 consumer, ...
Social Media is growing by 10% a month<br />90% of home buyers use the Internet to search for information and homes<br />5...
 Why social media for realtors?<br />Expand your sphere of influence<br />Generate leads<br />Make new connections<br />Im...
Who are your clients?<br /><ul><li>96% of Gen Y is on social networking sites
Only 14% trust advertisements
78% trust recommendations of their peers
Baby-boomers fastest growing segment on social media
3 out of 4 Americans use social technology</li></ul>http://www.slideshare.net/megfaust/social-media-for-realtors-3134273<b...
Real estate and Internet searching<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />Tuesday, September 1...
Real estate and social media<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />Tuesday, September 13, 201...
Real estate industry compared to other small business<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />T...
Facebook Personal v.s.Business Pages<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
What’s the competition doing?<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />http://mashable.co...
Where are you on the web? <br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
Why an octopus approach to social media? <br />Octopuses are among the most intelligent and behaviorally flexible<br />Oct...
Social media strategy<br />YourWeb site<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
What is your social media strategy?<br />Web site<br />call to action<br />join mailing list<br />connect<br />purchase go...
Build a solid presence and claim your space!<br />Claim space, voice and influence <br />market<br />Create  a values-base...
Implement website & call to action<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
Create digital foot print & brand<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
 Realty social media resources <br />http://activerain.com/<br />www.linkedin.com/<br />www.facebook.com/<br />www.twitter...
What does social media cost? <br />BEST ANSWER ON LINKED IN 2010<br />http://mackcollier.com/so-how-much-will-a-social-med...
What does Social Media Cost? <br />http://www.socialfish.org/2011/03/social-media-consulting-fees.html<br />Tuesday, Septe...
Social media costs<br />Depends on goals and budget<br /> Social networking tools and channels<br />Resources: in-house-ou...
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Sm Strategy Presentationsfor Realtors

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For realtors who are looking for a social media strategy look no more, we can help you gain more business and referrals.

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  • Facebook- Barbeque, little black book, reunion, personalTwitter –water cooler, cocktail partyLinkedin ( customer relationship, rolodex, resume)
  • Sm Strategy Presentationsfor Realtors

    1. 1. Social Media for Realtors<br />Doreen NicastroSocial Media Strategist<br />Aligning People with Technology<br />doreen@nicastroconsultants.comwww.nicastroconsultants.com<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    2. 2. What is social media?<br />Integrates, pictures, video, text, images with communication methods<br />Interactive dynamic content<br />Defined by linking people together examples include wikis, Linked In Facebook, Twitter, etc.<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    3. 3. The social media revolution<br /> Smart Phones<br />Web 1.0 consumer<br />Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator<br />Social Media<br />Ecommerce<br />Brochureware<br />1994<br />2003<br />2006<br />1998<br />2000<br />2009<br />77M<br />1000M<br />500M<br />Global Internet Users<br />400M<br />1400M<br />
    4. 4. Social Media is growing by 10% a month<br />90% of home buyers use the Internet to search for information and homes<br />50% of all home buyers are on social networks<br />93% of Twitter users believe companies and services should have a social media presence<br />85% SM users believe a company should interact with customers on sites<br />Why be social ?<br />http://hro.har.com/issue/december-2010/article/what-is-twitter-why-twitter-how-to-use-twitter<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    5. 5. Why social media for realtors?<br />Expand your sphere of influence<br />Generate leads<br />Make new connections<br />Improve current and future business<br />Build relationships<br />Gain referrals<br />www.pillartopost.com.<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    6. 6. Who are your clients?<br /><ul><li>96% of Gen Y is on social networking sites
    7. 7. Only 14% trust advertisements
    8. 8. 78% trust recommendations of their peers
    9. 9. Baby-boomers fastest growing segment on social media
    10. 10. 3 out of 4 Americans use social technology</li></ul>http://www.slideshare.net/megfaust/social-media-for-realtors-3134273<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    11. 11. Real estate and Internet searching<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    12. 12. Real estate and social media<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    13. 13. Real estate industry compared to other small business<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    14. 14. Facebook Personal v.s.Business Pages<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    15. 15. What’s the competition doing?<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />http://mashable.com/2010/06/28/real-estate-social-media/<br />
    16. 16. Where are you on the web? <br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    17. 17. Why an octopus approach to social media? <br />Octopuses are among the most intelligent and behaviorally flexible<br />Octopus inhabits many diverse regions<br />When under attack, some octopuses can perform arm autotomy, in a similar manner to the way skinks and other lizards detach their tails. The crawling arm serves as a distraction to would-be predators.<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    18. 18. Social media strategy<br />YourWeb site<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    19. 19. What is your social media strategy?<br />Web site<br />call to action<br />join mailing list<br />connect<br />purchase goods/services<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    20. 20. Build a solid presence and claim your space!<br />Claim space, voice and influence <br />market<br />Create a values-based<br />social media<br />presence <br />Web site<br />With a call to action<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    21. 21. Implement website & call to action<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    22. 22. Create digital foot print & brand<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    23. 23. Realty social media resources <br />http://activerain.com/<br />www.linkedin.com/<br />www.facebook.com/<br />www.twitter.com/<br />www.myspace.com/<br />http://www.zillow.com/homes/<br />www.realestatevoices.com/<br />http://www.realtown.com/<br />www.pillartopost.com.<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    24. 24. What does social media cost? <br />BEST ANSWER ON LINKED IN 2010<br />http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    25. 25. What does Social Media Cost? <br />http://www.socialfish.org/2011/03/social-media-consulting-fees.html<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    26. 26. Social media costs<br />Depends on goals and budget<br /> Social networking tools and channels<br />Resources: in-house-outsource-combination<br />Length of project<br />Social media audit, analysis & plan<br />Monthly cost varies by channel and campaign<br />Blog $2,500-6,000<br />Twitter $1,500-5,000<br />Facebook $1,500-6,000<br />Strategy sessions<br /><ul><li>Monthly $1,500-12,000</li></ul>http://mackcollier.com/so-how-much-will-a-social-media-strategy-cost/<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    27. 27. Five SM tips for marketing homes<br />Choose your tools wisely<br /><ul><li>Website
    28. 28. Youtube channel (YT)
    29. 29. Facebook (FB)
    30. 30. Twitter (TW)</li></ul>The home is star<br /><ul><li>Create FB Business page
    31. 31. Post photos information</li></ul>List home on Facebook Marketplace<br /><ul><li>Great free service</li></ul>Create a buzz<br /><ul><li>Tweet something unique include picture</li></ul>Relevant, timely and never too much<br />www.pillartopost.com.<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    32. 32. Marketing homes on Facebook (FB):<br />Use your current database and suggest they become a fan on your business FB page<br />Include each sold listing on your page, take picture of home-buyer-seller add to your FB page, tag them and it will appear on their profile.<br />Import your external blog this keeps FB fan page with fresh content<br />Add your virtual tour videos to your FB page and post links to your business web site.<br />Offer subscription box to capture emails, examples: What is your home worth, or first time home buyer guide<br />Include customer loyalty perks for sharing your FB page.<br />  <br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    33. 33. Start with Twitter to increase visibility<br />Create a user account<br />Create a custom background stand out from the crowd<br />Follow other that will help build your network<br />Include tweets on your blog and web site<br />Add a ‘Follow Me’ button to your social profiles<br />Use status updates to stay current with your network<br />Search what is trending and participate in the conversation.<br />  <br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />
    34. 34. questions discussion<br />Tuesday, September 13, 2011<br />doreen@nicastroconsultants.com<br />Social media consultation and monthly services available <br />

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