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Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
Nedrix2011 Sm Presentation
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Nedrix2011 Sm Presentation

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Presentation on the role of social media in Communication and DR planning

Presentation on the role of social media in Communication and DR planning

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  • 1. Doreen Nicastro, MPH Nicastro Consultants, Aligning People with Technology [email_address] Annual Conference October 24 – 26, 2011 Wednesday, October 26, 2011 [email_address]
  • 2. <ul><li>Review context and considerations when implementing new technologies </li></ul><ul><li>Assess uses of social networking for business continuity </li></ul><ul><li>Present social media tools to facilitate emergency management </li></ul><ul><li>Brainstorm ways to integrate SM as part of a response and recovery effort </li></ul><ul><li>Discuss next steps/action plan to use social media in business response and recovery planning </li></ul>Wednesday, October 26, 2011 [email_address]
  • 3. <ul><li>Audience: </li></ul><ul><li>What business are you in? </li></ul><ul><li>What brings you here today? </li></ul><ul><li>What do you want to leave with? </li></ul><ul><li>When it comes to business continuity and emerging technologies what is your biggest challenge? </li></ul>Wednesday, October 26, 2011 [email_address]
  • 4. <ul><li>Five ways social media is changing our lives: </li></ul><ul><li>Where we get our news </li></ul><ul><li>How we start and do business </li></ul><ul><li>When we meet and stay in touch </li></ul><ul><li>What we reveal </li></ul><ul><li>Who we influence </li></ul>http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Wednesday, October 26, 2011 [email_address]
  • 5. <ul><li>350 million phones are in people’s pockets tied directly to major news outlets. </li></ul><ul><li>23 million people receive Twitter feeds from government entities according to www.govtwit.com . </li></ul><ul><li>Virginia Tech Facebook community mentioned all 32 shooting victims -- without error. </li></ul>http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Wednesday, October 26, 2011 [email_address]
  • 6. <ul><li>SM is changing how emergency management business is done </li></ul><ul><li>Mobility and virtual operations is the key </li></ul><ul><li>60% of web access these days is through smart phones </li></ul><ul><li>SM applications provide collaboration </li></ul><ul><li>Operating virtually as a team in a pandemic is essential </li></ul>Wednesday, October 26, 2011 [email_address] http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
  • 7. <ul><li>Social/personal applies to emergencies </li></ul><ul><li>During an event we maintain close contact with those who matter most </li></ul><ul><li>Who are those people? </li></ul><ul><li>Whose opinion of you and your organization matters most for its future? </li></ul><ul><li>Internet technology provides unprecedented opportunity to connect, communicate, engage, educate and support </li></ul>Wednesday, October 26, 2011 [email_address] http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
  • 8. <ul><li>Transparency is part about the values of our culture today-social media- </li></ul><ul><li>Emergency managers and PIOs have to take a whole new view of public information </li></ul><ul><li>If there is bad news, it will likely come out </li></ul><ul><li>Transparency, starts with a clear understanding of what the public has a right to know </li></ul><ul><li>Starts at the policy level and needs to be carried out through the whole organization </li></ul>Wednesday, October 26, 2011 [email_address] http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
  • 9. <ul><li>Internet and social media technology unprecedented reach and influence </li></ul><ul><li>Emergency managers and PIOs have opportunities to interact quickly and directly with millions </li></ul><ul><li>Few are prepared to embrace this opportunity </li></ul><ul><li>What role do you play in influencing your network? </li></ul>Wednesday, October 26, 2011 [email_address]
  • 10. 2011 view: no discussion/recommendation about social media or emerging technologies to facilitate communication business continuity or recovery Wednesday, October 26, 2011 [email_address]
  • 11. <ul><ul><li>Resiliency in current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures </li></ul></ul><ul><ul><li>Compatibility with current computer, network, and applications with new technologies </li></ul></ul><ul><ul><li>Geographic dispersion of leadership, data, product/services and employees </li></ul></ul><ul><ul><li>Ability to manage an event if it requires social distancing </li></ul></ul><ul><ul><li>Employee education and training. “What is my role?” “Where do I go?” </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  • 12. <ul><li>Use of cloud technologies </li></ul><ul><ul><ul><li>www.evernote.com </li></ul></ul></ul><ul><ul><ul><li>www.dropbox.com </li></ul></ul></ul><ul><ul><ul><li>www.googledocs.com </li></ul></ul></ul><ul><ul><ul><li>http://www.youtube.com/watch?v=15zSL5infoc#utm_source=landing_page&utm_term=video_overview </li></ul></ul></ul><ul><li>Web presence </li></ul><ul><ul><ul><li>www.Intuit.com </li></ul></ul></ul><ul><ul><ul><li>www.Webstorefront.net </li></ul></ul></ul><ul><ul><ul><li>www.googlesite.com </li></ul></ul></ul><ul><li>Mobile computing </li></ul><ul><ul><ul><li>Smart phones, ipad, tablet computers </li></ul></ul></ul><ul><ul><ul><li>www.gotomeeting.com </li></ul></ul></ul><ul><ul><ul><li>www.skype.com </li></ul></ul></ul><ul><ul><ul><li>www.piratepad.com </li></ul></ul></ul>Wednesday, October 26, 2011 [email_address]
  • 13. <ul><li>Social networking, communication and engagement </li></ul><ul><ul><ul><ul><li>www.facebook.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.linkedin.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.foursquare.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.gowalla.com </li></ul></ul></ul></ul><ul><li>Social media, situation, awareness updates </li></ul><ul><ul><ul><li>www.twitter.com </li></ul></ul></ul><ul><ul><ul><li>www.Youtube.com </li></ul></ul></ul><ul><ul><ul><li>www.crowdsourcing.com </li></ul></ul></ul>Wednesday, October 26, 2011 [email_address]
  • 14. <ul><li>Google -cloud computing everything from anywhere with an Internet connection. </li></ul><ul><li>LinkedIn -build and foster professional network and employee engagement. </li></ul><ul><li>Facebook Pages -talk with loyal customers build new ones, create employee page. </li></ul>Wednesday, October 26, 2011 [email_address]
  • 15. <ul><li>Twitter -communicates with employees and customers. </li></ul><ul><li>You tube -library of employee training & business operations/procedures </li></ul><ul><li>Location based networking to manage situations </li></ul><ul><ul><li>Foursquare -have employees check-in to geographic location </li></ul></ul><ul><ul><li>Gowalla -spot your chains and have employees manage them </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  • 16. <ul><li>Continuity of operations and procedures </li></ul><ul><li>Community out reach efforts </li></ul><ul><li>Collaboration with partners </li></ul><ul><li>Timely campaigns </li></ul><ul><li>Upcoming events </li></ul><ul><li>High levels of engagement </li></ul><ul><li>Consistency in sharing information and documents </li></ul>Wednesday, October 26, 2011 [email_address]
  • 17. <ul><li>Viral messages are repeated over and over </li></ul><ul><li>Opportunity for multiple &quot;credible&quot; spokespeople </li></ul><ul><li>Able to measure sentiment </li></ul><ul><li>Gather information </li></ul><ul><li>Create ongoing contact </li></ul><ul><li>Improve preparedness prior to a crisis </li></ul>Wednesday, October 26, 2011 [email_address] http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html
  • 18. Wednesday, October 26, 2011 [email_address] http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
  • 19. Wednesday, October 26, 2011 [email_address] <ul><li>Users on ground sent vital information about Mumbai terrorist attacks </li></ul><ul><li>Australian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek help </li></ul><ul><li>FDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter </li></ul>
  • 20. Wednesday, October 26, 2011 [email_address] http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg
  • 21. <ul><li>Review Challenge.gov </li></ul><ul><li>Are community/organizations up for Challenge.gov ? </li></ul><ul><li>Listen to first year’s winner </li></ul><ul><li>Brainstorm ideas </li></ul><ul><li>Use social media to prepare and respond to community emergencies </li></ul><ul><li>Enter prepared contest </li></ul>http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html Wednesday, October 26, 2011 [email_address]
  • 22. <ul><li>Turn ideas into reality </li></ul><ul><li>Make a list of what you need </li></ul><ul><li>Define social media tools to use </li></ul><ul><li>Create social media/networking policy </li></ul><ul><li>Implement social media as part of your </li></ul><ul><ul><li>Communication protocol and procedures </li></ul></ul><ul><ul><li>Recovery planning </li></ul></ul><ul><ul><li>Emergency response </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  • 23. <ul><li>idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery </li></ul><ul><li>http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html </li></ul><ul><li>http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg </li></ul><ul><li>http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html </li></ul>Wednesday, October 26, 2011 [email_address]

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