VALUE FOR YOUR PRESENTATION: getting your audience to do a healthy-related action that same day

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Adding more value to audience's experience as a presenter. (Targeting health-related speakers) …

Adding more value to audience's experience as a presenter. (Targeting health-related speakers)

Getting your audience to take a healthy-related action that same day (and eventually turning it into a habit)

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  • 1. VALUE FOR YOURPRESENTATIONgetting your audience to take ahealthy-related action that same day(and eventually turning it into a habit)David NgoStanford University V1Behavior Designdngo11@stanford.edu@dngoo
  • 2. IMAGINEat the end of your presentation... You know, for sure, your audience will apply what they just learned in the past hr.
  • 3. WHAT is my expert focus area...I help you, health-related speakers/presenters, get your audience members:to do a healthy behavior that same day.(and eventually a habit).
  • 4. WHAT is my expert focus area?I help you, health-related speakers/presenters, get your audience members:to do a healthy behavior that same day.(and eventually a habit).This healthy behavior helps youraudience practice important thingsthat you just taught them.
  • 5. HOW to do such awesome things?1. Create ~5 Options of Easy-Specific Behaviorsfor your audience members to do that day2. Trigger Actionable Commitmentimmediately at the end of your presentation3. Share a Memory Hackimmediately at the end of your presentation(testing in next iteration)
  • 6. 1. Create ~5 Options of Easy-Specific Behaviorsfor your audience members to do that day 1a.  Today and tomorrow, if I have a choice between water or beverage that has added sugars/sweeteners, I will choose water. 2. Today and tomorrow, I will eat at a place/time where I can sit down and relax--not working or watching TV  3.  Today and tomorrow, I will eat my snacks (~100 calories) at one designated time in between lunch and dinner. (3PM, snack on 1 cookie) 4.  Today and tomorrow, I will cook my meals and have enough leftovers for another meal later in the week. 5.  Today and tomorrow, I will eat less or not eat any dessert-type, packaged, or processed items (e.g., cookies, pie, candy). 
  • 7. 2. Trigger Actionable Commitmentimmediately at the end of your presentation TED.COM/EASYACTION HEALTH
  • 8. 3. Share a Memory Hackimmediately at the end of your presentation(testing in next iteration) I’m really excited about this one :)
  • 9. V1 INSIGHTSPresenters are willing to test an idea that willadd more value to their presentation experience“One of the Few and Rare Speakers Doing This”is extremely powerful and true.How often do you review your notes after a great presentation?How often do you actively, intentionally practice those things that you just learned?Presenters want to provide multiple optionsPresenters desire either:Audience Awareness or Full-Blown Habits(i.e.,”Just want them to be aware” or “Drink only water from now on”)Insights on audience members coming... :)
  • 10. Thanks for viewing!VALUE FOR YOURPRESENTATIONgetting your audience to take ahealthy-related action that same day(and eventually turning it into a habit)V2 coming.Memory Hacks :)
  • 11. dngo11@stanford.eduHey everyone,I’m David Ngo and I createdStanford’s first Behavior Design Link to my Stanford’s Behaviormajor with the help of amazing Design Major Proposaladvisors: Dr. BJ Fogg, JeremyBailenson, Cliff Nass, and CarolDweck. Link to How 3 Environment Changes Uncluttered my Mind/LifeI love applying psychology todesign solutions for any problem.But one of lasting passion has Link to my Twitterbeen designing and living afulfilling life.Design interests include,productivity, lifestyle, and goalachievement.