Nudge Me Final: Solving Procrastination-Induced Stress for College Students

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  • When was the last time you said today I’m going to go to gym, but didn’t? What about the time when you said I’m going to finish those papers tonight, but ended up putting them off to the next day? Procrastination-Induced stress is our problem, and Nudge Me is the solution I created to solve this problem
  • Hi, my name is David Ngo, I wanted to solve this problem of procrastination so that we could all have more time to play at Stanford. Tonight, in 6 minutes, I’m going to share my top 3 insights from my Txt2Calm and SocialCalm Prototypes
  • This is going to be the structure of my short talk; For those taking notes, I especially kept you all in mind; this is a layout that I strongly recommend that will help you optimally remember and organize my insights.
  • ….the percentage of users that used Nudge Me 1.0 consistently. 8 consistent; 6 once;
  • GOAL WAS TO GET USERS to work for 5 MINUTESThis goal stemmed from the behavior design principle that we learned in class
  • If I could get users to work for 5 minutes with full focus, then they are more likely to work past 5 minutes
  • This is how it worked:First, users texted me “Nudge me” when they were about to work/study
  • Second, I texted them a challenge to work as fast as they could for 5 minutes on two type of assignments of their choice - Assignment just given out that day - or Future assignment that hasn’t been given out yet
  • It may not be 5 minutes, but make the time limit as short as possible, and victorious as possible
  • Add picture of happy josh here
  • Your company interventions may not be measuring with time, but maybe with steps; The take away is to build initial momentum with the smallest victory that matters
  • How did you get people to text you nudge me?
  • This is going to be the structure of my short talk; For those taking notes, I especially kept you all in mind; this is a layout that I strongly recommend that will help you optimally remember and organize my insights.
  • -Before the pilot began, I had my users change their text ringtone to any other ringtone other than their current one. - I found out that changing your text ringtone can help you remember any single piece of information that you choose
  • When we hear our current text ringtone, we’ll check our text messages asap. The hot trigger is the current text ringtone;
  • And when we build on top of the existing hot trigger, The new hot trigger, the changed text ringtone, will prompt users to ask “why” they changed it; then they’ll be able to recall the reason.
  • After several times, I think users wouldn’t even think of “why”; it’s simple, “ring”  target behavior;
  • Although one of the largest source of procrastination is Facebook; it is also the most powerful social network that we have onlineThe power of social accountability via Facebook is huge. I wondered if Facebook could be used to beat Facebook. And it worked.
  • Now that Nudge Me was on Facebook, users still post Nudge Me: “Their assignment,” and then post their results, They were also suppose to comment and like other’s people’s post to “nudge them” This helped users keep each other accountable. I learned
  • KEY: Nudge Me uses the source of procrastination to combat procrastination
  • KEY: Nudge Me uses the source of procrastination to combat procrastination
  • This is going to be the structure of my short talk; For those taking notes, I especially kept you all in mind; this is a layout that I strongly recommend that will help you optimally remember and organize my insights.

Transcript

  • 1. Nudge Me: Solving Procrastination-Induced Stress in College Students
  • 2. Nudge Me: Solving Procrastination-Induced Stress in College Students
    David Ngo
    Stanford University
    dngo11@stanford.edu
    @dngoo
  • 3.
  • 4. Nudge Me 1.0: 42%
    7 Days
    19 students signed up
    # of Males: 9 
    # of Females: 10
    Results:
    73% used Nudge
    42%
    used Nudge consistently
  • 5. BIM5: Build Initial Momentum in 5 minutes
  • 6. BIM5: Build Initial Momentum in 5 minutes
    Behavior Design Principle:
    Design for the smallest behavior that matters
  • 7. BIM5: Build Initial Momentum in 5 minutes
    Step 1
  • 8. BIM5: Build Initial Momentum in 5 minutes
    Step 2
  • 9. BIM5: Build Initial Momentum in 5 minutes
    Step 3
  • 10. BIM5: Build Initial Momentum
  • 11. Before.
  • 12. After.
  • 13. BIM5
    Build
    Initial
    Momentum
  • 14. How did users know to “Nudge Me?”
    Step 1?
  • 15.
  • 16. Build Hot Trigger on top of existing Hot Triggers
    Hot TriggersHot Triggers
  • 17. Hot TriggersHot Triggers
    Behavior Design Principle:
    Place hot triggers in the path of motivated people
  • 18. Hot TriggersHot Triggers
    Changed Text Ringtone
  • 19. Hot TriggersHot Triggers
    Changed Text Ringtone
  • 20. Hot TriggersHot Triggers
    Changed Text Ringtone
  • 21. Hot TriggersHot Triggers
    Changed Text Ringtone
  • 22.
  • 23. Social Calm
  • 24. Facebook Event  Facebook Group
    @mentioning friends
  • 25. Summary of Activity:
    [262 Actions] Taken By Students
    to Help Students
  • 26. +5
    Summary of Activity:
    [383 Actions] Taken By Students to Help Students
  • 27. Summary of Resulted Activity:
    [262 Actions] Taken By Students to Help Students (w/o my input)
    [383 Actions] Taken By Students to Help Students (w/ my input)
    [18 out of 33] Users used Nudge Me More than [2X]
  • 28. HOT: Constant Location
    Groups
  • 29. HOTTER: Homepage
    Newsfeed
  • 30. HOTTEST: Universal Location
    Email & Mobile Notifications
  • 31. Next Step...
    Incorporate
  • 32. Nudge Me: Solving Procrastination-Induced Stress
    David Ngo
    Stanford University
    dngo11@stanford.edu
    @dngoo