Nudge Me 1.0: A Solution to Procrastination-Induced Stress

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Text2Calm Project: A Solution to Procrastination-Induced Stress

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Nudge Me 1.0: A Solution to Procrastination-Induced Stress

  1. 1. Nudge Me 1.0:  A Solution to Procrastination-Induced Stress for College Students David Ngo Stanford University May 6, 2011
  2. 2. Nudge Me 1.0 Background: Goal <ul><li>The primary goal was to help users create  </li></ul><ul><li>initial momentum of doing work.   </li></ul><ul><li>Hypothesis: If users are able to work for 5 minutes, then the initial momentum will create a continued  work flow. </li></ul>
  3. 3. Step 1:  Soft Trigger   Change text ringtone. To remember to text &quot;Nudge me&quot; whenever they are studying.
  4. 4. Step 2:  Trigger Target Behavior   Text. Awesome.
  5. 5. Step 3:  Feedback Posting Updates of Work In 5-15 minutes, &quot;What work did you get done?&quot;
  6. 6. &quot; I  got into a really good flow so I didn't stop at the 5 minute mark.   I'll send you before/after photos. &quot;   - Joshua Wells
  7. 7. Before...
  8. 8. After.
  9. 9. Nudge Me 1.0: Insights <ul><li>5 minutes was enough to create initial momentum. </li></ul>
  10. 10. Nudge Me 1.0: Insights <ul><li>Some users continued to  work past 5 minutes  because initial momentum was built.  They got into a  good work flow  ( built momentum ). </li></ul>
  11. 11. Nudge Me 1.0: Improvements for 2.0 <ul><li>I want to add one feature that I believe will significantly improve this pilot:   Social Influence </li></ul><ul><li>Allowing users to see and &quot;Nudge&quot; each other, I hypothesize several positive improvements... </li></ul>
  12. 12. Increase work results  because users are held  socially accountable Motivate other users to get work done, which in turns increases chances of... Inspire themselves to get work done, which further feeds into the cycle... Nudge Me 1.0: Improvements for 2.0
  13. 13. Nudge Me  2.0:  Mobile Motivation  via Social Accountability 
  14. 14. Already moving in a Social Direction...
  15. 15. Nudge Me 1.0: Stats <ul><li>Beginning: </li></ul><ul><li>Pilot Duration: 7-Days </li></ul><ul><li># of students signed up: 19 </li></ul><ul><li># of Males: 9  </li></ul><ul><li># of Females: 10 </li></ul>Results: 8 students used Nudge Me consistently.   6 students used  Nudge Me  once. 5 users who signed up did not convert to using  Nudge Me
  16. 16. Contact Information David Ngo [email_address] ooby.posterous.com @dngoo
  17. 17. Nudge Me 1.0: Posts from Users &quot;Got a bunch of reading done, still on a roll & reading. &quot;  - Ohio State Student &quot;I got more done in 5 minutes than I would think in the big picture&quot;  - University of Virginia Student &quot;Decided I needed to clean my room.  I got into a really good flow so I didn't stop at the 5 minute mark.  I'll send you before/after photos.&quot;  - Arizona State University Student
  18. 18. Nudge Me 1.0: Posts from Users &quot; Still working. &quot;  - Stanford University Student &quot;Finished my study abroad app, then spent rest of day on Hulu and Facebook...led me to decide to deactivate my Facebook and block all   my &quot;danger&quot; sites.&quot;   - Stanford University Student &quot; Done  with whole semester worth of art history review.   Now studying for Stat,  goal is to review chap 3-8.&quot;  - Columbia University Student

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