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Mobile Motivation via Social Accountability: Nudge
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Mobile Motivation via Social Accountability: Nudge

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Conceptual Design: Nudge

Conceptual Design: Nudge

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Mobile Motivation via Social Accountability: Nudge Presentation Transcript

  • 1. Mobile Motivation via Social Accountability A conceptual design by David Ngo Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design To solve Procrastination-Induced Stress for College Students
  • 2. Nudge
    • Persuasive Purpose:
    • Solve Procrastination-Induced Stress
      • Create Initial Momentum : Users work for 5 minutes, creating a snowball effect (work past 5 minutes).
    Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 3. User Description
      • Undergraduate college students who find themselves chronically procrastinating
    Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 4. Prototype of Mobile Motivation via Social Accountability Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 5. Features/Functionality
      • Empowers users to work on things they know they should be doing
      • Allows the feeling of inspiring others getting work done
      • Achieving goals together
    Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 6. Results of User Testing Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design " I got into a really good flow so I didn't stop at the 5 minute mark.   I'll send you before/after photos. “ - Joshua Wells  
  • 7. Before Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 8. After Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 9. Shortcomings of Design
      • Using Facebook as my platform may be counter-productive because it’s a primary source of procrastination
    Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  • 10. Next Steps in Design Process
      • I would create a mobile and web app product that would help users achieve their goals
    Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design Nudge
  • 11. In other words… Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design Increase users’ rate of:
  • 12.  
  • 13. Summary: Nudge Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
    • Mobile Motivation via
    • Social Accountability
    • Decrease Procrastination-Induced Stress
    • Optimizing time and living the most fulfilling LiFE