Mobile Motivation via  Social Accountability A conceptual design by  David Ngo Stanford University, Spring 2011 CS377T- Ca...
Nudge <ul><li>Persuasive Purpose:  </li></ul><ul><li>Solve Procrastination-Induced Stress </li></ul><ul><ul><li>Create  In...
User Description <ul><ul><li>Undergraduate college students who find themselves chronically procrastinating </li></ul></ul...
Prototype of Mobile Motivation via Social Accountability Stanford University, Spring 2011 CS377T- Calming Tech / Behavior ...
Features/Functionality <ul><ul><li>Empowers users to work on things they know they should be doing </li></ul></ul><ul><ul>...
Results of User Testing Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design &quot; I got into a really...
Before Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
After Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
Shortcomings of Design <ul><ul><li>Using Facebook as my platform may be counter-productive because it’s a primary source o...
Next Steps in Design Process <ul><ul><li>I would create a mobile and web app product that would help users achieve their g...
In other words… Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design Increase users’ rate of:
 
Summary: Nudge Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design <ul><li>Mobile Motivation  via  </l...
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Mobile Motivation via Social Accountability: Nudge

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Conceptual Design: Nudge

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Mobile Motivation via Social Accountability: Nudge

  1. 1. Mobile Motivation via Social Accountability A conceptual design by David Ngo Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design To solve Procrastination-Induced Stress for College Students
  2. 2. Nudge <ul><li>Persuasive Purpose: </li></ul><ul><li>Solve Procrastination-Induced Stress </li></ul><ul><ul><li>Create Initial Momentum : Users work for 5 minutes, creating a snowball effect (work past 5 minutes). </li></ul></ul>Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  3. 3. User Description <ul><ul><li>Undergraduate college students who find themselves chronically procrastinating </li></ul></ul>Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  4. 4. Prototype of Mobile Motivation via Social Accountability Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  5. 5. Features/Functionality <ul><ul><li>Empowers users to work on things they know they should be doing </li></ul></ul><ul><ul><li>Allows the feeling of inspiring others getting work done </li></ul></ul><ul><ul><li>Achieving goals together </li></ul></ul>Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  6. 6. Results of User Testing Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design &quot; I got into a really good flow so I didn't stop at the 5 minute mark.   I'll send you before/after photos. “ - Joshua Wells  
  7. 7. Before Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  8. 8. After Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  9. 9. Shortcomings of Design <ul><ul><li>Using Facebook as my platform may be counter-productive because it’s a primary source of procrastination </li></ul></ul>Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design
  10. 10. Next Steps in Design Process <ul><ul><li>I would create a mobile and web app product that would help users achieve their goals </li></ul></ul>Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design Nudge
  11. 11. In other words… Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design Increase users’ rate of:
  12. 13. Summary: Nudge Stanford University, Spring 2011 CS377T- Calming Tech / Behavior Design <ul><li>Mobile Motivation via </li></ul><ul><li>Social Accountability </li></ul><ul><li>Decrease Procrastination-Induced Stress </li></ul><ul><li>Optimizing time and living the most fulfilling LiFE </li></ul>

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