• Save
Design and Decline of Dancing as a Social Norm
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Design and Decline of Dancing as a Social Norm

  • 648 views
Uploaded on

Presentation that I did for the first Design for Dance conference hosted by Stanford's Persuasive Technology Lab in 2013.

Presentation that I did for the first Design for Dance conference hosted by Stanford's Persuasive Technology Lab in 2013.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
648
On Slideshare
647
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 1

https://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Soul TrainAmerican Bandstandhttp://youtu.be/FkleiqrWji0?t=1m33s
  • high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
  • high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
  • high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined
  • high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined going from this to this
  • Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
  • Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
  • Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
  • Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
  • Dance styles and steps where made to go to specific music stylesNow every song has it’s own dance to go with itCat Daddy, Gangnam Style, The Dougie etc.
  • MoviesConcertsSporting EventsTelevision
  • MoviesConcertsSporting EventsTelevision
  • MoviesConcertsSporting EventsTelevision
  • MoviesConcertsSporting EventsTelevision
  • MoviesConcertsSporting EventsTelevision
  • belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
  • belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
  • high motivation for social acceptance to dance before because it was the norm;but because the norm is now to simply spectate which is EASY to do AND we’re not socially expected to dance – dancing as a norm has declined going from this to this
  • belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
  • belief that a specific behavior will lead to desired benefits, based on pros & consThink back to this example:
  • You can get socially accepted by doing less than; so why exert more effort?
  • Mental model of who we are …. “Can I see myself doing X behavior?” Am I like a person who dances?
  • Mental model of who we are …. “Can I see myself doing X behavior?” Am I like a person who dances?
  • Macarenav.s. dancing with the stars
  • Outcome expectationsGroup IdentityEgo Involvement

Transcript

  • 1. Design & Decline:Dance as a Social NormDavid Ngo Andrew Zimmerman
  • 2. The Team
  • 3. TakeawaysInterest in social normsSimplicity & Social Norms3 Ways to Strengthen Norms
  • 4. Design & Decline:Dance as a Social NormShift from Participator to Spectator
  • 5. Shift from Participator to SpectatorHaving Too Many OptionsDesign & Decline:Dance as a Social Norm
  • 6. Shift from Participator to SpectatorHaving Too Many OptionsOther Forms of EntertainmentBecame EasierDesign & Decline:Dance as a Social Norm
  • 7. Shift from Participator to SpectatorPre 1980: Post 1980
  • 8. Participator v.s. Spectator
  • 9. Participator v.s. Spectator
  • 10. Participator VS Spectator
  • 11. Participator VS Spectator
  • 12. Too Many Dance Options
  • 13. Too Many Dance Options
  • 14. Too Many Dance Options
  • 15. Too Many Dance Options
  • 16. Too Many Dance Options
  • 17. Other Forms of EntertainmentBecame Easier
  • 18. Other Forms of EntertainmentBecame Easier
  • 19. Other Forms of EntertainmentBecame Easier
  • 20. Other Forms of EntertainmentBecame Easier
  • 21. Other Forms of EntertainmentBecame Easier
  • 22. 3 Factors thatStrengthen & Weaken Social Norms
  • 23. 3 Factors thatStrengthen & Weaken Social NormsOutcome Expectations
  • 24. Participator VS Spectator
  • 25. 3 Factors thatStrengthen & Weaken Social Norms
  • 26. 3 Factors thatStrengthen & Weaken Social NormsGroup Identity
  • 27. Participator VS Spectator
  • 28. 3 Factors thatStrengthen & Weaken Social Norms
  • 29. 3 Factors thatStrengthen & Weaken Social NormsEgo Involvement
  • 30. Shift from Participator to SpectatorPre 1980: Post 1980
  • 31. 3 Factors:Social Norms & Decline of DanceShift from Participatorto SpectatorHaving Too ManyOptionsOther Forms ofEntertainmentBecame Easier
  • 32. Design & Decline:Dance as a Social NormDavid Ngo Andrew Zimmermandngo11@stanford.edu andrewz1@stanford.edu