Changing Digital Environment to Change Your Health BehaviorsPresentation Transcript
BEHAVIOR DESIGN EXPERT FOCUS: CHANGING CHANGING DIGITAL = YOUR ENVIRONMENT HEALTH DAVID NGO | dngo11@stanford.edu | @dngooSunday, December 16, 12
“There are 3 ways to change behavior in the BJ Fogg, PhD Director, Behavior Design Lab Stanford University longterm...” 1. 2. 3.Sunday, December 16, 12
“There are 3 ways to change behavior in the BJ Fogg, PhD Director, Behavior Design Lab Stanford University longterm...” 1. Have an epiphany 2. 3.Sunday, December 16, 12
“There are 3 ways to change behavior in the BJ Fogg, PhD Director, Behavior Design Lab Stanford University longterm...” 1. Have an epiphany 2. Change your environment 3.Sunday, December 16, 12
“There are 3 ways to change behavior in the BJ Fogg, PhD Director, Behavior Design Lab Stanford University longterm...” 1. Have an epiphany 2. Change your environment 3. Take baby stepsSunday, December 16, 12
I focused on #2. Changing your environmentSunday, December 16, 12
Specifically, the environment on your phone.Sunday, December 16, 12
More specifically, your wallpaper on your phone.Sunday, December 16, 12
My expert focus is on changing your digital environment via your phone’s wallpaper to change your health behavior.Sunday, December 16, 12
Changing Changing wallpaper = health WHAT?!Sunday, December 16, 12
Often times we only think of environment being the physical...Sunday, December 16, 12
But, what are we always carrying with us?Sunday, December 16, 12
But, what are we always carrying with us?Sunday, December 16, 12
We do different behaviors on each device. But each device has similar set of environment attributes we can change. wallpapers icon brightness music volume organizationSunday, December 16, 12
This means that this behavior design on digital environments can be applied across platforms. (of course certain devices work for better for certain behaviors)Sunday, December 16, 12
This slide deck will focus on changing visual-digital environment to change health behaviorSunday, December 16, 12
Changing Changing wallpaper = healthSunday, December 16, 12
Changing Changing wallpaper = health Please don’t believe me. Believe yourself. Try it :).Sunday, December 16, 12
Changing Changing wallpaper = health First, I’ll give you the STEPS. Then, I’ll give you the RESULTS & INSIGHTS.Sunday, December 16, 12
Changing Changing wallpaper = health Step 1. Choose behavior To help, here are some popular examples:Sunday, December 16, 12
Changing Changing wallpaper = health Step 1. Choose behavior To help, here are some examples: drink more water. eat vitamins daily. go to the gym. sit less when working.Sunday, December 16, 12
Changing Changing wallpaper = health Step 1. Choose behavior To help, here are some examples: drink more water. sit up straight eat vitamins daily. use nasal spray go to the gym. bring medication. sit less when working. eat more fruit.Sunday, December 16, 12
Changing Changing wallpaper = health Step 1. Choose behavior Step 2. Change wallpaperSunday, December 16, 12
Step 2. Change wallpaper Click SETTINGS Choose a WALLPAPER SET BOTH SCREENS tip! The more related the wallpaper is to health behavior, the more effective this is on your brain.Sunday, December 16, 12
Step 2. Change wallpaper (example) “Drink more water.” Chosen wallpaper =Sunday, December 16, 12
Step 3. Associate 1 = 2 WHILE... looking at your wallpaper, SAY OUT LOUD... “I will... [health behavior] + [specificity]” example -->Sunday, December 16, 12
Step 3. Associate 1 = 2 (example) “I will... [health behavior] + [specificity]” “I will drink water on every hour.” “I will take 1 deep breath when I see my new wallpaper.” “I will use my nasal spray right before going to bed.” “I will stand up/stretch when I’ve been sitting for more than 45 minutes.”Sunday, December 16, 12
Awesome!Sunday, December 16, 12
Awesome! You just changed your digital environment to change your health.Sunday, December 16, 12
ok. cool. but...Sunday, December 16, 12
Why digital environments? & How do you know this?Sunday, December 16, 12
Why digital environments? & How do you know this?Sunday, December 16, 12
Why digital environments? Designing digital environments is an important area in health behavior change.Sunday, December 16, 12
Why digital environments? What most people don’t realize is your digital environment can be harnessed to change your behavior.Sunday, December 16, 12
How do you know this? I know this because I tested with 15 people and it changed their behavior, way of thinking, or both.Sunday, December 16, 12
How do you know this? I know this because I tested with 15 people and it changed their behavior, way of thinking, or both. And these were the results and insights.Sunday, December 16, 12
results: drink more water. bring medication. eat vitamins daily. sit up straight use nasal spray go to the gym. sit less when working.Sunday, December 16, 12
results: insight: The following drink more water. target bring medication. behaviors eat vitamins daily. were ALL sit up straight thought of, every time use nasal spray people go to the gym. checked their sit less when working. phonesSunday, December 16, 12
insights: The wallpaper environment change will 100% get you to think about the original association every time you look at your phone. period.Sunday, December 16, 12
insights: The wallpaper environment change will 100% get you to think about the original association every time you look at your phone. period. This design is most effective for behaviors that can be done anytime in <10 seconds.Sunday, December 16, 12
insights: The wallpaper environment change will 100% get you to think about the original association every time you look at your phone. period. This design is most effective for behaviors that can be done anytime in <10 seconds. If the wallpaper change doesn’t work, then the target behavior needs to corrected to at least 1 step before the current behavior. ex) If one doesn’t actually drink more water, then that means it needs to be one one of the bolded steps. put water bottle next to sink <- fill up water bottle <- pack water bottle in bag <- drink waterSunday, December 16, 12
summary:Sunday, December 16, 12
summary: My expert focus is on changing your digital environment via your phone’s wallpaper to change your health behavior. Designing digital environments is an important area in health behavior change. Changing wallpaper = Changing health Step 1. Choose behavior Step 2. Change wallpaper Step 3. Associate “1 = 2”Sunday, December 16, 12
insights: The wallpaper environment change will 100% get you to think about the original association. period. This design is most effective for behaviors that can be done anytime in <10 seconds. If the wallpaper change doesn’t work, then the target behavior needs to corrected to at least 1 step before the current behavior. ex) If one doesn’t actually drink more water, then that means it needs to be one one of the bolded steps. put water bottle next to sink <- fill up water bottle <- pack water bottle in bag <- drink waterSunday, December 16, 12
next iterations: how specificity affects success rate? how to design for target behaviors during times when people don’t interact with their phones? (get up when working over 1 hr) if seen enough times, will the person eventually get ‘tipped over’ and do the behavior? what’s the efficacy of other visual-digital environment changes (organization of icons, brightness, etc) what about sound? (music/alarms/sounds, volume)Sunday, December 16, 12
WHAT BEHAVIOR DID YOU ASSOCIATE WITH YOUR WALLPAPER? COMMENT BELOW :).Sunday, December 16, 12
dngo11@stanford.edu Hey everyone, CLICK BELOW I’m David Ngo and I created TO SEE OTHER Stanford’s first Behavior Design major with the help of amazing SLIDES OF MINE: advisors: Dr. BJ Fogg, Jeremy Bailenson, Cliff Nass, and Carol Link to my Stanford’s Dweck. Behavior Design I love applying behavior design to Major Proposal solve any problem. Link to How 3 Environment But one of lasting passion has Changes Uncluttered my been designing for habits of Mind/Life productivity, lifestyle, and goal- achievement. Click to Follow me on TwitterSunday, December 16, 12
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