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Applied Behavior Design:  How to Have More Clients than You Can Handle
 

Applied Behavior Design: How to Have More Clients than You Can Handle

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Want to see what else we’ve been working on this fall? Check out our other slideshares! ...

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg
Margarita Quihuis: twitter.com/msquihuis
Mark Nelson: twitter.com/mark__nelson

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17 of 7 previous next Post a comment

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  • Thanks for favoriting Matthew!
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  • Hi David. Here some feedback on the presentation. Do not take it too hard, but I really do not like the presentation. Reasons:
    1) Content: it is too vague. The topic is taken too lightly. Only 3 obvious tips are mentioned, but all lacking context. With slide 17 alone, the story is told. Try to build a story, and be not afraid to dig a bit deeper.
    2) Presentation: it is one big sales pitch. Get rid of the 'Free 15 min call'. It is really frustrating and takes your attention away from the actual content, but I also have no intention to call (even less than before) since the content is not qualitative. Keep the sales pitch for the last slide.

    Storytelling is one of the toughest skills to master, and is said to be 'the future of marketing'. Telling (and selling) a story is something you should pay attention to in following projects. Ask advice, because it will be crucial in selling your ideas.
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  • David: Of the slides that I could focus on and read through, I think you have great content as a starting point here... but try to build off of that with more detail... that said, I think you would have higher success at getting your point across with a different design, from font type, look and feel, the use of images to aid the copy, etc. The text ad below also makes it look like it is a continuation of your slides than an actual ad... being a student of behavioral design though, I am sure that was intentional :) If this is supposed to be an example of how to not design a presentation and to experiment with getting errm 'constructive' criticism, you’ve won... Hope this doesn’t discourage you too much... I’m sure you are an awesome student :)
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  • thanks for the follow!
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  • thx :)
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Applied Behavior Design:  How to Have More Clients than You Can Handle Applied Behavior Design: How to Have More Clients than You Can Handle Presentation Transcript

  • A B v rD :H w H v M r CY C HStanford Persuasive Technology LabDavid Ngo
  • We have more projectsthan we can handle.
  • This is a Good problem
  • Hr r 3 r v r .
  • WE focused on Organizations
  • L r-F A r CWas success pattern #1 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • P r 2:S O CNEED
  • clients who have great Ambition…   And   ineffective strategies    Was success pattern #2 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • = Opportunity.Was success pattern #2 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • P r 3:W M wP C
  • The “Talking” Processwill take a while…
  • But whenyou’redone…
  • …you mayhave toomanyprojects.
  • Why? More repetitions word of mouth spreading faster consistent value provided for othersWas success pattern #3 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • A r b .P r 3: P r 2:W M w S O CP C NEED
  • N w r ?L T .Call us for free help with your: –  Designing effective triggers to change behavior –  Designing for increased engagement –  best practicesDO YOU WANT TO LEARN HOW?Sign up for a FREE 15 b going to Bit.ly/slideCALLS
  • S f r Pr v T L bDr r f L b, BJ F :Dr. BJ F , @b f O r I v v : A r wM r :@ r 13   W N C L : @w : @D M r N J b: @ b R r L : @r r Br K L : @Br K   @
  • M r F 2011 PTL Pr !•3  Principles  for  Wri0ng  Persuasive  Emails:   L  Note:    My  hyperlinking  in  slidesha.re/spmail   PPT  isn’t  working  correctly.        •How  to  Get  1000  People  to  Your  Event:   As  a  behavior  designer,  I  slidesha.re/1kEvent   would  increase  the  ability  so     high  for  you  to  click  to  the  •3  Tips  to  Design  for  Engagement:   projects!  slidesha.re/dengage       But  technology  is  failing  me  •Top  10  Lessons  from  Behavior  Design  Consul0ng:   right  now.    slidesha.re/bdesignlessons       Compensa*ng  Hot  Trigger:    •How  to  Have  More  Clients  Than  You  Can  Handle:   Please  click  on  the  other  slidesha.re/2mclient   slides!  J  Please.        •Top  3  Mistakes  in  Mobile  SMS  Campaigns:  slidesha.re/bdforsms    •3  Principles  to  Design  for  User  Experience  Offline:  slidesha.re/offlinedesign