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Applied Behavior Design:  3 Design Principles for Offline User Experience
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Applied Behavior Design: 3 Design Principles for Offline User Experience

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Want to see what else we’ve been working on this fall? Check out our other slideshares! ...

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg
Margarita Quihuis: twitter.com/msquihuis
Mark Nelson: twitter.com/mark__nelson

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Applied Behavior Design: 3 Design Principles for Offline User Experience Presentation Transcript

  • 1. A B v rD :3 Pr D f r Offl U r rStanford Persuasive Technology LabDavid Ngo
  • 2. C S :R L W rLong lines  Confusion of Pickup Process  Unaware of Location
  • 3. I 1Gr r O rv
  • 4. I 1Gr   r O rvObserving real world behavior        
  • 5. I 1Gr   r O rvObserving real world behavioralways beats vacuum assumptions.         insight #1 clear? We want to make the best slides for you.WasLeave a comment below on how we can improve this section J
  • 6. I 2SIC (S I C ) Andrewtolve.com
  • 7. I 2SIC (S I C )  You don’t propose on the first date.   Andrewtolve.com
  • 8. I 2SIC (S I C )  Keep it simple.Be sic.   Andrewtolve.com
  • 9. Pr S CWas insight #2 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • 10. I 3C rCIn all mediums Remote Contact
  • 11. I 3C rCIn all mediums Remote Contact In-Store
  • 12. I 3C rCIn all mediums Remote Contact In-Store LEAVE A QUESTION OR Return to lives COMMENT BELOW TO HAVE IT ANSWERED!
  • 13. O rDOptimized Emails Simple signsSimple Initial Contact clear communicationWas insight #3 clear? We want to make the best slides for you.Leave a comment below on how we can improve this section J
  • 14. I r v L W rI 1 I 2 I 3Gr r O rv SIC (S I C ) C rC  Observing real world behavior   In all mediumsalways beats vacuum assumptions. Keep it Remote Contact     simple. In-Store   Return to lives   Be sic.   LEAVE A QUESTION OR COMMENT BELOW TO HAVE IT ANSWERED!
  • 15. N w r ?L T .Call us for free help with your: –  Designing effective triggers to change behavior –  Designing for increased engagement –  best practicesDO YOU WANT TO LEARN HOW?Sign up for a FREE 15 b going to Bit.ly/slideCALLS
  • 16. S f r Pr v T L bDr r f L b, BJ F :Dr. BJ F , @b f O r I v v : A r wM r :@ r 13   W N C L : @w : @D M r N J b: @ b R r L : @r r Br K L : @Br K   @
  • 17. M r F 2011 PTL Pr !•3  Principles  for  Wri0ng  Persuasive  Emails:   L  Note:    My  hyperlinking  in  slidesha.re/spmail   PPT  isn’t  working  correctly.        •How  to  Get  1000  People  to  Your  Event:   As  a  behavior  designer,  I  slidesha.re/1kEvent   would  increase  the  ability  so     high  for  you  to  click  to  the  •3  Tips  to  Design  for  Engagement:   projects!  slidesha.re/dengage       But  technology  is  failing  me  •Top  10  Lessons  from  Behavior  Design  Consul0ng:   right  now.    slidesha.re/bdesignlessons       Compensa)ng  Hot  Trigger:    •How  to  Have  More  Clients  Than  You  Can  Handle:   Please  click  on  the  other  slidesha.re/2mclient   slides!  J  Please.        •Top  3  Mistakes  in  Mobile  SMS  Campaigns:  slidesha.re/bdforsms    •3  Principles  to  Design  for  User  Experience  Offline:  slidesha.re/offlinedesign