3 Healthy Snacks Before 3PM

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Getting Secretaries to Get Their Bosses to Eat 3 Healthy Snacks Before 3PM

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  • You are welcome - hope it is helpful. : D
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  • :) Thank you Pam! Uploading new deck now based on your feedback! #changedmybehavior
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  • Looks great David! I want an assistant.
    Suggestions: pull pronouns out of slide 2 and change 'secretary' to assistant. Dont want someone to walk away from making a positive health change because they are reacting to word choice.
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  • Hi David-
    Thanks for the reply. I see a bit more where you are coming from. Yes, figuring out how to make it 'ridiculously easy' to change a habit is an excellent goal. I hope you will take what you are learning now and continue to think broadly about how to apply it in wider contexts, particularly in more needy populations with fewer resources. Best of luck with your studies.
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  • @marsim52 Thanks for your comment! Seems like you don't like things in the 1950s to be used in the present?

    You're probably right with the word 'secretary' being obsolete. I didn't focus on the semantics, though I now see how it can be so confusing now that you bring it up. The point I was trying to make: 'secretaries' = the direct assistants of bosses (executive/administrative assistants).

    You're also probably right that their job description doesn't say 'get bosses to eat snacks.' I'm imagining assistants helping their bosses/supervisors in ALL ways that make their professional lives more productive. When it comes down to it, that's their job right? To assist their bosses/supervisors that makes their professional life 'easier' (i.e, in terms of remembering meetings, lunches, booking flights, checking in, printing tickets) so that they can be more productive in talking with clients, building relationships, researching, etc.

    My premise is: boss wants to eat healthy snacks, but doesn't: most likely because they don't have the mental ENERGY to devote to creating this new habit of eating snacks (though many people blame it on TIME); thus, they tell their secretary to trigger them to eat healthy snacks.

    Though getting the majority of employees is NOT my expert focus (I am focused on getting admin/exec assistants to get their bosses to eat 3 healthy snacks by 3pm), I'll take a stab at it:
    1) Make it ridiculously easy for employees to eat those snacks: you can actually use the behaviors above, but just replace Alex with [designated snack person] or [employee him/herself].

    Example: Put 3 healthy snacks on every employees desk. If you're serious about improving health in your work place, a new hire or health intern can do that. Or for example, a business that offers this service.

    Also maybe my brain was stuck with the word 'secretary' in the 2012s because I've been loving my frank sinatra pandora station: This song was from the 1950s: http://www.youtube.com/watch?v=bTcmCxqOE_s

    Hope this clarified some things and answered your question!
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3 Healthy Snacks Before 3PM

  1. 1. My Expert Focus Area: I get assistants in CA, NY, HI, VA toget their bosses to eat3 healthy snacks before 3PM,Monday-Friday. Behavior Design: Priority Map by David Ngo October 2012 dngo11@stanford.edu
  2. 2. Priority Mapping: Brainstorming
  3. 3. Very effective in getting Alex to get the Boss to eat 3 healthy snacks before 3PM Alex packs Alex calls to remind Alex puts sticky note on Alex delivers Alex tapes snack healthy snacks boss to eat snack at boss door/phone/mouse/ snacks to on boss door in boss’ specific convenient monitor/desk to trigger a bosses desk. suitcase. time.  specific snack action. No way. We can’t get Alex to do this Alex packs Alex texts to remind Alex puts snacks healthy snacks boss to eat snack at next to boss for boss. Yes! We can get Alex to do this! specific convenient office phone/ time.  monitor/mouse Alex opens snack for Boss Alex sends snack  Alex goes out and Alex orders snacks when Boss comes in person choices to be buys snacks based to be delivered to to Alex’s desk [at habitual, filled out by boss on boss company based on specific time, i.e., right in the ONCE (in the preference.  boss preference.  morning]. beginning).  Alex schedules snack time on boss calendar so that he/ she sees it.  Alex schedules own snack times to match boss time (or vice versa) on calendar application. Alex puts label Alex places on snacks that snacks in kitchen are waiting in for boss to pick the kitchen.  up  Behavior Design: Priority Map by David Ngo October 2012 dngo11@stanford.edu Not effective in getting Alex to get the Boss to eat 3 healthy snacks before 3PM
  4. 4. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started EASILY creating variations of that crispy behavior. For Example:
  5. 5. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone
  6. 6. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse
  7. 7. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor
  8. 8. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door
  9. 9. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example:
  10. 10. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example: Secretary tapes snack on boss door Why would this work well?
  11. 11. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example: Secretary tapes snack on boss door Why would this work? 1) Trigger (the taped snack) is on the path of the motivated person
  12. 12. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example: Secretary tapes snack on boss door Why would this work? 1) Trigger (the taped snack) is on the path of the motivated person 2) Taped snack is seen by everyone in office: social accountability
  13. 13. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example: Secretary tapes snack on boss door Why would this work? 1) Trigger (the taped snack) is on the path of the motivated person 2) Taped snack is seen by everyone in office: social accountability 3) By leaving it on the door, it signals to everyone that boss has not eaten yet (unaligned commitment)
  14. 14. Insights from Priority Mapping Variations = Easy Momentum! When a crisp behavior was found, I started creating variations of that crispy behavior. For Example:   Secretary puts snacks next to boss office phone Secretary puts snacks next to boss mouse Secretary puts snacks underneath the monitor Secretary tapes snack on boss door Wacky Ideas = Include Them! I was hesitant to include ideas that pushed social norms. But, then I realized that those ideas are probably the ones that would work best. For Example: Secretary tapes snack on boss door Why would this work? 1) Trigger (the taped snack) is on the path of the motivated person 2) Taped snack is seen by everyone in office: social accountability 3) By leaving it on the door, it signals to everyone that boss has not eaten yet (unaligned commitment) 4) By taking it off the door, it increases commitment to eat the snack
  15. 15. Summary
  16. 16. Summary
  17. 17. Very effective in getting Alex to get the Boss to eat 3 healthy snacks before 3PM Alex packs Alex calls to remind Alex puts sticky note on Alex delivers Alex tapes snack healthy snacks boss to eat snack at boss door/phone/mouse/ snacks to on boss door in boss’ specific convenient monitor/desk to trigger a bosses desk. suitcase. time.  specific snack action. No way. We can’t get Alex to do this Alex packs Alex texts to remind Alex puts snacks healthy snacks boss to eat snack at next to boss for boss. Yes! We can get Alex to do this! specific convenient office phone/ time.  monitor/mouse Alex opens snack for Boss Alex sends snack  Alex goes out and Alex orders snacks when he comes in person to choices to be buys snacks based to be delivered to her desk [at habitual, filled out by boss on boss company based on specific time, i.e., right in the ONCE (in the preference.  boss preference.  morning]. beginning).  Alex schedules snack time on her boss calendar so that he/she sees it.  Alex schedules her own snack times to match her boss time (or vice versa) on her calendar application. Alex puts label Alex places on snacks that snacks in kitchen are waiting in for boss to pick the kitchen.  up  Behavior Design: Priority Map by David Ngo October 2012 dngo11@stanford.edu Not effective in getting Alex to get the Boss to eat 3 healthy snacks before 3PM
  18. 18. Interested in 3SnacksBefore3 for your company? Click here. (opens up your default email application)Hey everyone,I’m David Ngo and I created Stanford’s first Behavior Design major with the help of amazingadvisors: Dr. BJ Fogg, Jeremy Bailenson, Cliff Nass, and Carol Dweck.I design solutions that change behavior. Currently, I’m focusing on healthy eating, workproductivity, lifestyle design, and goal achievement. Behavior Design: Priority Map by David Ngo October 2012 dngo11@stanford.edu

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