Your SlideShare is downloading. ×
Twitter Follower Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter Follower Study

1,081
views

Published on

Results of a survey among 122 Twitter users gathered the week of 2/28/2011 to support an article on MediaPost (http://bit.ly/Drew-MP) and a roundtable discussion on March 23rd at BDI's Social Consumer …

Results of a survey among 122 Twitter users gathered the week of 2/28/2011 to support an article on MediaPost (http://bit.ly/Drew-MP) and a roundtable discussion on March 23rd at BDI's Social Consumer conference (http://bit.ly/hisUwL ).

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,081
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TWITTER FOLLOWER RESEARCH STUDY
    Conducted March, 2011in partnership with the Business Development Institute
  • 2. Twitter Follower Study Background
    Purpose
    Determine overall interest and importance of having a follower strategy for your brand (personal or company)on Twitter
    Methodology
    UsedSurveyMonkey.com
    Conducted online among 122 Twitter users the week of 2/28/11
    2
    © Renegade, LLC. 2011
  • 3. Most Twitter users have under 1,000 followers
    3
    © Renegade, LLC. 2011
  • 4. More people use Twitter for their personal brands
    4
    © Renegade, LLC. 2011
  • 5. 76% would like to increase their follower count
    5
    © Renegade, LLC. 2011
  • 6. Most Twitter users want to add at least 1,000 or more fans
    © Renegade, LLC. 2011
    6
  • 7. Less than half of Twitter users have a follower strategy in place
    7
    © Renegade, LLC. 2011
  • 8. Nearly 48% follow more than they are followed
    8
    © Renegade, LLC. 2011
  • 9. Most Twitter users don’t want to pay for tools to increase followers
    9
    © Renegade, LLC. 2011
  • 10. Among the <20% who have tried a paid tool, trial is scattered across a wide range of brands
    Most used tools
    TweetAdder (6)
    TweetBig (4)
    SproutSocial (3)
    Other tools mentioned
    TweetSpinner (2)
    Untweep (2)
    MarketMeSuite
    TwitCleaner
    Tweepi
    Twallow
    10
    © Renegade, LLC. 2011