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TWITTER FOLLOWER RESEARCH STUDY<br />Conducted March, 2011in partnership with the Business Development Institute<br />
Twitter Follower Study Background<br />Purpose<br />Determine overall interest and importance of having a follower strateg...
Most Twitter users have under 1,000 followers<br />3<br />© Renegade, LLC. 2011<br />
More people use Twitter for their personal brands<br />4<br />© Renegade, LLC. 2011<br />
76% would like to increase their follower count<br />5<br />© Renegade, LLC. 2011<br />
Most Twitter users want to add at least 1,000 or more fans <br />© Renegade, LLC. 2011<br />6<br />
Less than half of Twitter users have a follower strategy in place<br />7<br />© Renegade, LLC. 2011<br />
Nearly 48% follow more than they are followed<br />8<br />© Renegade, LLC. 2011<br />
Most Twitter users don’t want to pay for tools to increase followers<br />9<br />© Renegade, LLC. 2011<br />
Among the <20% who have tried a paid tool, trial is scattered across a wide range of brands<br />Most used tools<br />Twee...
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Twitter Follower Study

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Results of a survey among 122 Twitter users gathered the week of 2/28/2011 to support an article on MediaPost (http://bit.ly/Drew-MP) and a roundtable discussion on March 23rd at BDI's Social Consumer conference (http://bit.ly/hisUwL ).

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Transcript of "Twitter Follower Study "

  1. 1. TWITTER FOLLOWER RESEARCH STUDY<br />Conducted March, 2011in partnership with the Business Development Institute<br />
  2. 2. Twitter Follower Study Background<br />Purpose<br />Determine overall interest and importance of having a follower strategy for your brand (personal or company)on Twitter<br />Methodology<br />UsedSurveyMonkey.com<br />Conducted online among 122 Twitter users the week of 2/28/11<br />2<br />© Renegade, LLC. 2011<br />
  3. 3. Most Twitter users have under 1,000 followers<br />3<br />© Renegade, LLC. 2011<br />
  4. 4. More people use Twitter for their personal brands<br />4<br />© Renegade, LLC. 2011<br />
  5. 5. 76% would like to increase their follower count<br />5<br />© Renegade, LLC. 2011<br />
  6. 6. Most Twitter users want to add at least 1,000 or more fans <br />© Renegade, LLC. 2011<br />6<br />
  7. 7. Less than half of Twitter users have a follower strategy in place<br />7<br />© Renegade, LLC. 2011<br />
  8. 8. Nearly 48% follow more than they are followed<br />8<br />© Renegade, LLC. 2011<br />
  9. 9. Most Twitter users don’t want to pay for tools to increase followers<br />9<br />© Renegade, LLC. 2011<br />
  10. 10. Among the <20% who have tried a paid tool, trial is scattered across a wide range of brands<br />Most used tools<br />TweetAdder (6)<br />TweetBig (4)<br />SproutSocial (3)<br />Other tools mentioned<br />TweetSpinner (2)<br />Untweep (2)<br />MarketMeSuite<br />TwitCleaner<br />Tweepi<br />Twallow<br />10<br />© Renegade, LLC. 2011<br />
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