Cenphocamp Passion Community

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  • Cenphocamp Passion Community

    1. 1. Activating Passionate Communities Derek Neighbors derek@gangplankhq.com
    2. 2. Sponsor This collaborative initiative is focused on connecting the business and community champions of the Valley to position downtown and the central city as our collective vibrant core where people are committed, proud, integrated into and invested in the success of the area. At its center, ONEPhoenix is an effort to connect the good work that is already going on, not duplicate efforts.
    3. 3. Sponsor This multi-faceted initiative focuses on key economic development practices that will: 1. Leverage assets, connect the key groups and individuals working on exciting projects, initiatives, outreach efforts, events, enhancements to the business environment and other elements that support building a united community in the downtown and central city area. 2. Create, collect and fine tune the data needed to build connections and share information through a collaborative model that will allow for comprehensive collaboration between groups, companies and individuals working on exciting projects and to allow media/communications entities to have all the information and knowledge they need to pass on the big story as well as the small, unusual story, event or business update. 3. Focus on the fine grain community outreach efforts of building awareness, as well as creating a community of interest. 4. Provide a collaborative SWAT team approach to help small business, organizations and event coordinators to connect, grow, become “more amazing” with key support and resources at the ready.
    4. 4. Sponsor ONEPhoenix will work with a variety of organizations that might not typically work together to blend efforts, leverage assets, collaborate – and ultimately build community. It brings in the small business, neighborhood and community-engaged individuals to be a part of the work and the solution.  ONEPhoenix can expand an organizationʼs reach and advocacy to achieve innovative thinking and support to advance initiatives.  Partners and supporters will serve as the backbone to the effort, allowing the fine grain work to be done so that transformation can occur. • More than 100 people have signed up to be part of this initiative.  There is no shortage of interest. • More than 10 organizations have also pledged their support, staff, employees and others to be part of the effort.  It is collaborative. Join us! http://onephx.wordpress.com/
    5. 5. What is Passion? • intense emotion • enthusiasm • desire
    6. 6. Patior (verb) to suffer / endure Are your customers willing to fight for you?
    7. 7. What is Community? It doesn’t fit in a nice neat package. So WHAT is it?
    8. 8. Biological Community
    9. 9. Sociological Community
    10. 10. Psychological Community
    11. 11. Psychological Community Membership
    12. 12. Psychological Community Membership Influence
    13. 13. Psychological Community Membership Influence Integration Fulfillment of Needs
    14. 14. Psychological Community Membership Influence Integration Shared Fulfillment Emotional of Connection Needs
    15. 15. Communitas The sense of sharing and intimacy that develops among persons who experience liminality as a group. liminality: the transitional period or phase of a rite of passage, during which the participant lacks social status or rank, remains anonymous, shows obedience and humility, and follows prescribed forms of conduct, dress, etc.
    16. 16. Sports
    17. 17. Music
    18. 18. Products
    19. 19. Fans? • Short for fanatic • Facebook uses “fan” page • Are your customers fanatical about you?
    20. 20. Maslow’s Needs
    21. 21. Story Time
    22. 22. Mantra / Motto? New Tech Economy
    23. 23. Connect • Followers to You. You to Followers. • Followers to Followers.
    24. 24. Connect
    25. 25. Money
    26. 26. Visibility / Participation
    27. 27. Transparency
    28. 28. Bigger Than You
    29. 29. Growth over Time Constantly Getting Better.
    30. 30. Go Against Flow
    31. 31. Not For Everybody
    32. 32. Bashing Competition Never Works Not a zero sum game!
    33. 33. Social Media • It’s not “free marketing” • It’s time consuming • It’s hard work • You have to be willing to be real
    34. 34. So Why Do It? • I don’t have time.. • It’s too confusing... • It’s very hard...
    35. 35. Marathon (490 BC) Pheidippides, greek messenger. Sent from battle at Marathon to Athens to announce Persians Defeated. "Νενικήκαμεν" (Nenikékamen, 'We have won.')
    36. 36. Midnight Ride (1775) Paul Revere sent from Boston to Lexington to warn John Adams and Samuel Adams about British movements. Signal By Latern... The OG Hashtag!
    37. 37. Brochures (1985) Francine Hardaway collects data from customers and assembles them into expensive pieces of paper and has to determine how to distribute them. There has to be an easier way!
    38. 38. You (Today)
    39. 39. How About You?
    40. 40. How About You? Mantra/Motto
    41. 41. How About You? Mantra/Motto Connect x 2
    42. 42. How About You? Mantra/Motto Connect x 2 Progress Visibility & Participation
    43. 43. Experiences • What’s working for you? • What’s not? • Struggles? • Expectations?
    44. 44. Questions? Derek Neighbors derek@gangplankhq.com

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