The Future of Fundraising: Are your Eyes Wide Shut?
by David J. Neff, Consultant and Author at PwC on Jun 01, 2011
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The Future of Fundraising: Are you Awake? ...
The Future of Fundraising: Are you Awake?
Online Social fundraising is about much more than just taking credit cards and paypal and slapping a big "Donate Now" button on your website (though a big visible button is very helpful!). It's also a lot more than yelling at folks on Twitter to donate. Successful online social fundraising requires lots of pieces of your marketing strategy and your technology tools to work together to provide a seamless, inspiring, and comforting experience for your donors.
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