The Future of Fundraising: Are your Eyes Wide Shut?

THE FUTURE OF FUNDRAISING : ARE YOUR EYES WIDE SHUT? David J. Neff Author and Digital Strategy Consultant david@thefutureofnonproﬁts.com @daveiam 512-789-5672

the overall market• $15B was donated online to charity in 2009.• this ﬁgure is growing 30-40% annually• projected: $35 Billion market by 2015

the state of the union 2009• Online giving grew 14 percent despite a difficult economy. Overall, 69% of organizationsraised more in 2009 than 2008, while 31% saw declines in their online fundraising.• An increase in gifts drove fundraising gains. Of those that grew fundraising in 2009, 92% sawan increase in the number of gifts in 2009 compared with just 43% percent of organizationsseeing an increase in their average gift amount.• Donors were still giving, but giving smaller amounts. 61% of all organizations saw theiraverage gift drop in 2009.• Regardless of mission, online fundraising continued to grow. The only exception wasDisaster & International Relief organizations, for which 2008 was a year with more significantdisasters than 2009.• Small organizations grew fastest. Organizations with fewer than 10,000 email addresses onfile, grew online revenue by 26%, and gifts by 32%.• Email files continued to grow strongly. The total avg email file grew 27% in 2009 to 39,100constituents.

HOW DOES EOY LOOK?

UP UP AND AWAY

DO RECURRING GIFTS HAPPEN ONLINE?

Quis custodietipsos custodes?

HOW DOES SOCIAL FIT IN?

TIME TO WAKE UP

meet “Jim X” & “Jen Y” heavy users of social media & text-based tech highly motivated to give Jim Jen no established, habitual means for donatingAverage Gen Y gives $341 annuallyAverage Gen X gives $796 annually rely on peer 2 peer(Compare with boomers: $901 and matures recommendations$1066)

the problem• The old ways of donating to charity arenʼt optimized for Jim and Jen• Nonproﬁts need help reaching this growing community• “Slacktivists” are passionate but their passion isnʼt matched by donations

CAUSES PROJECTS

who else?• mGive (mobile giving)• Crowdrise, RT2Give• Jumo• Payment Processors

MOBILE PHONE GIVING

social + people + fundraising

Geo Location - Does X mark the Spot?* Have a sponsor donate $1 every time someone checks into their venue and shows it tothe manager/cashier/etc.* If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for being there with more than 50 people, or a super swarm badge for being there with more than 250 people. These badges are often hard to acquire and are considered a bonus.* Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in.* Don’t expect Foursquare to make a special badge for your nonproﬁt. Stick with check-ins, mayor ships, and connections to ofﬂine opportunities.

Q&A David J. NeffAuthor and Digital Strategy Consultant @daveiam 512-789-5672 david@thefutureofnonproﬁts.com

http://501derful.org	36
http://www.partnersincourageconference.org	8
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The Future of Fundraising: Are your Eyes Wide Shut?

by David J. Neff on Jun 01, 2011

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The Future of Fundraising: Are your Eyes Wide Shut? — Presentation Transcript