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Social Media Fundraising In Online Networks   Community
 

Social Media Fundraising In Online Networks Community

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This is my presentation covering Fundraising in Online Social Networks. Everything from the rise of Facebook Causes to the death of Second Life are covered in this presentation.

This is my presentation covering Fundraising in Online Social Networks. Everything from the rise of Facebook Causes to the death of Second Life are covered in this presentation.

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Social Media Fundraising In Online Networks   Community Social Media Fundraising In Online Networks Community Presentation Transcript

  • Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email_address]
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    • Fundraising Online is in bite sized chunks.
    • Obama: Three million donors made a total of 6.5 million donations online.
    • Of those 6.5 million donations, six million were in increments of 100 dollars or less.
    • The average online donation was 80 dollars.
    • Social Media needs to be defined as a
    • group think mentality around your message.
    • People are going to talk about your message.
    • Deal with it. Encourage it.
    • If there is a Online Social Network you should be in it. Own your spaces.
    • Your audience of donors already is.
    • Facebook has 350 million + users.
    • More than 35 million users update their status each day
    • More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week
    • Social Media needs to be defined as a
    • group think mentality around your message.
    • People are going to talk about your message.
    • Deal with it. Encourage it.
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    • Social Media needs to be defined as a
    • group think mentality around your message.
    • People are going to talk about your message.
    • Deal with it. Encourage it.
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  • ACS Island in Second Life
    • ACS Second Life HQ Office
          • Never closes
          • Cancer Information
          • Support Groups
          • Virtual Meetings
          • Memorial Messages
          • Fundraising Events
  • Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000
    • Virtual-world fund raising events
            • Auction Virtual Items
            • Virtual Garage Sale
            • Musical Performance
            • Clothing Fair
            • Jail & Bail
            • Movie Night
            • Theme Party
    Relay For Life of Second Life
  • events.cancer.org/SecondLife Real world fund raising on Convio
    • Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.
    • Avatars donate Linden dollars.
    • Funds are raised at the event by:
      • Relay virtual items
      • Official donation kiosks
      • Luminarias
    2009 RFLofSL : July 18-19
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  • FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER
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  • Roll Footage
    • BE EVERYWHERE PHOTO
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    • Social Media needs to be defined as a
    • group think mentality around your message.
    • People are going to talk about your message.
    • Deal with it. Encourage it.
    • Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com
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  • Q&A Contact: [email_address] and @daveiam Prez Location: My Blog = 501derful.org