Social Media Fundraising In Online Networks

Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email_address]

Fundraising Online is in bite sized chunks.
Obama: Three million donors made a total of 6.5 million donations online.
Of those 6.5 million donations, six million were in increments of 100 dollars or less.
The average online donation was 80 dollars.

Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.

If there is a Online Social Network you should be in it. Own your spaces.
Your audience of donors already is.
Facebook has 350 million + users.
More than 35 million users update their status each day
More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week

ACS Island in Second Life
ACS Second Life HQ Office
Never closes
Cancer Information
Support Groups
Virtual Meetings
Memorial Messages
Fundraising Events

Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000

Virtual-world fund raising events
Auction Virtual Items
Virtual Garage Sale
Musical Performance
Clothing Fair
Jail & Bail
Movie Night
Theme Party
Relay For Life of Second Life

events.cancer.org/SecondLife Real world fund raising on Convio

Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.
Avatars donate Linden dollars.
Funds are raised at the event by:
Relay virtual items
Official donation kiosks
Luminarias
2009 RFLofSL : July 18-19

FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER

Roll Footage

BE EVERYWHERE PHOTO

Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com

Q&A Contact: [email_address] and @daveiam Prez Location: My Blog = 501derful.org

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Social Media Fundraising In Online Networks

by David J. Neff on Jan 18, 2010

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Social Media Fundraising In Online Networks — Presentation Transcript