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Social Media Fundraising In Online Networks

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This is the presentation I did for 2010 around Fundraising in Online Social Networks. Covers everything from Social Networking to Cause to the Frozen Pea Fund and takes a look at ROI and Technology …

This is the presentation I did for 2010 around Fundraising in Online Social Networks. Covers everything from Social Networking to Cause to the Frozen Pea Fund and takes a look at ROI and Technology for Non Profits to leverage in their efforts. Also talks about the lightscamerahlep.org Power of Ten Campaign.


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  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or advertising.
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • THE DEAD TREE MEDIUM email is transactional; paper is relational
  • Expenditures on newspaper inserts dropped 3.7% between 2002 and 2007, according to the DMA. Is the switch on? Email expenditures tracked by the DMA rose 14.5% during the same five-year period; another 20.2% cumulative increase is envisioned between 2007 and 2012
  • The company says they’ve registered 12 million users who are now supporting more than 80,000 non-profit causes worldwide. $2.5 million has been raised for 19,445 different 501(c)(3) charitable organizations. Facebook reports 60,000 daily users of the application, and MySpace reports 25,000.
  • the charitable giving market is about $300 Billion in the US alone. Of that only about 5-12% is from online donations. During 2003-2006 the growth of the online donations has grown 101% while offline donations has only grown 6%. The Causes app is poised to capitalize on this growth in the coming years.
  • The nonprofits get 93.5 percent of each donation made through the Causes app. So, for a $5.oo donation, that’s $4.67. Which is actually very standard. Donating to a nonprofit on a credit card through any channel requires about a 3-5% processing fee. Consider this though, Causes/Justgive/Networkforgood all take care of the tax receipt. So, if you send a check for $5.00 to an organization directly, you pay another 41 cents for your stamp, and they pay 41 cents for a stamp to send you a letter back. Turns out to be a higher percentage taken that way. At least on a $5.00 donation.
  • In the MGF's first year of operation, total mobile giving exceeded US $400,000.00 across all campaigns using a $5 price point. The MGF forecasts that more than US $1 million per month will be raised through mobile giving campaigns in the U.S. market by the end of 2009
  • AT&T, Nextel, T-Mobile USA, Sprint, U.S. Cellular, and Verizon Wireless.
  • Insure compliance with all laws and regulations concerning charitable giving; certify the participation of Non-Profit Organizations (NPOs) and their campaigns; manage message delivery and billing solutions across all carriers; and act as a billing settlement and records clearinghouse between carriers and participating charities.
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Its trackable and results orientated
  • Transcript

    • 1. Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email_address]
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6.  
    • 7.
      • Fundraising Online is in bite sized chunks.
      • Obama: Three million donors made a total of 6.5 million donations online.
      • Of those 6.5 million donations, six million were in increments of 100 dollars or less.
      • The average online donation was 80 dollars.
    • 8.
      • Social Media needs to be defined as a
      • group think mentality around your message.
      • People are going to talk about your message.
      • Deal with it. Encourage it.
    • 9.
      • If there is a Online Social Network you should be in it. Own your spaces.
      • Your audience of donors already is.
      • Facebook has 350 million + users.
      • More than 35 million users update their status each day
      • More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week
    • 10.
      • Social Media needs to be defined as a
      • group think mentality around your message.
      • People are going to talk about your message.
      • Deal with it. Encourage it.
    • 11.  
    • 12.  
    • 13.  
    • 14.
      • Social Media needs to be defined as a
      • group think mentality around your message.
      • People are going to talk about your message.
      • Deal with it. Encourage it.
    • 15.  
    • 16. ACS Island in Second Life
      • ACS Second Life HQ Office
            • Never closes
            • Cancer Information
            • Support Groups
            • Virtual Meetings
            • Memorial Messages
            • Fundraising Events
    • 17. Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000
    • 18.
      • Virtual-world fund raising events
              • Auction Virtual Items
              • Virtual Garage Sale
              • Musical Performance
              • Clothing Fair
              • Jail & Bail
              • Movie Night
              • Theme Party
      Relay For Life of Second Life
    • 19. events.cancer.org/SecondLife Real world fund raising on Convio
    • 20.
      • Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.
      • Avatars donate Linden dollars.
      • Funds are raised at the event by:
        • Relay virtual items
        • Official donation kiosks
        • Luminarias
      2009 RFLofSL : July 18-19
    • 21.  
    • 22.  
    • 23. FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER
    • 24.  
    • 25.  
    • 26.  
    • 27. Roll Footage
    • 28.
      • BE EVERYWHERE PHOTO
    • 29.  
    • 30.  
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    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47.  
    • 48.  
    • 49.  
    • 50.
      • Social Media needs to be defined as a
      • group think mentality around your message.
      • People are going to talk about your message.
      • Deal with it. Encourage it.
    • 51.
      • Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com
    • 52.  
    • 53.  
    • 54.  
    • 55.  
    • 56. Q&A Contact: [email_address] and @daveiam Prez Location: My Blog = 501derful.org

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