How Nonprofits are using Video: The Top 5 Nonprofit Film Tips


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As the co-founder and CEO of Lights. Camera. Help. I talk to a lot of nonprofits about how to use video to spread their mission and enact change in their orgs. This presentation take you through the high levels of this along with giving you the Top 5 Nonprofit Film Tips. More at

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How Nonprofits are using Video: The Top 5 Nonprofit Film Tips

  1. 1. By the year 2005, Americans will spend more timeon the Internet than watching network televisionand videocassette rentals will have been replacedby easily available video-on-demand services.”- Nicholas Negroponte (1995, The Future of News)
  2. 2. Trying to understand online video today is like taking aPolaroid photo of a moving train—it’s a blur. Every day weuncover a new behavior or figure out a cost issue.”- Vivi Zigler, President, NBC Universal (StreamingMedia, 4/09)
  3. 3. • By Wednesday afternoon, the video had been viewed more than a million times on YouTube. References to it were in five of the 12 results on the first page of Google search for “Dominos,” and discussions about Domino’s had spread throughout Twitter.• “We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”
  4. 4. “Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”
  5. 5. Nonprofit YouTube programBenefits•Premium branding capabilities and increased uploading capacity•The option to drive fundraising through a Google Checkout "Donate" button•Listing on the Nonprofit channels and the Nonprofit videos pages•Ability to add a Call-to-action overlay on your videos to drive campaigns•Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a videofor your cause.
  6. 6. 21
  7. 7. Top 5 Nonprofit Video Tips #1 Know your Story 22
  8. 8. Top 5 Nonprofit Film Tips #2 Buy a Good Camera 23
  9. 9. Top 5 Nonprofit Video Tips # 3 Worry about Sound 24
  10. 10. Top 5 Nonprofit Video Tips #4 Don’t go into the Light 25
  11. 11. Top 5 Nonprofit Video#5 Find a Good Editing Program 26
  12. 12. Top 5 Nonprofit Video#5 Find a Good Editing Program 26
  13. 13. Top 5 Nonprofit Video#5 Find a Good Editing Program 26
  14. 14. @NPFILM #NPVideo #LCH
  15. 15. Lights. Camera. Help. Winning Selection - PSA 2010` 30
  16. 16. ExercisePut your Director Hat on and Interview Someone.Pair up in groups of three and ask three questions each about your missions and programs.Time: 10 minutes 31
  17. 17. Q&A David J. NeffAuthor and Digital Strategy Consultant @daveiam 512-789-5672