SOCIAL MEDIA 101 AND201: WHAT’S THE PLAN?     Social Media Principals and Review               David J. Neff   Author and ...
Social Media needs to be defined as agroup think mentality around your message.People are going to talk about your message...
FACTSSome Quick Guiding Principals
FACTS
FACTSMore than 700 million active users
FACTS  More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day
FACTS  More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average use...
FACTS  More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average use...
FACTS    More than 700 million active users•   50% of Facebook’s active users log on to Facebook in any given day•   Avera...
FACTS    More than 700 million active users•   50% of Facebook’s active users log on to Facebook in any given day•   Avera...
FACTS    More than 700 million active users•   50% of Facebook’s active users log on to Facebook in any given day•   Avera...
FACTS    More than 700 million active users•   50% of Facebook’s active users log on to Facebook in any given day•   Avera...
FACTS
FACTS• People are watching 2 billion videos a day on YouTube. In  fact, every minute, 24 hours of video is uploaded to  Yo...
FACTS• People are watching 2 billion videos a day on YouTube. In  fact, every minute, 24 hours of video is uploaded to  Yo...
FACTS• People are watching 2 billion videos a day on YouTube. In  fact, every minute, 24 hours of video is uploaded to  Yo...
FACTS• People are watching 2 billion videos a day on YouTube. In  fact, every minute, 24 hours of video is uploaded to  Yo...
FACTS        Caution: Shameless Plug        @Daveiam        @NPFilm
WHO’S TALKING TO WHO?
WHO’S TALKING TO WHO?
SOCIAL MEDIA EXAMPLES   AND CAMPAIGNS
CASE STUDIES
CASE STUDY:TWITTER & AUSTIN BLOOD DRIVE          TWEETUP
CAN TWITTER ORGANIZE      PEOPLE?
THE RESPONSE
33
SELECT A QUEST1. You work for an organization that provides assistance to young veterans whohave been laid off in the curr...
WHAT’S THE FUTURE?
39
40
41
43
While the Internets influence on consumershealth care decisions is outpacing traditional channels, such as television, rad...
Q&A  Social Media Principals and Review            David J. NeffAuthor and Digital Strategy Consultant             @daveia...
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
Healthcare and social media 201
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Healthcare and social media 201

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In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.

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Healthcare and social media 201

  1. 1. SOCIAL MEDIA 101 AND201: WHAT’S THE PLAN? Social Media Principals and Review David J. Neff Author and Digital Strategy Consultant @daveiam david@thefutureofnonprofits.com #thefutureofnpos
  2. 2. Social Media needs to be defined as agroup think mentality around your message.People are going to talk about your message. Deal with it. Encourage it.
  3. 3. FACTSSome Quick Guiding Principals
  4. 4. FACTS
  5. 5. FACTSMore than 700 million active users
  6. 6. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day
  7. 7. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends
  8. 8. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook
  9. 9. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• There are over 900 million objects that people interact with (pages, groups, events and community pages)
  10. 10. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• There are over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events
  11. 11. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• There are over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month
  12. 12. FACTS More than 700 million active users• 50% of Facebook’s active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• There are over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  13. 13. FACTS
  14. 14. FACTS• People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.
  15. 15. FACTS• People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.• Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.
  16. 16. FACTS• People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.• Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.• Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.
  17. 17. FACTS• People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.• Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.• Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.• Owned by Google
  18. 18. FACTS Caution: Shameless Plug @Daveiam @NPFilm
  19. 19. WHO’S TALKING TO WHO?
  20. 20. WHO’S TALKING TO WHO?
  21. 21. SOCIAL MEDIA EXAMPLES AND CAMPAIGNS
  22. 22. CASE STUDIES
  23. 23. CASE STUDY:TWITTER & AUSTIN BLOOD DRIVE TWEETUP
  24. 24. CAN TWITTER ORGANIZE PEOPLE?
  25. 25. THE RESPONSE
  26. 26. 33
  27. 27. SELECT A QUEST1. You work for an organization that provides assistance to young veterans whohave been laid off in the current recession. Design a social media campaign thatreaches out to this audience with the express purpose of making them aware ofyour program.2. Your organization provides kids the opportunity to learn to play music afterschool as an alternative to gangs. Design a social media campaign that reaches outto this audience with the express purpose of making them aware of your program.3. You have been tasked with raising $2,000 so that your organization canpurchase a new computer system. Create a campaign that does this through socialmedia from an audience of adults.4. You work for an organization that helps young women in rural India get aneducation by providing scholarships. Design a fundraising campaign that raises$2,000 from college students to fund one young womans education.5. A blogger has written a nasty article about your organizations executive director.The story begins to spread throughout social media. What do you do?6. Your nonprofit organization is hosting a 5K run. Design a social media effort thatgets the word out and produces a record number of registrations for the event.
  28. 28. WHAT’S THE FUTURE?
  29. 29. 39
  30. 30. 40
  31. 31. 41
  32. 32. 43
  33. 33. While the Internets influence on consumershealth care decisions is outpacing traditional channels, such as television, radio and print media, physicians and nursesstill are the biggest influenceon consumer health behavior,according to Monique Levy, senior director of research at Manhattan Research.
  34. 34. Q&A Social Media Principals and Review David J. NeffAuthor and Digital Strategy Consultant @daveiam david@thefutureofnonprofits.com #thefutureofnpos

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