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Crowdfunding your next Nonprofit or Social Enterprise Project
 

Crowdfunding your next Nonprofit or Social Enterprise Project

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This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a ...

This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.

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  • First project “SnapKind” summary: Random acts of kindness meets peer-to-peer crowdfunding.An inspirational social fundraising platform that helps non-profits, schools, and individual causes leverage the existing social network of their supporters to raise money and drive positive social action. Focuses on mobilizing individual supporters rather than just the non-profits/organizations alone.Leveraging the power of social media, this platform is focused on celebrating, generating, and broadcasting inspirational content as a long term strategy to drive action, higher donor conversion and retention ratesWhy?:There's more to giving than giving money. There are many fundraising platforms out there. SnapKind is the only platform that isn't just about sporadic crowdfunding. It's about changing our daily perspective.  We believe living life generously isn't just about giving money, it's about the small choices and actions we take every day as human beings.  Forget direct-mail and finely tuned marketing messages. Peer-to-Peer fundraising is more effective than traditional fundraising. As the aging donor pool gives way to Millennials, Non-profit need to engage the next generation of donors where they are and where the conversations are happening – online.

Crowdfunding your next Nonprofit or Social Enterprise Project Crowdfunding your next Nonprofit or Social Enterprise Project Presentation Transcript

  • Crowdsourcing in2013 : Are you awakeand listening? { A presentation at State of the Arts : Strategies for Success Conference
  • David J. Neff Author, Speaker, Consultant and Creator/Co-Founder { of Lights. Camera. Help. @daveiam | david@lightscamerahelp.org | #thefutureofnpos
  • The collective effort of individuals who network and pool their money, usually via the Web, to support efforts initiated by other people or organizations. Crowd funding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, films or free software development, inventions development and scientific research.What is crowdfunding?
  • Sound familiar?
  • 2001
  • What’s driving the interest?
  • GiveMNcrowdfunding eventraised 16.3million in24 hours 3 billion dollars in the crowdfunding industry in 2013 1.5 billion dollars in the crowdfunding economy 66 million dollars raised for arts projects in 2011 through crowdfunding
  • What are your options?
  • Or…build your own
  • How do I get started….
  • 1) Do your research. Research fees, credit card providers, time limits and the legality of your project. Get real about your total costs.2) Talk to your existing crowd. Are they interested in this? Conduct a survey.3) Make a great video. Put a face, voice and feel to your campaign. Stick with that feel throughout your setup and marketing.4) Plan perks people want. What incentives drive your crowd? What are your thank you gifts? Physical or digital?5) Create multiple entry points. Not everyone has $45 to spare. What will you do for folks who chip in $15? What if they give $10,000?
  • What’s the future looklike?
  • Acts of Kindness meets Crowdfunding
  • Q&A David J. Neff , Author, Consultant, Trainer { @daveiam | david@lightscamerahelp.org | #thefutureofnpos Books for sale in the back of this room.