Beyond the Basics: Social Media and Activism 201

BEYOND THE BASICS Social Media Principals and Case Studies of Success

FACTS Some Quick Guiding Principals

FACTS More than 500 million active users

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages)

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month

FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

DOING GOOD

FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.

FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.

FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. • Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.

FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. • Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. • Owned by Google

Nonprofit YouTube program Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

FACTS Caution: Shameless Plug @DaveIam @MattGlazer

DOING GOOD

CASE STUDIES

First they sent an e-mail out

Then they sent a tweet

Then there was a video

So Lola sent out her tweet

Which went to Facebook

MEET PHIL MARTIN He Influenced a Press Cycle with Twitter and a Blog

THIS IS HOW... • First he wrote a story...

• Then he tweeted a story...

• After that he wrote another story...

• Then he tweeted the new story...

THESE ARE THE RESULTS... Perry’s Texas Ad Misstep (Wall Street Journal) • VIDEO - Shop owners cry foul over new Perry ad (News 8 Austin) • VIDEO - Perry political ad stirs controversy (KXAN) • VIDEO - Farm to Market Owner Cries Foul Over New Perry Ad (Fox 7) -- their 5pm video runs right after their 9pm one • VIDEO - Perry won't change ad after store owner protest (KVUE) • Austin grocer unhappy her store is in Perry ad (Austin American-Statesman) • Perry's first TV ad touts Texas business climate (Houston Chronicle) • Perry ad talks up Texas job creation (Associated Press - fact-check of ad) • Oops! (Burka Blog)

CASE STUDY: TWITTER & AUSTIN BLOOD DRIVE TWEETUP

THE RESPONSE

Another example of Social Networks making a difference

MOBILE LOAVES AND FISHES • Media • Money • Making a difference

SOCIAL NETWORKING TRICKS

MAKE A CALENDAR

REMIND YOUR NETWORK

...AND DON’T FORGET

...AND DON’T FORGET • E-mail • Viral Videos • Blogs • Calls • Meet Ups • Bloggers • Letters • Facebook • LTE’s • Press Releases • YouTube • Surrogates • Media Adivsories • Twitter • And anything else • Events • Updated Website that works!

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Beyond the Basics: Social Media and Activism 201

by David J. Neff on Nov 11, 2010

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Beyond the Basics: Social Media and Activism 201 — Presentation Transcript