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Beyond the Basics: Social Media and Activism 201

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Beyond the Basics: Social Media and Activism 201 is a presentation given by Matt Glazer of GNI Strategies and David J. Neff of Ridgewood : Ingenious Communications Strategies and covers the ...

Beyond the Basics: Social Media and Activism 201 is a presentation given by Matt Glazer of GNI Strategies and David J. Neff of Ridgewood : Ingenious Communications Strategies and covers the groundbreaking campaigns they are running for political and nonprofit campaigns in 2010. It provides bleeding edge case studies of how to run social media campaigns in 2011 and beyond.

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Beyond the Basics: Social Media and Activism 201 Beyond the Basics: Social Media and Activism 201 Presentation Transcript

  • BEYOND THE BASICS Social Media Principals and Case Studies of Success
  • FACTS Some Quick Guiding Principals
  • FACTS View slide
  • FACTS More than 500 million active users View slide
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month
  • FACTS More than 500 million active users • 50% of Facebook’s active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • DOING GOOD
  • FACTS
  • FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.
  • FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies.
  • FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. • Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.
  • FACTS • People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube. • Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. • Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. • Owned by Google
  • Nonprofit YouTube program Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
  • Nonprofit YouTube program Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
  • FACTS Caution: Shameless Plug @DaveIam @MattGlazer
  • DOING GOOD
  • CASE STUDIES
  • First they sent an e-mail out
  • Then they sent a tweet
  • Then there was a video
  • So Lola sent out her tweet
  • Which went to Facebook
  • MEET PHIL MARTIN He Influenced a Press Cycle with Twitter and a Blog
  • THIS IS HOW... • First he wrote a story...
  • • Then he tweeted a story...
  • • After that he wrote another story...
  • • Then he tweeted the new story...
  • THESE ARE THE RESULTS... Perry’s Texas Ad Misstep (Wall Street Journal) • VIDEO - Shop owners cry foul over new Perry ad (News 8 Austin) • VIDEO - Perry political ad stirs controversy (KXAN) • VIDEO - Farm to Market Owner Cries Foul Over New Perry Ad (Fox 7) -- their 5pm video runs right after their 9pm one • VIDEO - Perry won't change ad after store owner protest (KVUE) • Austin grocer unhappy her store is in Perry ad (Austin American-Statesman) • Perry's first TV ad touts Texas business climate (Houston Chronicle) • Perry ad talks up Texas job creation (Associated Press - fact-check of ad) • Oops! (Burka Blog)
  • CASE STUDY: TWITTER & AUSTIN BLOOD DRIVE TWEETUP
  • THE RESPONSE
  • Another example of Social Networks making a difference
  • MOBILE LOAVES AND FISHES • Media • Money • Making a difference
  • SOCIAL NETWORKING TRICKS
  • MAKE A CALENDAR
  • REMIND YOUR NETWORK
  • ...AND DON’T FORGET
  • ...AND DON’T FORGET • E-mail • Viral Videos • Blogs • Calls • Meet Ups • Bloggers • Letters • Facebook • LTE’s • Press Releases • YouTube • Surrogates • Media Adivsories • Twitter • And anything else • Events • Updated Website that works!