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Get faculty aboard the adoption train

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  • 1. Get Faculty Aboard theInstructional Technology Adoption Train Dr. Dionne N. Curbeam Director, Instructional Technology Coppin State University (Baltimore, MD)
  • 2. Session Goals1. Explore an innovation decision-making process.2. Identify techniques to facilitate facultys decision- making process.3. Uncover strategies to encourage faculty to adopt.
  • 3. Today’s Presenter Dr. Dionne N. Curbeam• Coppin State University – Instructional Technologist (2007 to 2010) – Director, Instructional Technology (2010 to Present) – Adjunct Instructor
  • 4. Coppin State University Baltimore, Maryland• Student Body – Undergraduate: 3,298 – Graduate: 523• Faculty: 325• Top Undergraduate Majors – Nursing – Criminal Justice – Interdisciplinary Studies – Applied Psychology – Management Science
  • 5. Coppin State University Information Technology Division Several national awards State-of-the-Art Digital Classrooms Featured in several case studies and white papers, most recently:From Homegrown to the Cloud: Identity Management Evolution at Coppin State University (ECAR Case Study, June 2011)
  • 6. Instructional Technologies at Coppin
  • 7. Blackboard Faculty Usage Data Instructors using Blackboard 300 250 244 226 200 177 150 127 100 50 0 Fall 07 Fall08 Fall09 Fall10
  • 8. CSU’s Instructional Technology Program Model Extrinsic Motivation Rewards and Incentives; Technology Mini-Grants; Faculty Technology Conference; Giveaways and Prizes; Certificates ; Faculty Spotlight; etc. Relevant, DiverseBuilding Relationships Learning Vendor networks; faculty;departments; students; shared Opportunities governance structure. Face-to-Face; Online; Just In Time; Small-Group; Customized; Department; Newsletters ; etc. Data-Driven Decision Strategic Making Communication Surveys; Focus Groups; Tracking Awareness events; promotional faculty participation in training; materials; fliers; robo-calls; etc. Data repository; Usage data
  • 9. Did you know…You are a change agent!!
  • 10. Change Agents Know…• Adoption is a type of change.• Change is a highly personal process for people.• Change occurs over a period of time.• The approach change is managed greatly impacts the speed of change and perception of change.• Education institutions are one of the slowest groups to change.
  • 11. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 12. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation decision process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 13. Rogers’ Innovation-Decision ProcessRogers, E. (1995). Diffusion of Innovations. (4th ed.). New York, NY: The Free Press.
  • 14. Innovation Decision ProcessThe more change agents grasp thedecision-making process, the moreequip they are to move faculty into adoption.
  • 15. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 16. Knowing Your Faculty• Interests• Past Experiences• Strengths• Time Constraints• Skills• Demographics• Psychographics
  • 17. Know Your FacultyBlanket strategies seldom work.
  • 18. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 19. Stages of Concern About an InnovationHord, S. M., Rutherford, W., Huling, L., & Hall, G. E. (2004). Taking Charge of Change. Austin, TX: SEDL.
  • 20. Identifying & Addressing Concerns Adopters move to differentdimensions of adoption as their concerns are addressed.
  • 21. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 22. Building RelationshipsStudents Faculty Deans AdministrativeChairpersons Etc. Assistants
  • 23. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 24. Let Data Be Your Best Friend • Analyze trends • Share with key groups • Make decisions rooted in data
  • 25. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 26. Learning and Outreach Opportunities• Major shift to informal learning• Don’t skip on low-tech opportunities – Calling people on the phone – Walking the building – Distributing fliers• Don’t be too formal….Have fun!
  • 27. Learning and Outreach Opportunities Don’t become so engaged intraining that you forget outreach.
  • 28. Tenants for Encouraging Faculty Adoption1. Have a global understanding the innovation adoption process.2. Know and understand your faculty. Cater strategies to each group.3. Identify and address faculty concerns.4. Build healthy relationships with core groups.5. Let data be your best friend.6. Diversify learning and outreach opportunities.7. Promote and publicize good work.
  • 29. Share Good Work!• Builds Confidence• Source of Encouragement
  • 30. Questions??
  • 31. Thank you for attending!! Dionne N. Curbeam Coppin State University dcurbeam@coppin.edu