what are we: what we do:
A brANd buIldINg cOMpANy ThINk, creATe, plAN,
we are an integrated brand consulting and design agency;
leaders in brand innovation. we partner with powerful brands
To win in today’s market, your brand must keep a slot in the
to discover and manage their possibilities. Our job is to move
consumer’s mind. your brand needs to begin and remain
brands forward by perfecting their promise to the world. we
credible, competitive, current, and relevant to customer
develop and deliver unique brand images across every
wants, needs, and interests. That means you need to tune in
consumer touch point while establishing an enduring
to market conditions, consumer preferences, and cultural
perception about our clients in the minds of consumers.
trends not only when you first establish your brand but also
since 1998 our company has provided creative brand
on a regular basis as your brand ages.
IT’s TIMe TO dIscOVer The pOssIbIlITIes TIMe TO MOVe yOur brANd fOrwArd consultancy to high profile people and companies. we have
worked with mega-brands such as Nelson Mandela, sony
we partner with you to create, manage, refine or translate
Music, sports Illustrated, Time warner, fox, universal Music,
your brand message to the world. we uniquely develop what
NAscAr’s dale earnhardt, Inc., dell, subway, Apple, Target,
people will positively believe about your brand. your brand is
Nike, disney, hbO, Memorex, and yahoo! just to name a few.
not a logo, color, product or just a word, it is an experience.
we use a combination of research, market and financial
myMuZe is composed of a team of seasoned brand architects
analysis and statistics to define the opportunities of
and design industry professionals with diverse experience.
innovation. we don’t want you to make decisions based on
we work collectively to provide an innovative approach in the
what we think, we want you to make sound decisions on what
development and execution of consumer driven brand
you know. we’ll show you what really drives demand and how
building strategies. Our team is immensely qualified to
your brand can minimize risk. This will give you the
manage the essence of your brand and translate it into
confidence to make the right “value creating” decisions.
how we do it what we don’t do
Our prOcess JusT Offer sOluTIONs
1. we discover, analyze and assess your branding needs Most agencies offer solutions. we don’t. we are not a
solution based agency. we are all about proactive innovation.
2. we conduct market research & analysis who are we:
3. we think possibilities A solution is defined as the process of solving a problem or whAT dOes MyMuZe MeAN?
4. we get creative dealing with a current situation. That’s being reactive. we
are a proactive agency. being proactive means “creating or In ancient times the word muse was defined as a source of
5. we develop a plan of action inspiration. Inspiration is defined as the process of being
controlling a situation by causing something to happen
6. we manage the executables rather than responding to it after it has happened”. influenced to do something creative.
7. we keep accountability
myMuZe is in the business of brand proactivity, not solutions. Muse = Inspiration = the birth of myMuZe
8. we communicate and involve your audience
we partner with brands to create outcomes and fulfill goals
9. we engage and retain your audience to create brand loyalty through innovation. we do not manage problems, we put a “my” in front of our version of muse (myMuZe) to imply that
we create results. you own your inspiration. your brand no longer has to have a source
10. we increase your brand value and market share of inspiration, with myMuZe we believe your brand can be the
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BRAND RESEARCH & DIGITAL BRAND BRAND ENGAGEMENT BRAND CREATION BRAND MESSAGES BRAND DEVELOPMENT
» we improve brand
» with the growth of social » we create messages that » we craft a brand's asset into a » we develop the single idea » we create an entire presence
performance by fusing
media, we create online digital encourage consumers to clear concept and message that which details the brand’s that speaks volumes about your
integrating market research,
identities using a wide array of experience your brand. is easily recognized and ultimate reason for existing. brand and its unique capabilities.
market and ﬁnancial statistics
into a single insightful report to social tools, cultivating your remembered.
inﬂuence good branding personality on the internet.
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BRAND IDENTITY BRAND STRATEGY BRAND NAMING BRAND POSITIONING BRAND RETAIL CORPORATE BRANDING
dIscIplINes & serVIces: » we create and manage the
marks that visually represent
» we develop measurable
plans to strengthen, create
» we create names that can
grow, sustain and translate your
» we discover how your brand’s
unique message will best stand
out in a competitive market. it’s
» we develop creative ways your
brand can occupy a physical
space that will be engaging and
» we capture your company’s
vision and bring it to life visually.
Our prOAcTIVe TOOls your brand. and sustain growth for your
brand's message to its targeted
audiences in the most eﬀective
the process of ﬁnding an
unfulﬁlled want or need in the
encouraging to shoppers. with
experts in branding and design,
manner. consumer’s mind and addressing we create a shopping
it with a distinctively diﬀerent experience that will be
and ideally suited oﬀering. meaningful to your customers.
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BRAND RELATIONS BRAND ADVERTISING BRAND INTEGRATION SONIC BRANDING BRAND PROGRAM BRAND MANAGEMENT
» to the public, we bridge the gap » we conceptualize and execute » this involves the development » we develop audio branding » we establish and execute » we manage the presentation
between your brand’s promise how your brand message will be of speciﬁc objectives, strategies that can be used to reinforce creative initiatives that generate of your brand identity and brand
and your brand’s delivery. presented and maintained to the and tactics to integrate the your brand identity. brand awareness. message across your entire
world. brand message where your organization and through all
customer spends their time. media and communication
IN cONclusION: IT TAkes A TeAM
A successful brand must offer a relevant choice to its target audience. A successful brand needs to speak
to its audience in a compelling and consistent way. your brand is a business asset. keeping your brand’s
promise consistently will attract loyal buyers who will return to buy again and again. As a brand owner, the
benefit to you is that forecasting cashflow becomes easier with repeat customers, and you can plan and
manage with greater confidence the development of your business.
In partnership with you, myMuZe will put measurable key performance indicators in place to drive
consumer loyalty and build brand value. we will ensure your brand continuously delivers benefits that meet
and exceed customer expectation. we will monitor the quality of your brand, service or products,
create customer-driven designs and help you make life more enjoyable for your customers.
we will ensure that your brand is relevant to your defined audiences through rigorous segmentation,
tailored messaging, a unique proposition, and creative execution.
we Are yOur TeAM
we will ensure that your brand is 1) differentiated from your competitors, 2) credible in the consistency of
your promise and 3) positioning is creative and strategic. The promise made will be the promise delivered.
your brand will remain fresh and exciting through constant evolution.
we will ensure that your brand’s pricing captures the customer’s perception of value by striving
for a premium cost, linking pricing to intangible benefits, and communicating exclusivity.
we will work with you to ensure that your brand is understood by all employees and acts as the central
organizing principle. employees’ behavior must be aligned with your brand’s message and managed and
rewarded as such. your employees will be engaged in evolving your brand. we will manage your brand as a
long-term asset, internally and externally.
Our job is to distinguish your brand from its competitors and deliver an experience that leaves your
customers satisfied and likely to look for your brand again and again.
we believe in the power of ideas to deliver innovative brand results. Our ideas are born out of powerful
research-driven insight, resulting in unparalleled outcomes. we believe that the establishment of a unique
image is the key to building a great brand. Our practice is to develop brand strategies that allow
companies to capitalize on their unique market presence, while ensuring that their brand’s promise is
increasingly represented. with guiding actions, both big and small, we’ll deliver on that brand promise.
we believe our purpose is to help clients build lasting brands that command consumer loyalty. we promise
to create captivating ideas that make your promise consistent and true to the brand’s image and identity.
myMuZe matches its mission with corresponding actions that benefit our clients.
Our mission is clear: To create and build brands in value with excellence and stability.
dAle eArNhArdT, INcOrpOrATed
serVIces fOr dAle eArNhArdT INcOrpOrATed:
brANd sTrATegy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd eNgAgeMeNT
dale earnhardt was a legend of American auto racing, nicknamed “The myMuZe was challenged to create a brand strategy that could build and maintain
Intimidator” for his competitive instincts and hard-driving style. competing in the brand’s value during the country’s economic crisis. Our focus was to clearly
the NAscAr racing league, earnhardt had 76 career wins and won the winston differentiate the value of deI in the market place, and set it apart from the
cup championship seven times; as NAscAr grew in popularity during the 1980s competition. we developed brand programs that were technically brilliant and had
and 1990s, earnhardt became one of America’s most popular athletes before he emotionally charged content that was based on the core values of the company. In
passed in 2001. Today his legacy lives on through his company dale earnhardt, Inc. this way, the brand’s profile was maintained on an ongoing basis and at the same
(deI). deI was founded in 1980 by dale and Teresa earnhardt, deI is headquartered time constantly reinforced.
in Mooresville, North carolina. dale earnhardt, Inc has several business entities
focused on philanthropy, auto racing and the promotion of the dale earnhardt Our work ranged from strategic brand consultancy to brand identity, and
legacy both nationally and internationally.* developing and creating creative brand management tools that would engage new
and existing consumers to interact with the brand.
* reference from www.daleearnhardtinc.com
serVIces fOr NelsON MANdelA fOuNdATION:
brANd sTrATegy, brANd IdeNTITy, brANd eNgAgeMeNT, brANd creATION
Nelson Mandela has never wavered in his devotion to democracy, equality and myMuZe was engaged to create brand programs to positively bring awareness to
learning. despite terrible provocation, he has never answered racism with racism. the brand. we focused on engaging the public with meaningful positioning of a
his life has been an inspiration, in south Africa and throughout the world, to all who project called “global lessons”. The project harnessed the power to not only
are oppressed and deprived, to all who are opposed to oppression and deprivation.* educate the world about his purpose, but also to enrich people’s lives. The project
was created to further convey the message of Nelson Mandela as a catalyst for
* reference from www.nelsonmandela.org hope.
serVIces fOr yAhOO! MusIc:
brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT
yahoo! Music is the provider of a variety of music services, including internet Our brand integrations and online design recommendations allowed the company
radio, music videos, news, artist information, and original programming. to expand its impact to young consumers and the online community.
we were asked to develop a digital brand strategy that would provide the brand
with a unique, clearly defined and visible position in the entertainment industry.
serVIces fOr NIke:
dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT, brANd reseArch & ANAlyTIcs
It all started with a handshake between two visionary Oregonians - bill bowerman message into involvement. we created brand programs that positioned their brand
and his university of Oregon runner phil knight. They and the people they hired online and honed in on their communications to achieve new levels of clarity,
evolved and grew a company that became Nike from a us-based footwear inspiration, and emotional impact for their target customers.
distributor to a global marketer of athletic footwear, apparel and equipment that is
unrivaled in the world. focusing on Nike’s “commitment” to innovation, we aligned the brand with
business partnerships that ensured that brand value was being created through
Our goal in partnering with Nike was to elevate the message of innovative thinking. proper brand positioning with young, diverse, well-educated consumers .
we developed an approach to brand engagement that focused on turning Nike’s
serVIces fOr MAX sIegel:
brANd IdeNTITy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd sTrATegy
Max l. siegel is the former president of global Operations at dale earnhardt Inc., we worked with Max to establish his personal brand’s differentiating factor from
one of the top motor sports franchise in NAscAr. As one of the most influential other powerful executives in his field. we wanted to have a clear and distinctive
executives in the entertainment and sports industries, siegel made history as the brand that would stand out from all the rest.
highest-ranking African American executive in NAscAr.*
myMuze ensured that siegel’s brand identity and online digital brand was
siegel now leads NAscAr’s drive for diversity program in addition to returning to distinguished from his competitors and delivered a great experience.
an Indianapolis law firm to specialize in sports and entertainment.
* reference from maxsiegel.com
serVIces fOr spOrTs IllusTrATed:
brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT
sports Illustrated (sI) is an American sports magazine owned by media The program was designed to develop awareness and readership of this magazine
conglomerate Time warner. It has over 3 million subscribers and is read by by college students.
23 million adults each week, including over 18 million men, 19% of the adult
males in the united states. It was the first magazine with circulation over we created a digital platform and offered a downloadable digital music
one million to win the National Magazine Award for general excellence twice.* compilation inspired by the sporting world culture. The web site traffic exceeded
32,000 unique users in four months.
sI has a good share of the market, but young sports consumers felt left out of
the objectives that sI was establishing, so sI created sports Illustrated On campus. myMuZe carried the creative and administrative load, secured licensed content,
we developed a branding program to involve the younger generation for and constructed a dedicated web site to support the downloads. we also cross
sI On campus. branded this effort with Nike and dell.
* reference from sportsillustrated.cnn.com
A Vertical Stacked Logo
B Horizontal Stacked Logo C Symbol
NelsON MANdelA IdeNTITy sIMONe sMAlls pr IdeNTITy cyTeXONe IdeNTITy rOckIN’ The VOTe IdeNTITy
dAle eArNhArdT INcOrpOrATed eMI MusIc publIshINg
creflO dOllAr MINIsTrIes MyMuZe rOckIN’ The VOTe