Better Online Sales

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Reid Givens

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Better Online Sales

  1. 1. Reid Givens Better online sales, tips and tricks to improve sales
  2. 2. Better Online Sales Tips and Tricks to Improve Sales
  3. 3. It’s a numbers Game
  4. 4. Traffic The Funnel Conversions
  5. 5. Traffic or Conversion Traffic 10,000 10,000 15,000 Conversion Rate 2% 3% 2% Conversion Value $20 $20 $20 Revenue $4,000 $6,000 $6,000 http://www.reidgivens.com/conversion
  6. 6. Scent
  7. 7. Campaigns
  8. 8. Landing Pages http://flickr.com/photos/ymghaddafi/2597089783/
  9. 9. The Page After
  10. 10. Buying Behavior
  11. 11. Trust http://flickr.com/photos/thomashawk/268524287/
  12. 12. Endorsements Reviews http://flickr.com/photos/takethemoneyandrun/97897802/
  13. 13. Value http://www.flickr.com/photos/procsilas/1283513775/
  14. 14. Compared to What? http://www.flickr.com/photos/thebusybrain/2492945625/
  15. 15. Options
  16. 16. The “Third” option Brand A ? Brand B Everything Everything
  17. 17. The “Third” option Brand A Brand B Brand B Everything - Keyboard & Mouse + Keyboard & Mouse (Everything)
  18. 18. Checkout
  19. 19. Fewest Possible Steps
  20. 20. Membership
  21. 21. Reid Givens

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