Types of Social Media FansJoiners: interact individually with your brandSharers: interact and share your contentwith their networkAdvocates: engage with your brand, share itand influence their network to connect withyou Wildfire White Paper: How Superbrands Breed Superfans: 6 Best Practices for 10X Greater Fan Growth
Understanding Social BehaviorSegment Average Top PerformingJoiners 83.0% 61.0%Sharers 15.5% 34.3%Advocates 1.5% 4.7% 2-3x increase in the intended result
Be a Good Host People are onsocial media to connect with each other How can youensure they are having a good time?
ListenVariety of toolsto listen to your audience As more brandslisten & respond, it becomes the expected norm
What Does Your Audience Like?Not all posts,even pictures and video, are equal On-air you knowexactly what they want and expect, social media should be no different
Stay ActiveVoice tracked dayparts and “best ofweeks” still have listeners who want to engage Poor performing posts will hurt your EdgeRank and reduce your Facebook reach