Your SlideShare is downloading. ×
0
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
The Squishy Future of Content - Penn State Edition
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Squishy Future of Content - Penn State Edition

656

Published on

With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices …

With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.

• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.

Published in: Technology, Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
656
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Squishy Future of Content Dave Olsen, @dmolsen WVU University Relations - Web January 2014
  • 2. @dmolsen dmolsen.com ’99 Geography
  • 3. THE SQUISHY FUTURE OF CONTENT I. Where We Are II. An Opportunity to Reboot III. Starting Small IV. Content Choreography V. Where We’re Going
  • 4. I. WHERE WE ARE http://flic.kr/p/87gkH5
  • 5. Linear Workflow THROW IN SOME CONTENT THINK ABOUT USERS DESIGN FRONT-END BACK-END courtesy Ben Callahan, Sparkbox LAUNCH!
  • 6. Pixel Perfect Previews http://flic.kr/p/8cPU9D
  • 7. CONTENT GOES HERE
  • 8. Linear Workflow THROW IN SOME CONTENT THINK ABOUT USERS DESIGN FRONT-END BACK-END courtesy Ben Callahan, Sparkbox LAUNCH!
  • 9. A process driven by one word... Redesign.
  • 10. *insert jean-luc picard facepalm here* http://flic.kr/p/69ZZhR
  • 11. “My God, it’s full of devices...” http:/ /flic.kr/p/gS7txD
  • 12. “MOBILE” IS A BIG PART OF OUR TRAFFIC www.wvu.edu: 23% mountainlair.wvu.edu: 45% parentsclub.wvu.edu: 33% braxton.housing.wvu.edu: 32% construction.wvu.edu: 30% visit.wvu.edu: 30% fashion.wvu.edu: 27% president.wvu.edu: 25% tuition.wvu.edu: 21% admissions.wvu.edu: 15%
  • 13. OUR “TRADITIONAL” COMMS ARE GOING TO MOBILE OUTLETS 51% Percentage of Email Opened on Mobile in Dec. 2013 http:/ /bit.ly/1iJ6XAH
  • 14. THE RISE OF THE MOBILE-ONLY USER 34% of current mobile internet users mostly go online using their phone. (source) 50% of teen smartphone owners aged 12-17 and 50% of young adults aged 18-29 say they use the internet mostly on their mobile phone. (source) Blacks, Hispanics, low-income Americans, lesseducated Americans, and young adults are more likely to be mobile-only users. (source) 77% of mobile searches take place at home or work, only 17% on-the-go, according to Google. (source)
  • 15. What do we do?! http://flic.kr/p/6qidN1
  • 16. stand-in slide FLUID LAYOUT ANIMATION
  • 17. http://flic.kr/p/9ux7kJ Content Flows Like Water?
  • 18. http://flic.kr/p/8AE4ha glasses with chunky content
  • 19. http:/ /flic.kr/p/fJ9GEX
  • 20. The Reality: Chunky Water http:/ /flic.kr/p/6DxS9D
  • 21. Layout informs content. Content informs layout.
  • 22. this is really important... Neither is more important than the other.
  • 23. II. AN OPPORTUNITY TO REBOOT http://bit.ly/1gwTc6V
  • 24. futurefriend.ly
  • 25. a Future Friendly truth... Our existing standards, workflows, & infrastructure won’t hold up.
  • 26. The process can no longer be driven by this word... Redesign.
  • 27. What to call it? Refresh? Reboot? Blow up all the things?
  • 28. ( No More Pixel Perfection http://flic.kr/p/8cPU9D
  • 29. Process Waterfall Photoshop Lorem Ipsum The Death of Lorem Ipsum http:/ /flic.kr/p/a2AZv1 http://flic.kr/p/7M8Uf5
  • 30. We Need to Build Teams WRITERS DEVELOPERS DESIGNERS http://flic.kr/p/fhQFu
  • 31. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  • 32. III. STARTING SMALL http://flic.kr/p/bpVs1E
  • 33. UTILIZING CHANGE MANAGEMENT change management http://bit.ly/1eeYB09 http://bit.ly/1eeYB09 http:/ /bit.ly/1eeYB09
  • 34. UTILIZING CHANGE MANAGEMENT I. Awareness II. Desire III. Knowledge IV. Ability V. Reinforcement ADKAR is a registered trademark of Prosci Research
  • 35. Identify a Small Project http://flic.kr/p/5Tbchf
  • 36. “1 Deliverable” Workflow e Her re ou A Y CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  • 37. styletil.es
  • 38. Identifying Content Examples http://flic.kr/p/6DhBCd
  • 39. SELECT TYPES OF CONTENT CHUNKS I. Media II. Forms III. Tables IV. Maps V. Carousels
  • 40. stand-in slide MEDIA ANIMATION
  • 41. stand-in slide FORM ANIMATION
  • 42. stand-in slide TABLE EXAMPLE
  • 43. stand-in slide TABLE EXAMPLE
  • 44. stand-in slide TABLE EXAMPLE
  • 45. Exterminate the Carousels! Exterminate the Carousel!
  • 46. The rise of... Editorial Calendars.
  • 47. bit.ly/ZtqUmV
  • 48. Developing a Component Style Guide Styleguide http://flic.kr/p/9VewrY
  • 49. Wireframing & Layout
  • 50. pattern-lab.info
  • 51. IV. CONTENT CHOREOGRAPHY http://flic.kr/p/49YSYK
  • 52. “1 Deliverable” Workflow CONTENT UX You Are Here BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  • 53. ELEMENTS OF CONTENT CHOREOGRAPHY I. Defining a Layout II. Content-based Breakpoints III. Content Layering IV. Interdigitation V. When to Remove Content
  • 54. The need to... Prioritize Content.
  • 55. Content-based Breakpoints http://bit.ly/12xuLR1
  • 56. CONTENT-BASED BREAKPOINTS: LINE LENGTH RULES
  • 57. SCROLLING... SCROLLING... SCROLLING...
  • 58. CONTENT LAYERING: MINIMIZING INFORMATION III { only viewable after selecting an element...
  • 59. CONTENT LAYERING: TAKE ADVANTAGE OF Z-INDEX III also only viewable after selecting an element...
  • 60. INTERDIGITATION: CHANGE SOURCE ORDER BASED ON VIEWPORT Title Desc. Buy! Title Description Buy! Specs Related Specs changing order to encourage an action Related
  • 61. NEVER REMOVE CONTENT! Exterminate the Carousel!
  • 62. V. WHERE WE’RE GOING http://flic.kr/p/8BPQ2q
  • 63. Leaving Layout Behind http://flic.kr/p/7V8ZUR
  • 64. Ever Expanding Outlets for Content http:/ /flic.kr/p/ejCiT2
  • 65. http://bit.ly/15w4AZc
  • 66. Content Shifting http://flic.kr/p/96Hbsq
  • 67. Dumb Blobs to Smart Chunks http:/ /flic.kr/p/5DdC9v
  • 68. Layout informs content. Content informs layout. Both inform architecture.
  • 69. SUMMING UP http://flic.kr/p/byKgrf
  • 70. “1 Deliverable” Workflow CONTENT UX BACK-END DESIGN FRONT-END courtesy Ben Callahan, Sparkbox
  • 71. OUR NEW PROCESS I. Start Small: Chunks & Style II. Prioritize Your Content III. Wireframe in the Browser IV. Content-based Breakpoints IV. Profit
  • 72. Real content is critical to the entire process. Be an advocate for it early & often.
  • 73. This sh!t is complicated. Don’t get discouraged. Modern web design can’t be done by one person. Find help, be helpful & reboot.
  • 74. Maybe by being Future Friendly... http://flic.kr/p/7jWpEb
  • 75. ...and forging future-ready partnerships... http://flic.kr/p/gidRPX
  • 76. ...we can find unicorns & rainbows.
  • 77. http://flic.kr/p/agyEkb
  • 78. building.seesparkbox.com
  • 79. THANKS TO... Ben Callahan @bencallahan Brad Frost @brad_frost Eileen Webb Chris Coyier @webmeadow @chriscoyier Doug Gapinski @douggapinski
  • 80. THANKS FOR LISTENING! QUESTIONS?
  • 81. @dmolsen dmolsen.com

×