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The Future
Friendly Campus
Dave Olsen, @dmolsen
West Virginia University
introduction about me
From 30,000 ft.




30,000 ft
The WhyWhy

of Future Friendly
The What
      What

of Future Friendly
How
The How
   How

of Future Friendly
The WhyWhy

of Future Friendly
A History Lesson




History Lesson
The Future
FriendlyWhy  Campus
    In the beginning...
We Had Print
We Had Print


       Strong Layout Constraints


defined container
We Had Print


      Strong Layout Constraints

       Content & Layout Are
defined Tightly Coupled
       container
We Had Print


      Strong Layout Constraints

       Content & Layout Are
defined Tightly Coupled
       container

      Primarily “Talk At”
The Future
FriendlyWhy times...
            Campus
  In more recent
Computers
Internet
Internet



Flexible Layouts
Internet



Flexible Layouts

Content & Layout Can Start
To Be Decoupled
Internet



Flexible Layouts

Content & Layout Can Start
To Be Decoupled

Has Turned Into “Talk With”
Which lead too a...

False Sense of Security
         Why
Fixed Access




24-7 access, two way
Limited Resolutions




24-7 access, two way
Content Silos




24-7 access, two way
The Future
FriendlyWhy day...
            Campus
    The present
Mobile




24-7 access, two way
Mobile


Highly Constrained Layouts
Mobile


Highly Constrained Layouts

Rapidly Evolving Ecosystem
Mobile


Highly Constrained Layouts

Rapidly Evolving Ecosystem

Allows True “Anywhere,
Anytime” Access
Yes, Anywhere




75% of men admit to using their
mobile on the toilet.
Source: http://www.11mark.com/IT-in-the-Toilet
And Anytime




 83% of young people sleep next
 to their phones.
Source:http://www.prdaily.com/Main/Articles/Infographic_83_percent_of_young_people_sleep_next_9391.aspx
The Wave is Coming




 34% of high school students
 report owning an iPhone.
http://www.macrumors.com/2012/04/03/one-third-of-u-s-high-school-students-now-own-an-iphone/
We’re entering...
The Hyper-Connected
      Society
So what does it mean?
Building New Content Silos?




24-7 access, two way
Learning New Skills?




24-7 access, two way
Trying to Keep Up?
The Future
      And then there’s...

FriendlyWhyCampus
    The near future...
A Small Taste
WVU’s Solutions

          standalone      responsive designs
          mobile sites
native apps          mobile templates




              APIs
Our Future?
It’s Scary!




Scary
It’s Overwhelming!
You’ll Want To Hide
A Ray of Hope
The Future Friendly Campus
The What
      What

of Future Friendly
who founded it
Twitter Handles



  @brad_frost      @scottjenson
   @adactio         @scottjehl
     @grigs          @lukew
 @bryanrieger      @lyzadanger
@stephanierieger   @globalmoxie
futurefriend.ly
What
The Truths
       What

 aka “Our Reality”
The Truths




Disruption will only
        Text
    accelerate.
The Truths




 Our existing standards,
           Text
workflows, & infrastructure
     won’t hold up.
The Truths




ProprietaryText
            solutions will
   dominate at first.
The Truths




The standards process will be
             Text
       painfully slow.
What Hope
There is
     What

   Rejoice!
A New Hope




Acknowledge & embrace
         Text
   unpredictability.
A New Hope




Think & behave in a
         Text
future-friendly way.
A New Hope




          Text
Help others do the same.
Summing It Up




“
Future Friendly is more the
outcome of a Constitutional
Convention than it is a practical
set of laws. A “when you do
stuff, do it with this in mind”
mode of thinking.
                - Dave Mulder
                  @muldster
How
The How
   How

of Future Friendly
How Do We Get There?

There




 Here
Future Friendly Tenet




   Acknowledge & embrace
          Text
#1
   unpredictability.
Don’t Overreact
The Shiny
Tech Isn’t Always Best




technology doesn’t solve all ills (pencil photo)
Be Friendly!
Why not?




    70% of prospective students
     are happy to browse your
                Text
     current websites on their
          mobile device.

Source: https://www.noellevitz.com/papers-research-higher-education/2012/2012-mobile-expectations-report
So Breathe & Relax... A Little
Future Friendly Tenet




   Think &Text
            behave in a
#2
   future-friendly way.
Next Steps




Don’t worry about being known,
              Text
  worry about being useful.
Boo, Politics!
The University Home Page




Content Delivery vs. Tangible Utility
Mobile First




              mobile first




“
Mobile devices require software development
teams to focus on only the most important
data and actions in an application.
                       - Luke Wroblewski
                         @lukew
The Age of the Sensor
Next Steps




Data & content should be
           Text
        set free.
APIs: The Plumbing




                API First
  APIs are the infrastructure for your
    Future Friendly initiatives...

Create Once, Publish Everywhere
PRT API Example


Update once. Publishes to:
  iOS App,
   Mobile Website,
    Student Portal,
     Transportation Website, &
       Twitter
Recombinable Content




API highway slide
Afternoon Talk




Creating APIs for Mobile
          Text
           - Nick DeNardis
             @nickdenardis
Next Steps




Structure & store data with the
              Text
       future in mind.
Structured & Self-Aware Content




structured & self-aware content
Next Steps




 Give your existing content a
             Text
chance to adapt to the future.
responsive web design...
Discovery




discovery + communication plan
The Future Friendly Campus
Discovery




“
Not every mobile device will have
your app on it but every mobile
      stat about browser usage
device will have a browser.
                - Jason Grigsby
                  @grigs
77% of smartphone users use search.
   Most visited type of website.




    from Google’s “The Mobile Movement” report, April 2011
Existing Indexed Content
Discovery




“
Links don’t open apps.
             - Jason Grigsby
     stat about@grigs
                 browser usage
55% of users with an internet-enabled
phone use it to check personal email.




  from Merkle’s “View from the Digital Inbox” report, January 2011
Social Media




Getting
 social?
Print Pieces
Got the Skills to Pay the Bills
Summing It Up



           links
       + skills
       + search
responsive web
    design first
Evolution of RWD




                 RESS
Responsive Web Design + Server Side Components
ress.dmolsen.com
Future Friendly Tenet




           Text
#3 Help others do the same.
It’s a Starting Point
Resources
  Resources
futurefriend.ly
mobilewebbestpractices.com




Twitter & Stuff
twitter.com/dmolsen/ffly
dmolsen.com
Many thanks to Mr. Robertson
   for the snazzy device &
progressive strategy graphics.
Thanks,

Tattoo by tantek                          FF Group by lyzadanger
Communicate by pagedooley                 Hamster by zebrapares
Sensor by juanpg                          RWD by chasingdaisy
Pencil by ???                             Dog by hippolytephotography
History Lesson by kalexanderson           Road to Ribblesdale by Luc B
Computer by x-ray_delta_one               Cat by pagedooley
Lego Discovery by dunechaser              Toilet by beatkueng
Cyber Cafe by larskflem                    Highway Lights by Spreng Ben
Google by manfrys                         Ray by shutterrunner
Monitor by benadamson                     Bed by chaparral
Star Trek by jdhancock                    Clouds by Francisco Martins
Student Recording Video by U. of Denver   Wave by mikebaird
Silo by dawn_perry                        Beach by nattu
Overwhelmed by pagedooley                 Jewels by pinksherbet
Flickr by dsevilla                        Overreach by kwl
Scary by jon_ovington                     Capitol by wbeem
The End

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