The article has a good use of information and statistics explaining new advertising techniques that are being used within the social networking site that others may not have been aware of. Simple layout, with the title standing out from the article itself. The use of the main website company colour has been used for the title.Text looks good and fits in to thewebsite well looks very reliable andcan easily establish the differencebetween where the article starts andends. Article looks trust worthy and reliable, the advertisement relates to the article yet they havent over used advertisements which could make it look fake or “tacky”
The article Facebook: MobileAdvertising Goes Social Gives readers “Selling things on Facebook is like sellinga good understanding on how things in a bar.” (Lyne, Chairman of theFacebook has changed the way luxury shopping website Gilt)advertisers try to communicate withpast and present customers. It alsoshows the new techniques that need An example of the similarity would be ifto be applied to allow interaction with youre in a pub with someone you dontcustomers on a branding or know youre more likely to be able to communicate with them by buying thecustomer-service level. customer a beer and chatting at the same level as their friends and buildingFacebook gave companies the ability up a slow relationship compared toto interact with customers on a standing out from the crowd andbranding or a customer service level shouting your main points out.allowing them to communicatethrough the social media. Lyne, S, Facebook: Mobile advertising “People don’t go to Facebook to shop. goes social, viewed 13 November They go to hang out and chat with their 2012, http://www.mmaglobal.com/arti friends.” (Lyne, Chairman of the luxury cles/facebook-mobile-advertising-goes- shopping website Gilt) socialFocus on building brand identity relationships withconsumers instead of using Facebook only as ameans for advertisement
A new use of app downloads are now being regularly used byFacebook which will let the customer click and download the relevantadvertisement application straight from the app store which is beingused widely across all mobile systems such as apple, android, Googlepay which opens up the applications to a wider variety of mobileusers.Now that advertisements can be used on a mobile system it is morelikely this will develop in other ways yet the barrier is still there thatthe customer doesn’t have to download the app, or visit theadvertisement.
www.mobilemarketingwatch.com The site itself links up with Facebook, Twitter and Linkedin so that the reader can share articles with friends, family and online followers. There is also the option at the end of every post to write comments.http://www.mobilemarketingwatch.com/square-goes-live-at-starbucks-across-the-u-s-26729/ - This is an article from the 8th November informing readers of Starbucks new convergence with Square Wallet, a mobile app that allows you to connect your bankcards to your phone and then pay for things in the US. - The app works with iOS and Android phones and Starbucks has enabled it to work with all 7,000 stores in operation. - The article uses quotes from a Starbucks executive to give real statistics on how this new application was received by customers. E.g. “100 million mobile transactions since its launch” - The article could be more detailed and go into more depth as to what Square Wallet is and how this will help Starbucks as a brand in the long run, however this could be difficult to do without being too presumptuous.http://www.mobilemarketingwatch.com/facebook-brand-engagement-exploding-finds-adobe-report-26431/ This article is from the 24th October and explains how Facebook’s brand engagement and value as an advertising marketing channel is increasing in this quarter (Q3) of 2012. - Information, quotes and statistics are used from an Abode Systems report making the article seem reliable to readers. - At the end of the article it poses a question to get the audience to discuss and give their opinion on it. “Have you developed more confidence in Facebook’s prospects since the company started turning around its fortunes in mobile?”
http://www.mobilemarketingmagazine.co.uk/content/us-electorate-mobile-still-divided-between-haves-and-have-nots “Like The US Electorate, mobile is divided between the have This website allows users to log-on / and the have-nots” register, which usually refers to “The 2012 US election is being called the closest race for 50 them entering in personal years – and, like any election fought on the media stage, the information so that they will final result may just come down to a question of publicity.” This article is modern and up-to-date by using automatically be updated with, and recent, globally relevant events, in order to discuss the receive e-mails from the company. increase in mobile marketing and it’s potentials. The US global elections was an event that was discussed globally Social Network sites such as RSS over Social Network sites, allowing users to press their Feed, Twitter and LinkedIn allow opinions and debate, this is a strong article because it is not users to share the stories with biased and doesn’t focus on the opinions of voters, but has friends of the same interests. interesting descriptions of what would influence them within the world of social media. Below the stories there is the option This article was written only 6 days ago by Kirsty Styles in to FB share, Tweet, Linked In order to discuss the impact that mobile apps and Social Share, Email, FB Like, etc the Media had upon the 2012 US Presidential Elections, using a articles. variety of up-to-date statistics surrounding the topic: “1 in 75 donated, therefore 4 million donated and 10% came from mobile donations.” This article even speaks about, due to the popularity of mobiles and social networking within society, the potential to use mobile polling in the future and additionally gives information concerning all of the YouTube campaigns that were made. But if this remote voting goes smoothly, without security glitches, this could open up the possibility of mobile voting, which was favoured by 60 per cent of US smartphone and tablet owners polled by Stitch. 20 per cent of UK adults also said they were more likely to vote in our last general election if they could do so via text or a dedicated app on their phone.
Who is using Near Field Communication (NFC)?BarclaysIf Barclays customers wish to do so, they can have a sticker on the back of their mobilephones which allows them to make payments of up to £15 in participating retailers bysimply waving their sticker in front of the terminal readers. Retailers such asMcDonalds and Boots already have the terminal readers installed.MasterCardUsers of MasterCard and the mobile network EE can pre-pay an account withmoney and use it to make contactless payments in stores.Rivals to Mastercard’s digital-wallet are O2, Visa, Paypal, Barclays and GoogleWallet.How is Proximity Marketing being utilised by companies?Google wallet uses proximity marketing to offer customers sales promotionson their mobile phones.
App DevelopmentYou can start designing it with the templates provided in the SDK. The SDK comes with a iPhoneSimulator. You will need to load up your app and do your own testing. You should try to work out asmany bugs as possible and think about all the ways someone might use your app.Along with Iphone other mobile operating systems include the Blackberry RIM OS, Windows Mobile/Windows 7, and the Palm Garnet OS / webOS.Having an app that is going to work with Android, Apple devices, and other devices is important, and thiscould mean that you have to have different tools for the development of the app on the various mobileplatforms iAdsEvery iAd for Developers campaign includes:iAd branding on your banner that lets users know they can download your app without leaving theircurrent appOngoing optimization to deliver your ad to the right audience and drive more app downloadsDownload tracking without any coding or software installsiAds have their own appRange Rover has an iAdBen& Jerry’s core ice creamMagnum infinityTony& GuyBMW I Born ElectricLynx AttractVodafone
Smartphone StatisticsThe statistic above illustrates the global market share of smartphone shipments in 2011, 2012 and 2016, bycountry. China will become the leading country-level market for smartphone shipments in 2012. In China, thesmartphone market share is projected to amount to 20.7 per cent in 2012 (statista.com) 80% of the worlds population now has a mobile phone 91.4 million smartphones in U.S 89% of smartphone users use their smartphone throughout the day 47% of girls have a smartphone 53% of boys have a smartphone (GO-Gulf.com)
QR CodesASOS TWITTER On the back of a ketchup bottleDEBENHAMS advertising PlantBottle. Scan to win.
Smartphone AppsTwitterSimple design.Four main tabs –Homepage - list of tweets from people you follow as well as retweets from people they follow.Connect - a ‘notifications’ page to tell you who has followed you or favourited or retweeted any of your tweets. Also tells you when peoplehave mentioned you in their tweets.Discover - main stories from twitter, activity from people you follow, trends and suggestions of people to follow.Me - your own twitter profile, your photo, your tweets, people who follow you and people you follow. Also has your settings, directmails, drafts, favourite tweets, saved searches and lists.At first the app isn’t very user friendly, it can take a while to get used to.The icon to write a new tweet is quite small and not easy to spot at first.Lloyds TSBAble to check your bank whilst on the go, handy when you are out shopping, you don’t need to leave the shop to check your bank.You need your User ID, Password and Memorable Information to log in, although this means it is very secure, it can take a while tolog in.You can also find ATMs and branches near you.WhatsappApp to send messages, photos and videos to your contacts for free.‘Favourites’ tab shows all your contacts who are using whatsapp.You can add your own photo, which makes you easily recognisable to your contacts.Conversations can take a while to download because it requires good 3G coverage or connection to a wifi.Best Practice for AppsSimple, user-friendly designs that are easy to use from the first time you open the app.It is also important to build trust with users of the app, especially mobile banking and mobile shopping apps.Users also like to personalise their apps, by adding a photo and a username.