Writing for Media - Media Environ
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Transcript

  • 1. Writing for the Mass Media UCSD Extension Mike Lawson 760/753-5943 [email_address]
  • 2. Writing in a Media Environment
    • Be accurate
    • Present information efficiently
    • Be aware of deadlines
    • Have integrity
  • 3. Elements of News
    • What do you think makes news?
  • 4. News Values
    • Impact - events that change people’s lives
    • Timeliness - how long ago when an event happened
    • Prominence - celebrities, politicians, sports stars, authors, etc.
    • Proximity - Events that occur close to home
    • Conflict - when people disagree
    • Bizarre or Unusual - rare event that occurs
    • Currency - issues with current interest
  • 5. 5 Ws and H
    • Who? - (Who’s important?)
    • What? - (What’s the major event?)
    • When? - (When did it occur?)
    • Where? - (Where did it occur?)
    • Why? - (Why did it occur?)
    • How? - (How did it happen?)
  • 6. 3 Fundamental Sources of Information
    • People
    • Records (written or stored)
    • Personal observation
  • 7. Attribution of Sources
    • Attribution in a news story means telling the readers the source of the information so that the readers can judge the credibility of the info.
  • 8. Interviewing
    • News stories use two types of quoted material:
      • Direct quotations
      • Indirect quotations / paraphrase
  • 9. Steps to a Successful Interview
    • Deciding what information is needed
    • Preparing for the conversation - research!
    • Figure out what questions to ask beforehand (8-10 questions)
  • 10. Types of Questions
    • Closed-ended questions
    • Open-ended questions
    • Hypothetical questions
    • Agree/Disagree questions
    • Probes
    • Personal questions
  • 11. Interviewing Tips
    • Control the situation
    • Set the tone of the interview early
    • Take notes
    • Make sure you understand what the source says
    • Do not respond to attacks from source
    • Use a tape recorder with permission
    • Note the surroundings
    • Always be courteous and professional
  • 12. Following the Interview
    • As soon as possible after the interview, review and rewrite your notes -- even if you tape recorded the interview.
    • Always ask if you can call back for follow-up questions or clarification.
  • 13. Observation
    • Good observation requires the writer to develop a sense of what is significant.
      • Examples on p.94
    • Put yourself in situations where you see what you need to see
  • 14. Stored Sources of Info
    • Government documents
    • Company records
    • Books
    • Magazines
    • Internet (Google, Bing, Yahoo!, etc.)
    • Social Media (Facebook, Twitter, YouTube, etc.)
      • Interactive by asking credible users questions
  • 15. Credibility of Sources
    • Make sure your sources are credible!
    • Sometimes have to double check sources for accuracy -- especially if they’re on the “fringe”
      • Be aware of source’s hidden agendas
      • “ Follow the money!”
  • 16. Accuracy
    • Spell sources’ names correctly!
    • Quote sources correctly
    • Get info from more than one source
    • Do the math
      • Make sure numbers in story add up (example p.99)
  • 17. Deadlines
    • Chief enemy - sometimes a friend - of writers is time
    • Deadlines enable an organization to function and be reliable
      • When working with reporters, always ask when their deadline is and work with that timeline
  • 18. Ethical Behavior
    • Tell the truth !
    • Dishonesty gets you fired, causing you to find another career
      • Falsification
      • Plagiarism
      • Misrepresentation
  • 19. Finally…
    • Questions?