Writing for the Mass Media “ Writing for Broadcast” UCSD Extension Mike Lawson 760/845-8146 [email_address]
Selection of News <ul><li>Timeliness </li></ul><ul><ul><li>News must be up-to-the-minute </li></ul></ul><ul><li>Informatio...
Four Cs <ul><li>Correctness </li></ul><ul><li>Clarity </li></ul><ul><li>Conciseness </li></ul><ul><li>Color </li></ul>
Other considerations <ul><li>Written in  conversational  style </li></ul><ul><li>Emphasis on the  immediate </li></ul><ul>...
Story structure <ul><li>Dramatic unity </li></ul><ul><ul><li>Climax : point of the story or what happened </li></ul></ul><...
Time <ul><li>Broadcast stories are measured in time </li></ul><ul><ul><li>2 minutes for a story or time allowed </li></ul>...
Writing style <ul><li>Titles come before names </li></ul><ul><li>Avoid direct quotes </li></ul><ul><li>Attribution comes b...
More style <ul><li>Personalize news when possible (you) </li></ul><ul><li>Avoid extended descriptions </li></ul><ul><li>Av...
Broadcast copy prep <ul><li>Type only one story per page </li></ul><ul><li>Use caps and lowercase </li></ul><ul><li>Don’t ...
Producing a newscast <ul><li>Written copy or voicers </li></ul><ul><li>Soundbites or actualities </li></ul><ul><li>Wrap-ar...
Future of broadcast <ul><li>Everything moving online </li></ul><ul><ul><li>Get the news whenever, wherever your want </li>...
More future… <ul><li>Social media </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Twitter links </li></ul></ul><u...
Finally… <ul><li>Questions? </li></ul>
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Writing for Media - Broadcast

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Writing for Media - Broadcast

  1. 1. Writing for the Mass Media “ Writing for Broadcast” UCSD Extension Mike Lawson 760/845-8146 [email_address]
  2. 2. Selection of News <ul><li>Timeliness </li></ul><ul><ul><li>News must be up-to-the-minute </li></ul></ul><ul><li>Information, Not Explanation </li></ul><ul><ul><li>Stories that don’t require much explanation </li></ul></ul><ul><ul><li>Can be told in a straightforward manner </li></ul></ul><ul><li>Audio or Visual Impact </li></ul><ul><ul><li>Stories that the audience can hear or see </li></ul></ul>
  3. 3. Four Cs <ul><li>Correctness </li></ul><ul><li>Clarity </li></ul><ul><li>Conciseness </li></ul><ul><li>Color </li></ul>
  4. 4. Other considerations <ul><li>Written in conversational style </li></ul><ul><li>Emphasis on the immediate </li></ul><ul><li>Use present tense as much as possible </li></ul><ul><li>Use short, simple sentences </li></ul><ul><li>Subjegation to imminent deadlines </li></ul><ul><li>Allows for humor and human interest </li></ul>
  5. 5. Story structure <ul><li>Dramatic unity </li></ul><ul><ul><li>Climax : point of the story or what happened </li></ul></ul><ul><ul><li>Cause : why it happened </li></ul></ul><ul><ul><li>Effect : insight to what the story means </li></ul></ul><ul><ul><li>Broadcast journalists think of their stories as completed circles rather than the inverted pyramid. </li></ul></ul>
  6. 6. Time <ul><li>Broadcast stories are measured in time </li></ul><ul><ul><li>2 minutes for a story or time allowed </li></ul></ul><ul><ul><li>Keep time factor in mind when producing story </li></ul></ul>
  7. 7. Writing style <ul><li>Titles come before names </li></ul><ul><li>Avoid direct quotes </li></ul><ul><li>Attribution comes before quotes </li></ul><ul><li>Use little punctuation </li></ul><ul><li>Numbers and stats rounded off </li></ul><ul><li>Number written differently </li></ul><ul><ul><li>1,500 is 15-hundred </li></ul></ul><ul><ul><li>$4,123,098 is “just over four million dollars” </li></ul></ul>
  8. 8. More style <ul><li>Personalize news when possible (you) </li></ul><ul><li>Avoid extended descriptions </li></ul><ul><li>Avoid using symbols </li></ul><ul><li>Use phonetic spelling for odd words </li></ul><ul><li>Avoid pronouns </li></ul><ul><li>Avoid apposition </li></ul><ul><li>Use present tense </li></ul><ul><li>Avoid dependent clauses at the beginning of sentences </li></ul>
  9. 9. Broadcast copy prep <ul><li>Type only one story per page </li></ul><ul><li>Use caps and lowercase </li></ul><ul><li>Don’t continue a paragraph onto another page. </li></ul><ul><li>Don’t hyphenate at the end of a line </li></ul><ul><li>Broadcasters want to work to tapes of interviews in their stories </li></ul>
  10. 10. Producing a newscast <ul><li>Written copy or voicers </li></ul><ul><li>Soundbites or actualities </li></ul><ul><li>Wrap-around </li></ul><ul><li>Mini-documentary </li></ul><ul><li>Reader copy </li></ul><ul><li>Voiceovers </li></ul><ul><li>Voiceover to soundbite </li></ul><ul><li>Package stories </li></ul><ul><li>Live shots </li></ul>
  11. 11. Future of broadcast <ul><li>Everything moving online </li></ul><ul><ul><li>Get the news whenever, wherever your want </li></ul></ul><ul><ul><li>Don’t have to wait for evening newscast </li></ul></ul><ul><ul><li>Number of news broadcast viewers down </li></ul></ul><ul><ul><li>More viewers watching news online </li></ul></ul><ul><ul><li>Post stories anytime for viewers </li></ul></ul><ul><ul><li>Literally up-to-the-minute stories </li></ul></ul>
  12. 12. More future… <ul><li>Social media </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Twitter links </li></ul></ul><ul><ul><li>Facebook fanpages </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newscasts referring to station’s website for more details </li></ul></ul>
  13. 13. Finally… <ul><li>Questions? </li></ul>
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