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Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
Writefor media ucsd_ext_spring12_3_pt2
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Writefor media ucsd_ext_spring12_3_pt2

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Reporting via text and images part 2!

Reporting via text and images part 2!

Published in: Education, Technology, Business
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  • Transcript

    • 1. Writing for Media Session #3, Part 2 “Reporting with Text & Images” UCSD Extension Spring 2012
    • 2. Photography• Know how to use a camera• Carry a camera always (iPhone)• Edit photos (basic skills)• Integrate photos with stories
    • 3. Concepts of Photos• Drama (something is going on here)• Action (fires the imagination)• Expression (tells a good story)• Unusualness (normally do not see)
    • 4. ‘Threes’ of Photos• Long Range (entire scene/envrionment: disasters, big events)• Midrange (bring closer to subject: sports)• Close-up (detailed info, value, won’t get)• Thirds (gets photogs away from centering photos, more natural placement• Cutlines or captions (explains photos)
    • 5. Cutlines/Captions• What is the picture about?• What is its relationship with the story?• Who are the people in it?• Where/when are the events taking place?• What does the picture mean?
    • 6. Caption Rules• Use present tense to describe picture• Confirm IDs of people in picture• Be as specific as possible• Avoid cliches (“...is pictured...”)• Be accurate
    • 7. Reporting w/ Graphics• Numbers • bar charts, pie charts, line charts• No numbers • Maps, flow charts, org charts
    • 8. Chart Characteristics• Accuracy• Clarity• Simplicity• Attribution• Numerical data • bar, line, pie
    • 9. Bar Charts• Columns• Shows amounts and relationships • shows change over time• Shows single set of data or multiple sets• Compare pieces or sets of data
    • 10. Line Charts• Must show change over time (stocks) • change in relationships• Data on Y-axis• Time on X-axis
    • 11. Pie Chart• Shows data divided up as a whole • compare sets of data• Time not an element• Usually expressed in percentages adding up to 100%
    • 12. Good Graphic Contains• Headline (ID info)• Chart (appropriate for data it represents)• Labels (show elements)• Explainer box (caption)• Legend (data used)• Source/credits (who built it, where it came from)
    • 13. Building a Chart• Excel• Google Docs• Keynote
    • 14. Know Your Math• Mean or average• Media• Percentage• Percentage of change• Ratios
    • 15. Questions...

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