Writing for Media        Session #3, Part 2  “Reporting with Text & Images”   UCSD Extension Spring 2012
Photography• Know how to use a camera• Carry a camera always (iPhone)• Edit photos (basic skills)• Integrate photos with s...
Concepts of Photos• Drama (something is going on here)• Action (fires the imagination)• Expression (tells a good story)• Un...
‘Threes’ of Photos• Long Range (entire scene/envrionment:  disasters, big events)• Midrange (bring closer to subject: spor...
Cutlines/Captions• What is the picture about?• What is its relationship with the story?• Who are the people in it?• Where/...
Caption Rules• Use present tense to describe picture• Confirm IDs of people in picture• Be as specific as possible• Avoid cl...
Reporting w/ Graphics• Numbers   • bar charts, pie charts, line charts• No numbers   • Maps, flow charts, org charts
Chart Characteristics• Accuracy• Clarity• Simplicity• Attribution• Numerical data    • bar, line, pie
Bar Charts• Columns• Shows amounts and relationships   • shows change over time• Shows single set of data or multiple sets...
Line Charts• Must show change over time (stocks)   • change in relationships• Data on Y-axis• Time on X-axis
Pie Chart• Shows data divided up as a whole   • compare sets of data• Time not an element• Usually expressed in percentage...
Good Graphic Contains• Headline (ID info)• Chart (appropriate for data it represents)• Labels (show elements)• Explainer b...
Building a Chart• Excel• Google Docs• Keynote
Know Your Math• Mean or average• Media• Percentage• Percentage of change• Ratios
Questions...
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Writefor media ucsd_ext_spring12_3_pt2

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Reporting via text and images part 2!

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  • Writefor media ucsd_ext_spring12_3_pt2

    1. 1. Writing for Media Session #3, Part 2 “Reporting with Text & Images” UCSD Extension Spring 2012
    2. 2. Photography• Know how to use a camera• Carry a camera always (iPhone)• Edit photos (basic skills)• Integrate photos with stories
    3. 3. Concepts of Photos• Drama (something is going on here)• Action (fires the imagination)• Expression (tells a good story)• Unusualness (normally do not see)
    4. 4. ‘Threes’ of Photos• Long Range (entire scene/envrionment: disasters, big events)• Midrange (bring closer to subject: sports)• Close-up (detailed info, value, won’t get)• Thirds (gets photogs away from centering photos, more natural placement• Cutlines or captions (explains photos)
    5. 5. Cutlines/Captions• What is the picture about?• What is its relationship with the story?• Who are the people in it?• Where/when are the events taking place?• What does the picture mean?
    6. 6. Caption Rules• Use present tense to describe picture• Confirm IDs of people in picture• Be as specific as possible• Avoid cliches (“...is pictured...”)• Be accurate
    7. 7. Reporting w/ Graphics• Numbers • bar charts, pie charts, line charts• No numbers • Maps, flow charts, org charts
    8. 8. Chart Characteristics• Accuracy• Clarity• Simplicity• Attribution• Numerical data • bar, line, pie
    9. 9. Bar Charts• Columns• Shows amounts and relationships • shows change over time• Shows single set of data or multiple sets• Compare pieces or sets of data
    10. 10. Line Charts• Must show change over time (stocks) • change in relationships• Data on Y-axis• Time on X-axis
    11. 11. Pie Chart• Shows data divided up as a whole • compare sets of data• Time not an element• Usually expressed in percentages adding up to 100%
    12. 12. Good Graphic Contains• Headline (ID info)• Chart (appropriate for data it represents)• Labels (show elements)• Explainer box (caption)• Legend (data used)• Source/credits (who built it, where it came from)
    13. 13. Building a Chart• Excel• Google Docs• Keynote
    14. 14. Know Your Math• Mean or average• Media• Percentage• Percentage of change• Ratios
    15. 15. Questions...
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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