Writing for Media           Session #3  “Reporting with Text & Images”   UCSD Extension Spring 2012
Headlines• Most important words• Clear and specific• Abstracted sentences• Use active verbs, no passive
Headline Guides• Based on main idea of story• Avoid repetition• Don’t use “and”, use comma instead• Use punctuation sparin...
Inverted Pyramid• Get most info in least amount of time• Most important info first• Body adds detail info to support• Quote...
Leads• Most important part of story• Hooks reader• Invites reader to continue reading• Make it interesting, and compelling...
Leads Answer 4 Q’s• Who?• What?• Where?• When?
Types of Leads• Straight news (“just the facts”)• Summary (more than one fact)• Blind (people in story not named)• Direct ...
Quotations• Direct quotes (uses speakers exact works)    • must be accurate    • bring story to life (colorful)• Indirect ...
Quotation Rules• Use speaker’s exact words• Use direct quotes sparingly (don’t stack)• Broadcast (for set air time)• Use d...
Characteristics of     News Stories• Unifying theme (central idea governs  everything) • Usually expressed in lead • Helps...
Summaries• Informational (overview of longer story)• Analytical (interpretation of story)• Provocative (expresses opinion ...
Lists• Appropriateness and significance• Number of items• Use boldface• Numbered and Unnumbered• Parallelism (bullet points)
Linking• Hypertext• Point reader to new information• Makes story interactive
Don’t Link If...• Opaque or unexplained (be obvious)• Too general (take to specific page)• Irrelevant (relate to story)• Co...
Inline Links / Link Lists• Inline links -- words w/in story linked    • use few words only    • obvious from context    • ...
Searching for Links• What is the story about?• What are the primary/secondary topics?• Who are the people involved?• What ...
Searching for Links...• Google• Yahoo• Bing• Ask• Wikipedia (be careful of inaccuracies)
Searching for Links...• Individuals• Institutions: companies, govt. agencies,  educational and research organizations• Ass...
Conclusion• Web has brought speed to news• Twitter: news announcement tool• Social media: media using now• Mobile: get new...
Questions...
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Writefor media ucsd_ext_spring12_3_pt1

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Reporting via text and images

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  • Writefor media ucsd_ext_spring12_3_pt1

    1. 1. Writing for Media Session #3 “Reporting with Text & Images” UCSD Extension Spring 2012
    2. 2. Headlines• Most important words• Clear and specific• Abstracted sentences• Use active verbs, no passive
    3. 3. Headline Guides• Based on main idea of story• Avoid repetition• Don’t use “and”, use comma instead• Use punctuation sparingly, if at all• Don’t start with a verb• Be specific, be accurate
    4. 4. Inverted Pyramid• Get most info in least amount of time• Most important info first• Body adds detail info to support• Quotes add further support to info• Allows reader to stop reading any time
    5. 5. Leads• Most important part of story• Hooks reader• Invites reader to continue reading• Make it interesting, and compelling • accuracy, speed, entertaining
    6. 6. Leads Answer 4 Q’s• Who?• What?• Where?• When?
    7. 7. Types of Leads• Straight news (“just the facts”)• Summary (more than one fact)• Blind (people in story not named)• Direct address (writer addresses reader)• Question (asks a question)• Direct quote (uses quote to start story)
    8. 8. Quotations• Direct quotes (uses speakers exact works) • must be accurate • bring story to life (colorful)• Indirect quotes (paraphrase) • efficient, use less words, maintain meaning
    9. 9. Quotation Rules• Use speaker’s exact words• Use direct quotes sparingly (don’t stack)• Broadcast (for set air time)• Use direct quotes to colorfully clarify info• Verb after subject: the president said...
    10. 10. Characteristics of News Stories• Unifying theme (central idea governs everything) • Usually expressed in lead • Helps sort out what should be in story • Helps organize and present info
    11. 11. Summaries• Informational (overview of longer story)• Analytical (interpretation of story)• Provocative (expresses opinion or attitude)
    12. 12. Lists• Appropriateness and significance• Number of items• Use boldface• Numbered and Unnumbered• Parallelism (bullet points)
    13. 13. Linking• Hypertext• Point reader to new information• Makes story interactive
    14. 14. Don’t Link If...• Opaque or unexplained (be obvious)• Too general (take to specific page)• Irrelevant (relate to story)• Commercial (don’t go to a page w/ ads!)• Dead or rotting (ensure links are live)
    15. 15. Inline Links / Link Lists• Inline links -- words w/in story linked • use few words only • obvious from context • invite reader to interrupt reading • no more than one or two links w/in paragraph
    16. 16. Searching for Links• What is the story about?• What are the primary/secondary topics?• Who are the people involved?• What is their connection?• Who are the readers interested in?
    17. 17. Searching for Links...• Google• Yahoo• Bing• Ask• Wikipedia (be careful of inaccuracies)
    18. 18. Searching for Links...• Individuals• Institutions: companies, govt. agencies, educational and research organizations• Associations: trade, volunteer, industry• Websites (go deeper than homepage)• Blogs: Technorati
    19. 19. Conclusion• Web has brought speed to news• Twitter: news announcement tool• Social media: media using now• Mobile: get news on-the-go!• Inverted pyramid old and slow (new ways to structure writing and present news)
    20. 20. Questions...
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