Types of Leads• Straight news (“just the facts”)• Summary (more than one fact)• Blind (people in story not named)• Direct address (writer addresses reader)• Question (asks a question)• Direct quote (uses quote to start story)
Quotations• Direct quotes (uses speakers exact works) • must be accurate • bring story to life (colorful)• Indirect quotes (paraphrase) • efﬁcient, use less words, maintain meaning
Quotation Rules• Use speaker’s exact words• Use direct quotes sparingly (don’t stack)• Broadcast (for set air time)• Use direct quotes to colorfully clarify info• Verb after subject: the president said...
Characteristics of News Stories• Unifying theme (central idea governs everything) • Usually expressed in lead • Helps sort out what should be in story • Helps organize and present info
Summaries• Informational (overview of longer story)• Analytical (interpretation of story)• Provocative (expresses opinion or attitude)
Lists• Appropriateness and signiﬁcance• Number of items• Use boldface• Numbered and Unnumbered• Parallelism (bullet points)
Linking• Hypertext• Point reader to new information• Makes story interactive
Don’t Link If...• Opaque or unexplained (be obvious)• Too general (take to speciﬁc page)• Irrelevant (relate to story)• Commercial (don’t go to a page w/ ads!)• Dead or rotting (ensure links are live)
Inline Links / Link Lists• Inline links -- words w/in story linked • use few words only • obvious from context • invite reader to interrupt reading • no more than one or two links w/in paragraph
Searching for Links• What is the story about?• What are the primary/secondary topics?• Who are the people involved?• What is their connection?• Who are the readers interested in?
Searching for Links...• Google• Yahoo• Bing• Ask• Wikipedia (be careful of inaccuracies)
Searching for Links...• Individuals• Institutions: companies, govt. agencies, educational and research organizations• Associations: trade, volunteer, industry• Websites (go deeper than homepage)• Blogs: Technorati
Conclusion• Web has brought speed to news• Twitter: news announcement tool• Social media: media using now• Mobile: get news on-the-go!• Inverted pyramid old and slow (new ways to structure writing and present news)