Writefor media ucsd_ext_spring12_2
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Writefor media ucsd_ext_spring12_2

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Writing in the Media Environment: know how journalists work so they can help you gain exposure for you or your organization.

Writing in the Media Environment: know how journalists work so they can help you gain exposure for you or your organization.

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Writefor media ucsd_ext_spring12_2 Writefor media ucsd_ext_spring12_2 Presentation Transcript

  • Writing for MediaSession #2: Writing in the Media Environment UCSD Extension Spring 2012
  • News culture• Accuracy• Efficiency• Processes• Deadlines• Ethics
  • Accuracy• Spell names correctly (follow up!)• Quote sources correctly (follow up!)• Check it out (follow up!)• Do the math (follow up!)
  • Verification/Attribution• The mayor said...• According to the police report...• The grand jury’s report will be announced...• “Disneyland rocks,” said Mickey Mouse.• According to Pele, Brazil will win.• “Sony makes great TVs,” states JLo.
  • Info, Not Opinion• Facts — verifiable info• Opinion — someone’s beliefs• Can include — source’s opinion• Cannot include — your opinion (writer’s)
  • Simplicity• Simple words (don’t get fancy!)• Simple sentences (easier for the reader)• Paragraphs (3 sentences or 100 words)
  • Clarity, Coherence, Context• Simplicity• Logical — supports larger idea of story• Enough but not too much info
  • Audience• Who will be reading this?• What do they need to know?• Why do they need to read this?• What can they use from the story?
  • Deadlines• Learn to write quickly (timed exercises)• Newspapers (for set print time)• Broadcast (for set air time)• Web (for set posting time)
  • Reporting• Gather info and write• How?• When?• Where?• Good info from good sources
  • Observation• See what happens (events, disasters, etc.)• What is significant?• Be in position to see what you need to see• Generally, don’t participate in events
  • People• Most info comes from people (interviews)• Credible sources have reliable info• Quotes bring credibility to stories • quote personality, not data or stats
  • Interviewing• Step 1: What info is needed?• Step 2: Prepping for the conversation • research • compose appropriate questions• Be sensitive with sources who aren’t willing to give info
  • Questions• Closed-ended questions (Yes or no)• Open-ended questions• Hypothetical questions (What if?)• Agree/Disagree questions• Probes (follow ups)• Personal questions (middle or end)
  • Records• Stored information (court records, police reports, accounting files, etc.) • confirm it • out of date • lacks proper context
  • Skepticism• Confirm info with other sources• Is this information accurate?
  • Ethical behavior• Tell the truth• Dishonesty, plagiarism, falsification (#1 sin)• Using words of others w/o attribution• Misrepresentation — ID yourself• Lose all credibility
  • Hardware/Software• Google — maps, news, images (source)• Digital camera/video (accompany stories)• Social — Twitter, Facebook,YouTube
  • Conclusion• Know traditions and practices of editors• Gather acceptable info• Convey info clearly and concisely• Builds trust for you and your organization!
  • Questions...