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Write for media ucsd_ext_spring12_1

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Writing for media basics

Writing for media basics

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Transcript

  • 1. Writing for Media UCSD Extension Spring 2012
  • 2. What is good writing?• Efficient — use minimum words to make point• Precise — use words for exact meanings• Clear — leaves no doubt for meaning• Modest — does not draw attention to itself
  • 3. Getting ready to write• Know the language• Know the subject — study, research• Write it down — routine• Edit and rewrite — discipline, critical
  • 4. Basics...• Use simple words and sentences• Practice brevity• No jargon, cliches, slang• Use familiar words• Vary sentence length• Nouns, verbs, and transitions
  • 5. Writing for Media• Subject matter — research• Purpose — inform, entertain, persuade• Audience — know your audience• Environment — deadlines
  • 6. Tools...• Grammar• Spelling• Punctuation
  • 7. Grammar...• Agreement• Active and passive voice• Appositive phrases and commas• That and which; who and whom• Apostrophe used to form possessives
  • 8. Punctuation...• Commas — ,• Semicolons — ;• Period — .• Apostrophe — ‘• Exclamation mark — !
  • 9. Spelling...• Dictionary — get one
  • 10. Accuracy...• Chief goal of any writer• Truth and honesty (builds trust!)• People will not read or view if inaccurate• Professional
  • 11. Clarity...• Keep it simple• Avoid jargon• Be specific• Check time sequence• Transitions• Take on complex issues
  • 12. Brevity...• Get to the point! (or lose your audience)• Watch for redundancies and repetitions• Cut out unnecessary words
  • 13. Journalism...• Inverted pyramid• Types of stories• Objectivity — balance, fairness• Impersonal — stay out of the story• Sources — reliable, credible• Attribution and quotes
  • 14. AP Stylebook...• Capitalization• Abbreviation• Punctuation• Numerals• Ages
  • 15. AP Stylebook (cont.)...• Dimensions• Spelling• Dates• Usage• Language sensitivity
  • 16. AP Stylebook (cont.)...• Sexist pronouns• Titles• Descriptions• Stereotypes• Illness and disability
  • 17. Questions...