SC/NC CUNA Social Media Uses

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Capitalizing on Social Media tools for credit unions

Capitalizing on Social Media tools for credit unions

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  • 1. Capitalizing on Social Media Not a Campaign, a Relationship
  • 2. What is Social Media?
    • Not a Campaign, It’s a Relationship.
    • People connect with people,
    • not a logo.
    • Consistent two-way communication with members.
  • 3. Why Social Media?
    • Share your expertise with members
    • Create conversations with members
    • Build relationships with members
    • Become more human with members
  • 4. The Tools
  • 5. The Channels
    • Blogs - Blogger, WordPress
    • Microblogs - Twitter
    • Video - YouTube, Hulu
    • Podcasts - audio testimonials/education
    • Social networks - Facebook, LinkedIn
    • RSS feeds - subscriptions
  • 6. The Rules
    • Discover where your members are
    • Listen to your members
    • Talk to your members
    • Energize your members (brand evangelists)
    • Help support your members (provide advice)
    • Embrace your members (rewards)
  • 7. The Goals
    • Compliment your traditional marketing efforts
    • Participate by listening first
    • What do you want to do with your members?
    • Set communications rules and guidelines
    • Decide who’s going to say what
    • Be consistent!
  • 8. The Benefits
    • Creates opportunities to build relationships
    • Reinforces branding
    • Differentiates your credit union
    • Builds community with your members
    • Builds trust among members (humanizes)
    • Less disruptive marketing message
    • Immediate feedback from members
    • People focused
    • Google likes frequent posts!
  • 9. Blogs
    • To have an impactful blog,
    • the author must be influential
    • or be an expert for instant credibility.
    • • Listen
    • • Provide educational content
    • • Respond quickly
    • • Be real (don’t be a sales person)
    • • The conversation will go on with out you
  • 10. Verity Credit Union
    • “ Our Voices”
    • blog
  • 11. Verity Credit Union
    • “ VerityMom”
    • blog
  • 12. Microblogs
    • A place called
    • Twitter
  • 13. Microblogs
    • Twitter has grown nearly 2,000% in the last year
    • Real time announcements
    • Member complaints and comments (support/service)
    • Promotions
    • Contests
    • Personalize
    • Commerce (announce new low rates)
    • Give people something they can use!
  • 14. 9 Twitter “Don’ts”
    • “ New to Twitter. Trying to figure this out.”
    • “ Check out our rates.”
    • “ Go green. Sign up for e-statements!”
    • “ Acme Credit Union - The Friendly, Personal Place!”
    • “ We’re thinking about ways to better serve you.”
    • “ Become a fan on our Facebook page http://facebook.com ”
    • “ Good morning everyone!”
    • “ Can you believe this rain today?”
    • “ Starting a blog. What should it be about? Need suggestions.”
  • 15. 9 Twitter “Do’s”
    • Keep it short
    • Include a helpful or reference link (use www.tinyurl.com)
    • Provide practical, useful information
    • Know your audience
    • Check last 20 tweets - Are they any good? Would you follow you?
    • Quality over quantity
    • Don’t feel obligated to tweet
    • Research
    • Have a goal!
  • 16. What people look for in a Tweet…
    • Topic with personal relevance
    • Topic that’s entertaining
    • Topic that gives them insight or advice
    • Topic with value
    • Topic that helps them
    • Topic that solves a problem
  • 17. Fun Twitter Site
  • 18. Social Network
    • A place called
    • Facebook
  • 19. Facebook Users: Age Group
  • 20. Facebook Tips
    • Define your audience
    • Goals/Objectives/Strategy
    • Pick your settings carefully
    • Create a compelling page
      • Make your page as rich and robust as possible
    • Research tool
      • Query your audience
    • Events
    • Resources
      • Offer good resources or something useful for fans like Carolina Collegiate’s Internet Banking “MyMoney” app
  • 21. Podcasts/Vcasts (video)
    • Multimedia is hot
    • Adds new dimensions to your website
    • Provides venue for compelling story with visuals and audio
    • Everybody likes watching a video or listening to podcast
      • Keep ‘em short (2-minute rule)
    • Humanizes your credit union
      • Places a face/voice on your credit union
    • It’s fun!
  • 22. Evangelical Christian CU
    • Video Member
    • Testimonial
  • 23. Vancity - Canada’s Largest CU
    • Social Media
    • project
    • leveraging
    • video member
    • testimonials
  • 24. Social Media Listening Tools
    • Google Alerts
    • Technorati
    • Jodange
    • Trendrr
    • Lexicon
    • Monitter
    • Tweetburner
    • Twendz
  • 25. Social Media Wrap-Up
    • Compliments traditional marketing efforts
    • Two-way communication with members
    • Immediate feedback from members
    • Humanizes your credit union
    • Creates and maintains communication with members
    • It’s cost effective (most online apps are free)
    • Only major investment is time
  • 26. Questions?
    • Mike Lawson
    • DML Communications
    • 760/845-8146
    • [email_address]
    • www.dmlcommunications.com
    • www.twitter.com/dmlcomm
    • http://dmlcomm.blogspot.com