What editors dislike• Salesy• Advertisement• Inaccuracies• Unresponsiveness• Calling them on deadline• Not knowing their publication
Frank Diekmann, Publisher “Why would my readers care?”• Editors want something that informs.• Editors want something that entertains.• Editors love underdog stories.• Editors love myth-busting stories.
Marc Rapport, Online Editor• Editors want how latest trends affect their readers/industry.• Editors want how current issues affect their readers/industry.
Lisa Hochgraf, Editor• Get to know the local reporters.• Use social media to connect w/ reporters.• Leverage seasonal, holiday, event stories.
• Post news on your website• Tweet news w/ link to your website• Post news on Facebook w/ link• Pin relative images to Pinterest w/ links• Create and post related video on YouTube• Embed YouTube video on blog (tweet too!)• Don’t forget: Reddit, Digg, StumbleUpon
Beneﬁts to editors• Reliable source• Trust you• Use you
Beneﬁts to your CU• Consistent media coverage• Positions you as a leader• Builds trust with your audience• Boosts your business
Beneﬁts to consumers• Trusted resource• See you as a leader• Turn to you for info and advice• Come to you for business