Leveraging Social Media    How to Gain and Retain Members
What if?
What if?
Parted.
What if?
Landed.
What if?
Not quite.
Made it.
What if?
5.8 million per episode
What if?
Numbers.800 million (3rd largest country)225 million (1 billion tweets per week)130 million (1 new member per second)490 m...
Tools.
What it’s not.• Not a sales tool• Not a campaign• Not an advertisement• Not a total marketing replacement
What it is.• Two-way conversation• Educator• Community builder• Complement to traditional marketing
Benefits.
Metrics.
Why?•   Another opportunity to engage•   Less disruptive message•   Trusted resource•   Add value    “Conversation goes on...
How to gain & retain?• Share• Tell a story• Educate• Human touch• Contests• Have a plan      Amazingly, only 30% of CUs ha...
Share.• Provide helpful information  •   From members  •   From staff  •   From mainstream or industry news• Be a financial...
Tell a story.• Member success stories• Staff (get to know or SME)• Philanthropy• Awards
Educate• Don’t be too “salesy”• Advice or “How to” •   Mortgage •   PFM •   Online services •   Investments• Be a resource
Be human.• People relate to people — not logos• Tweet-up (to meet)• Videos• Unitus’ iPad ex.                           Uni...
Contests.• Engage• Educate• Reward• Return
Have a plan.• Research• Objectives• Goals• Results• Measure
Steps.• Research and discover• Listen• Engage• Inspire• Support• Reward
Information.• Personal relevance• Entertaining• Insight or advice• Value• Helps• Solves a problem
Credit unions.• 63% credit unions using social media today• Est. 90% will use social media in 2012• Age 45+ fastest growin...
Example.• Vantage CU
Example.
Example.• Verity FCU • VerityMom
Example.• Verity CU’s “Our Voices” blog
Example.• Forth Worth Community CU • Gabby “Get Your Worth On”
Example.• San Diego County CU • Bankers invade SD beaches
Example.• ECCU video testimonials
Investment.• Time• Resources• Knowledge
Tips.• Be consistent• Easy to share• Easy audience participation• Be authentic• Integrate• Be consistent
Wrap up.• Be consistent• Complements traditional marketing• Builds a community (trust)• Educate• Less disruptive message• ...
Bottom line.   Social media enhances your ability tobecome a primary financial resource.   Spark a financial conversation to...
What if?Hmmm...
Resources.•   Filene•   Digital Mailer•   Convince & Convert•   Social Media Examiner•   Cision•   Spin Sucks•   Marketing...
Questions?      Mike Lawson   DML Communicationsmike@dmlcommunications.com       760-845-8146    Twitter: @dmlcomm
Leverage Social Media for Credit Unions
Upcoming SlideShare
Loading in...5
×

Leverage Social Media for Credit Unions

468

Published on

The many ways credit unions can leverage social media.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
468
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Twitter CEO Oct. 17 -- 250 million tweets per day\nLinkedIn Nov. 5 -- 1 million groups created, 400 mobile growth\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • trusted resource: PFM, mortgage, online services, support, debt relief, investments\n
  • \n
  • \n
  • The things about stories -- they create a reason for people to care about you.\nWhen people care about you, they want to do business with you.\nAnd the more people who do business with you, the more stories you have to tell.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Leverage Social Media for Credit Unions

    1. 1. Leveraging Social Media How to Gain and Retain Members
    2. 2. What if?
    3. 3. What if?
    4. 4. Parted.
    5. 5. What if?
    6. 6. Landed.
    7. 7. What if?
    8. 8. Not quite.
    9. 9. Made it.
    10. 10. What if?
    11. 11. 5.8 million per episode
    12. 12. What if?
    13. 13. Numbers.800 million (3rd largest country)225 million (1 billion tweets per week)130 million (1 new member per second)490 million (35 hrs uploaded per min.)
    14. 14. Tools.
    15. 15. What it’s not.• Not a sales tool• Not a campaign• Not an advertisement• Not a total marketing replacement
    16. 16. What it is.• Two-way conversation• Educator• Community builder• Complement to traditional marketing
    17. 17. Benefits.
    18. 18. Metrics.
    19. 19. Why?• Another opportunity to engage• Less disruptive message• Trusted resource• Add value “Conversation goes on with or without you.”
    20. 20. How to gain & retain?• Share• Tell a story• Educate• Human touch• Contests• Have a plan Amazingly, only 30% of CUs have a social media plan -Filene
    21. 21. Share.• Provide helpful information • From members • From staff • From mainstream or industry news• Be a financial info resource• Don’t ask for anything in return
    22. 22. Tell a story.• Member success stories• Staff (get to know or SME)• Philanthropy• Awards
    23. 23. Educate• Don’t be too “salesy”• Advice or “How to” • Mortgage • PFM • Online services • Investments• Be a resource
    24. 24. Be human.• People relate to people — not logos• Tweet-up (to meet)• Videos• Unitus’ iPad ex. Unitus’ Brett Wooden w/ iPad
    25. 25. Contests.• Engage• Educate• Reward• Return
    26. 26. Have a plan.• Research• Objectives• Goals• Results• Measure
    27. 27. Steps.• Research and discover• Listen• Engage• Inspire• Support• Reward
    28. 28. Information.• Personal relevance• Entertaining• Insight or advice• Value• Helps• Solves a problem
    29. 29. Credit unions.• 63% credit unions using social media today• Est. 90% will use social media in 2012• Age 45+ fastest growing group (avg. age 47)
    30. 30. Example.• Vantage CU
    31. 31. Example.
    32. 32. Example.• Verity FCU • VerityMom
    33. 33. Example.• Verity CU’s “Our Voices” blog
    34. 34. Example.• Forth Worth Community CU • Gabby “Get Your Worth On”
    35. 35. Example.• San Diego County CU • Bankers invade SD beaches
    36. 36. Example.• ECCU video testimonials
    37. 37. Investment.• Time• Resources• Knowledge
    38. 38. Tips.• Be consistent• Easy to share• Easy audience participation• Be authentic• Integrate• Be consistent
    39. 39. Wrap up.• Be consistent• Complements traditional marketing• Builds a community (trust)• Educate• Less disruptive message• Have a plan!
    40. 40. Bottom line. Social media enhances your ability tobecome a primary financial resource. Spark a financial conversation today.
    41. 41. What if?Hmmm...
    42. 42. Resources.• Filene• Digital Mailer• Convince & Convert• Social Media Examiner• Cision• Spin Sucks• Marketing Profs• SmartMedia - Social Media
    43. 43. Questions? Mike Lawson DML Communicationsmike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×