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Effective Uses of Twitter for Credit Unions
 

Effective Uses of Twitter for Credit Unions

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At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.

At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.

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  • CUs using Twitter for disaster recovery: Actors FCU (Sandy), McGraw-Hill (Sandy), Tinker (tornados), Nassau Financial (Sandy)
  • robberies
  • Charity
  • Alert members of new products and services

Effective Uses of Twitter for Credit Unions Effective Uses of Twitter for Credit Unions Presentation Transcript

  • Making the Most of Today’s Twitter #CUCSMC13
  • 500+ million users 400 million tweets per day
  • 182% increase in mobile users
  • Why we use Twitter
  • How we use Twitter
  • Person using Twitter
  • What are CUs using? - The Financial Brand 2013 >>>>>>>>>>
  • 58% investing resources in Twitter - CUNA Mutual 2013 survey
  • Why use Twitter? • Share what you know / Learn in return • Complement traditional marketing efforts • Create two-way conversations • Build relationships / trust • Become more human • Position your CU as a financial resource
  • 70-20-10 formula • 70% — Sharing quality content from others • Become a valued, trusted resource • 20% — Convo/Collabo w/ others • Become a thought leader • 10% — Personal • Become more human
  • What makes a good tweet? • Insightful / Advice • Value • Helpful / Solves a Problem • Personal Relevance • Entertaining
  • What members may look for in tweet • Fraud alerts (help) • Special offers/rates (insight/value) • Financial tips (advice) • Member success stories (insight) • Promotions/contests (entertainment/value) • Support (help)
  • @Names
  • #Hashtags #CUCSMC13
  • URL shorteners • Bitly • TinyURL • T.co • Ow.ly • Goo.gl
  • Dashboards/Schedulers • HootSuite • TweetDeck • Social Oomph • Buffer • Twitterfeed
  • Shortcuts
  • Pocket
  • Find friends
  • Advanced search
  • Web browsing >>>>>>>>
  • Twitter archive
  • Add a pic
  • Add a graph
  • Add a flick
  • Examples
  • Twitter wrap up • Provide valuable/helpful info (RTs!) • Know your audience • Quality over quantity • Be consistent • Have a goal • Review your tweets: Would you follow you?
  • Questions? Let’s chat. Mike Lawson DML Communications / CUbroadcast mike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm / @CUbroadcast Slideshare.com search: “dmlcomm”