Social Media Strategy for the Minnesota Interactive Marketing Association student division. Research and presentation designed and implemented by Diane Kulseth.

1. MIMA Student ChapterSocial Media Strategy Created by Diane Kulseth

2. Our Audience Students interested in Interactive Marketing Design Majors Marketing Majors Media Majors Computer Science Majors Communication/Journalism Majors Those involved in marketing/advertising clubs

3. About our Audience Don’t just see themselves as the future of interactive marketing but a driving force in the industry now. Students describe themselves as (from their Twitter bios) Inventing creativity Unstoppable force of nature Connecting the dots Savoring the Ups and Downs “I like to visualize”

4. About our Audience – cont Surveyed student members (as designated on MIMA site) and conducted research to better understand members. 95% on Facebook 87% on LinkedIn 71% on Twitter Other sites: Blogs, Friendfeed, Digg, Delicious and Slideshare Popular majors: Marketing, Internet Design, Advertising

5. Objectives for Students Create a student division within which members can connect with one another and meet like-minded students from across the state Develop professionally through mentoring relationships with other MIMA members Provide opportunities for university and college chapters to further recruit and network Design occasions for students to showcase their portfolios and view each other’s work

6. Strategies - Start the Conversation Generate “buzz” about the student chapter Encourage current MIMA student members to promote to classmates Talk with organizations such as AMA, AdFed, PRSSA to see if there is any interest among members

7. Strategies – Developing Connections Suggest that current professional members invite interns and student employees to MIMA events and encourage membership Find one person from each school with MIMA involvement to start spreading the word Invite current MIMA professional members to speak to MIMA students

8. Technologies – Making it Happen Facebook: Fan Page Most students check daily Allow for updates and interaction with members Easy to invite friends Twitter Use a hashtag (such as #mimastudent) Provide for conversations about new ideas and with MIMA members LinkedIn: Subgroup for MIMA Provide discussion about new events Network with current members

9. Future Technologies Flickr and Slideshare Use for design or ideas for advertising Display portfolios, presentations, etc. Collaborate on projects together StumbleUpon and Delicious Provide ways to share links Help each other drive traffic to personal sites