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Why the social web is here to stay (and what to do about it)
 

Why the social web is here to stay (and what to do about it)

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The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain ...

The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain services and approaches together, it also has a down-side, suggesting that any day now, a "Web3.0" will be along to replace this transient, fickle technology with something new.

This talk argues that the "social web" has a momentum which should be taken seriously -- more seriously than "just mere hype", particularly by content-rich organisations such as those involved with cultural content. It also examines some of the issues -- particularly around the perceived challenges to authority and "value" of cultural institutions and assets -- and asks how these can be overcome.

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    Why the social web is here to stay (and what to do about it) Why the social web is here to stay (and what to do about it) Presentation Transcript

    • why the social web is here to stay [ and what to do about it ]
    • I am Mike Ellis I have spent 10+ years working with heritage on the web I am a strategist, UX zealot, social(web)-ist I work for a not for profit IT company called Eduserv
    • slideshare.net/dmje
    • everything was fine, once
    • back in 1.0, cultural heritage sites were authorities
    • we said stuff: people listened.
    • web experiences tended to be linear
    • and then it all got complicated
    • now, everyone has a say
    • everyone is a curator...
    • paths are chaotic
    • let’s do a quick 2.0 re-cap
    • creative commons user generated content rich “non web-like” environment web 2.0 is.. viral marketing mashups and permission based activity radical de-centralisation collaboration
    • the social web
    • social technology : “ tools that enable people to create, share and connect with each other” http://www.slideshare.net/ninaksimon
    • broadcast: “we tell you” us them
    • interactive: “tell us what you think” us them
    • social: “tell each other what you think” and him his mate and them us them her and her
    • the changing heritage experience online web 2.0 reactive proactive private public consumption consumption production production pre-visit photos, text, the “basic sharing our research talking museum tour” experiences online modified from “Hobby Princess” http://tinyurl.com/pmf38
    • let’s think about the non-virtual world for a moment
    • we're quite good at social technology... zine blog radio show podcast group project wiki word of mouth digg address book social network http://www.slideshare.net/ninaksimon
    • i.e. the web isn’t necessary, but it makes some things easier publish distribute track access http://www.slideshare.net/ninaksimon
    • maslow says... self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
    • web2.0 says... creativity self actualisation confidence community esteem respect love / belonging intimacy safety friendship physiological
    • sharing and community is what we do
    • ...and that’s what “web2.0” does, too
    • so what does it actually do for us...?
    • ..for years, cultural heritage institutions have been trying to prove they’ve got more than old stuff in dusty cases, that their voice is important
    • a more human tone of voice
    • http://www.flickr.com/photos/powerhouse_museum
    • http://www.brooklynmuseum.org/community/blogosphere
    • “network effects”
    • http://www.slideshare.net/george08/uk-museums-and-the-web
    • The Library of Congress has updated 176 records in the Prints & Photographs catalog, quot;based on information provided by the Flickr Commons project, 2008quot;, with more to come http://www.slideshare.net/george08/uk-museums-and-the-web
    • http://www.sciencemuseum.org.uk/launchball
    • http://www.powerhousemuseum.com/collection
    • authentic, personal intelligence
    • http://getsatisfaction.com/bbc
    • http://kindlingapp.com
    • http://objectwiki.sciencemuseum.org.uk
    • collaboration http://ideastorm.com
    • cultural heritage organisations become platforms for engagement
    • then, our authority becomes more open and authentic
    • and what about the dangers?
    • challenge to authority?
    • challenge to brand?
    • moderation?
    • ask – what are the dangers of not engaging?
    • how to do it? 1. Think relationships, not technology http://www.slideshare.net/ninaksimon
    • 2. start small with something that excites you
    • 3. Use internal projects to build competency
    • 4. respect your users
    • 5. fix things for individuals first
    • which is why “there is no 3.0”
    • the takeaway thought?
    • connecting with other people is a human condition, not a technological one
    • thanks for listening www.eduserv.org.uk mike.ellis@... twitter.com/dmje
    • and thanks to flickr people dmje tag cloud from wordle big finger mine geek tattoo http://commons.wikimedia.org/wiki/File:Geek_Tattoo_html.jpg drop tables http://xkcd.com/327/ don't panic http://flickr.com/photos/brighton/2153602543 suburbia http://www.flickr.com/photos/radiofree/134451006 tower mine listening http://www.flickr.com/photos/anniekate/3005811472 linear http://flickr.com/photos/generated/2109669188 suburbia neg http://www.flickr.com/photos/radiofree/134451006 comment http://www.flickr.com/photos/dharmasphere/20993325 curator mine bifurcation http://flickr.com/photos/ethanhein/2292232215 fireworks mine logos 2.0 http://www.flickr.com/photos/ryyo/249804450 crowd http://www.flickr.com/photos/victoriapeckham/164175205 broadcast http://www.flickr.com/photos/beger/2336486182 two way http://www.flickr.com/photos/z6p6tist6/500048151 social screen-grab from http://antisocial.demozoo.org/demo.html robots http://flickr.com/photos/yeowatzup/2463225297 real world http://flickr.com/photos/mniemand/2531756364 network http://www.flickr.com/photos/dr/2048034334 post-its http://www.flickr.com/photos/pulguita/2868952310 superhuman http://www.flickr.com/photos/esparta/482348262 many questions http://www.flickr.com/photos/orinrobertjohn/3040007953 skype http://www.flickr.com/photos/malthe/125252690 powerhouse http://www.flickr.com/photos/powerhouse_museum flickr http://www.slideshare.net/george08/uk-museums-and the-web launchball http://www.sciencemuseum.org.uk/launchball powerhouse http://www.powerhousemuseum.com/collection intelligence http://www.flickr.com/photos/ext504/732683765 engaged http://flickr.com/photos/timoni/452573099 authentic http://flickr.com/photos/jeremybrooks/2334664234 ..anger http://www.flickr.com/photos/sindesign/221297512 no parking http://www.flickr.com/photos/webel/2422760305 mcd http://www.flickr.com/photos/alvarez/408380960 moderation http://flickr.com/photos/mdesjardin/709085827 great ideas thanks to Hugh @ http://www.gapingvoid.com bored dogs http://flickr.com/photos/bobilina/361415711 question http://www.flickr.com/photos/drachmann/327122302 simple http://www.flickr.com/photos/louganmanzke/2722701187 fog http://www.flickr.com/photos/emdot/73257387 e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652 duck mine technology changes thanks to Hugh @ http://www.gapingvoid.com thank you http://www.flickr.com/photos/vernhart/1574355240 hand my boy :-)