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why the social web is here to stay
                [ and what to do about it ]
I am Mike Ellis

I have spent 10+ years working with heritage on the web

I am a strategist, UX zealot, social(web)-ist

I...
slideshare.net/dmje
everything was fine, once
back in 1.0, cultural heritage sites were authorities
we said stuff: people listened.
web experiences tended to be linear
and then it all got complicated
now, everyone has a say
everyone is a curator...
paths are chaotic
let’s do a quick 2.0 re-cap
creative
                         commons
                                          user generated
                       ...
the
social
 web
social technology :

“ tools that enable people to
create, share and connect with
each other”




                        ...
broadcast: “we tell you”




 us                        them
interactive: “tell us what you think”




        us                              them
social: “tell each other what you think”




                                                       and him
              ...
the changing heritage experience online




                                                                          web ...
let’s think about the non-virtual world for a moment
we're quite good at social technology...




                   zine                              blog
        radio show ...
i.e. the web isn’t necessary,
but it makes some things easier




 publish

                                  distribute

...
maslow says...




                                               self
                                           actualis...
web2.0 says...
                              creativity

                      self
                  actualisation
  conf...
sharing and community is what we do
...and that’s what “web2.0” does, too
so what does it actually do for us...?
..for years, cultural heritage institutions have
been trying to prove they’ve got more than
old stuff in dusty cases, that...
a more human tone of voice
http://www.flickr.com/photos/powerhouse_museum
http://www.brooklynmuseum.org/community/blogosphere
“network effects”
http://www.slideshare.net/george08/uk-museums-and-the-web
The Library of Congress has
          updated 176 records in the
          Prints & Photographs catalog,
          quot;ba...
http://www.sciencemuseum.org.uk/launchball
http://www.powerhousemuseum.com/collection
authentic, personal intelligence
http://getsatisfaction.com/bbc
http://kindlingapp.com
http://objectwiki.sciencemuseum.org.uk
collaboration




http://ideastorm.com
cultural heritage
organisations become
platforms for engagement
then, our authority becomes
more open and authentic
and what about the dangers?
challenge to authority?
challenge to brand?
moderation?
ask – what are the
dangers of not engaging?
how to do it?


                1. Think relationships, not technology




                              http://www.slides...
2. start small with something that excites you
3. Use internal projects to build competency
4. respect your users
5. fix things for individuals first
which is why “there is no 3.0”
the takeaway thought?
connecting with other people
is a human condition,
not a technological one
thanks for listening
                       www.eduserv.org.uk
                        mike.ellis@...




                ...
and thanks to flickr people
dmje tag cloud   from wordle
big finger       mine
geek tattoo      http://commons.wikimedia.o...
Why the social web is here to stay (and what to do about it)
Why the social web is here to stay (and what to do about it)
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Why the social web is here to stay (and what to do about it)

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The social web (was "Web2.0"...) calls to human experience and emotion in a way which transcends the hype often associated with it. While the phrase "Web2.0" does a good job of associating certain services and approaches together, it also has a down-side, suggesting that any day now, a "Web3.0" will be along to replace this transient, fickle technology with something new.

This talk argues that the "social web" has a momentum which should be taken seriously -- more seriously than "just mere hype", particularly by content-rich organisations such as those involved with cultural content. It also examines some of the issues -- particularly around the perceived challenges to authority and "value" of cultural institutions and assets -- and asks how these can be overcome.

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Transcript of "Why the social web is here to stay (and what to do about it)"

  1. 1. why the social web is here to stay [ and what to do about it ]
  2. 2. I am Mike Ellis I have spent 10+ years working with heritage on the web I am a strategist, UX zealot, social(web)-ist I work for a not for profit IT company called Eduserv
  3. 3. slideshare.net/dmje
  4. 4. everything was fine, once
  5. 5. back in 1.0, cultural heritage sites were authorities
  6. 6. we said stuff: people listened.
  7. 7. web experiences tended to be linear
  8. 8. and then it all got complicated
  9. 9. now, everyone has a say
  10. 10. everyone is a curator...
  11. 11. paths are chaotic
  12. 12. let’s do a quick 2.0 re-cap
  13. 13. creative commons user generated content rich “non web-like” environment web 2.0 is.. viral marketing mashups and permission based activity radical de-centralisation collaboration
  14. 14. the social web
  15. 15. social technology : “ tools that enable people to create, share and connect with each other” http://www.slideshare.net/ninaksimon
  16. 16. broadcast: “we tell you” us them
  17. 17. interactive: “tell us what you think” us them
  18. 18. social: “tell each other what you think” and him his mate and them us them her and her
  19. 19. the changing heritage experience online web 2.0 reactive proactive private public consumption consumption production production pre-visit photos, text, the “basic sharing our research talking museum tour” experiences online modified from “Hobby Princess” http://tinyurl.com/pmf38
  20. 20. let’s think about the non-virtual world for a moment
  21. 21. we're quite good at social technology... zine blog radio show podcast group project wiki word of mouth digg address book social network http://www.slideshare.net/ninaksimon
  22. 22. i.e. the web isn’t necessary, but it makes some things easier publish distribute track access http://www.slideshare.net/ninaksimon
  23. 23. maslow says... self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  24. 24. web2.0 says... creativity self actualisation confidence community esteem respect love / belonging intimacy safety friendship physiological
  25. 25. sharing and community is what we do
  26. 26. ...and that’s what “web2.0” does, too
  27. 27. so what does it actually do for us...?
  28. 28. ..for years, cultural heritage institutions have been trying to prove they’ve got more than old stuff in dusty cases, that their voice is important
  29. 29. a more human tone of voice
  30. 30. http://www.flickr.com/photos/powerhouse_museum
  31. 31. http://www.brooklynmuseum.org/community/blogosphere
  32. 32. “network effects”
  33. 33. http://www.slideshare.net/george08/uk-museums-and-the-web
  34. 34. The Library of Congress has updated 176 records in the Prints & Photographs catalog, quot;based on information provided by the Flickr Commons project, 2008quot;, with more to come http://www.slideshare.net/george08/uk-museums-and-the-web
  35. 35. http://www.sciencemuseum.org.uk/launchball
  36. 36. http://www.powerhousemuseum.com/collection
  37. 37. authentic, personal intelligence
  38. 38. http://getsatisfaction.com/bbc
  39. 39. http://kindlingapp.com
  40. 40. http://objectwiki.sciencemuseum.org.uk
  41. 41. collaboration http://ideastorm.com
  42. 42. cultural heritage organisations become platforms for engagement
  43. 43. then, our authority becomes more open and authentic
  44. 44. and what about the dangers?
  45. 45. challenge to authority?
  46. 46. challenge to brand?
  47. 47. moderation?
  48. 48. ask – what are the dangers of not engaging?
  49. 49. how to do it? 1. Think relationships, not technology http://www.slideshare.net/ninaksimon
  50. 50. 2. start small with something that excites you
  51. 51. 3. Use internal projects to build competency
  52. 52. 4. respect your users
  53. 53. 5. fix things for individuals first
  54. 54. which is why “there is no 3.0”
  55. 55. the takeaway thought?
  56. 56. connecting with other people is a human condition, not a technological one
  57. 57. thanks for listening www.eduserv.org.uk mike.ellis@... twitter.com/dmje
  58. 58. and thanks to flickr people dmje tag cloud from wordle big finger mine geek tattoo http://commons.wikimedia.org/wiki/File:Geek_Tattoo_html.jpg drop tables http://xkcd.com/327/ don't panic http://flickr.com/photos/brighton/2153602543 suburbia http://www.flickr.com/photos/radiofree/134451006 tower mine listening http://www.flickr.com/photos/anniekate/3005811472 linear http://flickr.com/photos/generated/2109669188 suburbia neg http://www.flickr.com/photos/radiofree/134451006 comment http://www.flickr.com/photos/dharmasphere/20993325 curator mine bifurcation http://flickr.com/photos/ethanhein/2292232215 fireworks mine logos 2.0 http://www.flickr.com/photos/ryyo/249804450 crowd http://www.flickr.com/photos/victoriapeckham/164175205 broadcast http://www.flickr.com/photos/beger/2336486182 two way http://www.flickr.com/photos/z6p6tist6/500048151 social screen-grab from http://antisocial.demozoo.org/demo.html robots http://flickr.com/photos/yeowatzup/2463225297 real world http://flickr.com/photos/mniemand/2531756364 network http://www.flickr.com/photos/dr/2048034334 post-its http://www.flickr.com/photos/pulguita/2868952310 superhuman http://www.flickr.com/photos/esparta/482348262 many questions http://www.flickr.com/photos/orinrobertjohn/3040007953 skype http://www.flickr.com/photos/malthe/125252690 powerhouse http://www.flickr.com/photos/powerhouse_museum flickr http://www.slideshare.net/george08/uk-museums-and the-web launchball http://www.sciencemuseum.org.uk/launchball powerhouse http://www.powerhousemuseum.com/collection intelligence http://www.flickr.com/photos/ext504/732683765 engaged http://flickr.com/photos/timoni/452573099 authentic http://flickr.com/photos/jeremybrooks/2334664234 ..anger http://www.flickr.com/photos/sindesign/221297512 no parking http://www.flickr.com/photos/webel/2422760305 mcd http://www.flickr.com/photos/alvarez/408380960 moderation http://flickr.com/photos/mdesjardin/709085827 great ideas thanks to Hugh @ http://www.gapingvoid.com bored dogs http://flickr.com/photos/bobilina/361415711 question http://www.flickr.com/photos/drachmann/327122302 simple http://www.flickr.com/photos/louganmanzke/2722701187 fog http://www.flickr.com/photos/emdot/73257387 e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652 duck mine technology changes thanks to Hugh @ http://www.gapingvoid.com thank you http://www.flickr.com/photos/vernhart/1574355240 hand my boy :-)
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