What does Web2 do for us?

what does web2 actually DO for us?

I am Mike Ellis I have spent about ten years on the web I am a generalist, strategist, social(web)ist I work for a not for profit IT company called Eduserv

the standard “web 2.0 reminder slides”

creative commons user generated rich “non web-like” environment content web 2.0 is.. viral marketing mashups and permission based activity radical collaboration de-centralisation

the social web

broadcast: “we tell you” us them

interactive: “tell us what you think” us them

social: “tell each other what you think” his mate and him and them us them and her her

social technology : “ tools that enable people to create, share and connect with each other” http://www.slideshare.net/ninaksimon

we're quite good at social technology... zine blog radio show podcast group project wiki word of mouth digg address book social network http://www.slideshare.net/ninaksimon

i.e. the web isn’t necessary, but it makes some things easier publish distribute track access http://www.slideshare.net/ninaksimon

maslow says... self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

maslow says... creativity self actualisation confidence community esteem respect love / belonging intimacy safety friendship physiological

sharing and community is what we do

...and that’s what “web2.0” does, too

“ why are companies adopting 2.0 technology? 1. business efficiency improvement: 74% 2. competitive pressure to do so: 64% 3. specific problem solution: 53% 4. partner recommendation: 53% 5. employee request: 45% 6. bundled services: 25% [Forrester] ” http://www.rtodd.com/collaborage/2007/11/pg_web_20_success_story.html

“ when belts tighten, businesses don't have the option to do less, they just need to pay less. So called Enterprise 2.0 software has been trying to streamline and modernize aging approaches to collaborative software ” http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=625

but what about hype?

“ enterprise spending on Web 2.0 technologies will surge over the next five years to reach $4.6 billion globally, ” predicts Forrester Research. http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=618

gartner says...

gartner says... “the enterprise” everyone else >

so what does it actually do for us...?

a more human tone of voice

competitive, authentic intelligence

“network effects”

challenge to authority

challenge to brand

examples? http://stonetable.org

blogging http://www.englishcut.com

user feedback http://getsatisfaction.com/bbc

ideas http://www.kindlingapp.com

collaboration http://www.ideastorm.com

how to do it? 1. Think relationships, not technology http://www.slideshare.net/ninaksimon

2. start small with something that excites you

3. Use internal projects to build competency

4. respect your users

5. fix things for individuals first

“ ...a more natural strategy is to build a system that has enough value without network effects, at least to early adopters. Then, as the number of users increases, the system becomes even more valuable and is able to attract a wider user base. Joshua Schachter has explained that he built Del.icio.us along these lines - he built an online system where he could keep bookmarks for himself, such that even if no other user joined, it would still be valuable to him. ” http://en.wikipedia.org/wiki/Network_effect

“don’t fight the internet” http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html

the takeaway?

thanks for listening www.eduserv.org.uk twitter.com/dmje

and thanks to flickr people technology thanks to Hugh @ http://www.gapingvoid.com/ big finger mine fireworks mine web2 logos http://www.flickr.com/photos/ryyo/249804450/ crowd blur http://www.flickr.com/photos/victoriapeckham/164175205/ broadcast http://www.flickr.com/photos/beger/2336486182/ two way http://www.flickr.com/photos/z6p6tist6/500048151/ social screen-grab from http://antisocial.demozoo.org/demo.html network cables http://www.flickr.com/photos/tigion/783970024/ post-its http://www.flickr.com/photos/pulguita/2868952310/ superhuman http://www.flickr.com/photos/esparta/482348262/ no internet http://www.flickr.com/photos/marcelograciolli/2807100863/ sheep hype http://www.flickr.com/photos/valentinap/406220705/ cash http://www.flickr.com/photos/thomashawk/211399263/ many questions http://www.flickr.com/photos/orinrobertjohn/3040007953/ Skype http://www.flickr.com/photos/malthe/125252690/ intelligence http://www.flickr.com/photos/ext504/732683765/ network http://www.flickr.com/photos/dr/2048034334/ no parking http://www.flickr.com/photos/webel/2422760305/ homeless man http://www.flickr.com/photos/alvarez/408380960/ evolution http://stonetable.org question http://www.flickr.com/photos/drachmann/327122302 simple http://www.flickr.com/photos/louganmanzke/2722701187 fog http://www.flickr.com/photos/emdot/73257387/ e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652 duck mine rollercoaster http://www.flickr.com/photos/kapten/457425729/ easy http://www.flickr.com/photos/simonbooth/136976048/ great ideas thanks to Hugh @ http://www.gapingvoid.com/ not an exit http://www.flickr.com/photos/cheesebikini/907729966/

http://electronicmuseum.org.uk	38
http://esp.sp.edu.sg	24
http://www.slideshare.net	5
http://odinillo.blogspot.com	2
http://www.netvibes.com	2
http://variousbits.net	2
http://209.85.229.132	1
http://inform.eduserv.org.uk	1
http://www.imerapower.com	1
http://seb2point0.com	1
https://esp.sp.edu.sg	1

What does Web2 do for us?

by Mike Ellis

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