0
what does web2 actually DO for us?
I am Mike Ellis

I have spent about ten years on the web

I am a generalist, strategist, social(web)ist

I work for a not ...
the standard “web 2.0 reminder slides”
creative
                         commons
                                               user
                            ...
the
social
 web
the
social
 web
broadcast: “we tell you”




 us                        them
interactive: “tell us what you think”




        us                              them
social: “tell each other what you think”




                                           his mate    and him
              ...
social technology :

“ tools that enable people to create,
share and connect with each other”




                        ...
we're quite good at social technology...




                   zine                              blog
        radio show ...
i.e. the web isn’t necessary,
but it makes some things easier




 publish

                                  distribute

...
maslow says...




                                              self
                                          actualisat...
maslow says...
                               creativity

                      self
                  actualisation
  con...
sharing and community is what we do
...and that’s what “web2.0” does, too
“      why are companies adopting 2.0 technology?

                   1. business efficiency improvement: 74%
            ...
“     when belts tighten, businesses don't
           have the option to do less, they just
           need to pay less. S...
but what about hype?
“     enterprise spending on Web 2.0
          technologies will surge over the next
          five years to reach $4.6 bi...
gartner says...
gartner says...




                  “the enterprise”

                                     everyone else >
so what does it actually do for us...?
a more human tone of voice
competitive, authentic intelligence
“network effects”
challenge to authority
challenge to brand
examples?




http://stonetable.org
blogging




http://www.englishcut.com
user feedback




http://getsatisfaction.com/bbc
ideas




http://www.kindlingapp.com
collaboration




http://www.ideastorm.com
how to do it?


                1. Think relationships, not technology




                              http://www.slides...
2. start small with something that excites you
3. Use internal projects to build competency
4. respect your users
5. fix things for individuals first
“   ...a more natural strategy is to build a
    system that has enough
    value without network effects, at least
    to...
“don’t fight the internet”




http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html
the takeaway?
thanks for listening


 www.eduserv.org.uk

  twitter.com/dmje
and thanks to flickr people
 technology       thanks to Hugh @ http://www.gapingvoid.com/
 big finger       mine
 firework...
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What does Web2 do for us?

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This presentation looks at "web2" in the context of human experience, suggesting that the social web as extension of "real life" means that it transcends the marketing-biased, "numbered web" hype that has typically surrounded it.

The slides focus particularly on the use of "social web" tools in the enterprise.

I will present these slides at Online Information 4th December 2008. See http://www.online-information.co.uk/online08/seminar_description_ims.html?presentation_id=442 for more information

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Transcript of "What does Web2 do for us?"

  1. 1. what does web2 actually DO for us?
  2. 2. I am Mike Ellis I have spent about ten years on the web I am a generalist, strategist, social(web)ist I work for a not for profit IT company called Eduserv
  3. 3. the standard “web 2.0 reminder slides”
  4. 4. creative commons user generated rich “non web-like” environment content web 2.0 is.. viral marketing mashups and permission based activity radical collaboration de-centralisation
  5. 5. the social web
  6. 6. the social web
  7. 7. broadcast: “we tell you” us them
  8. 8. interactive: “tell us what you think” us them
  9. 9. social: “tell each other what you think” his mate and him and them us them and her her
  10. 10. social technology : “ tools that enable people to create, share and connect with each other” http://www.slideshare.net/ninaksimon
  11. 11. we're quite good at social technology... zine blog radio show podcast group project wiki word of mouth digg address book social network http://www.slideshare.net/ninaksimon
  12. 12. i.e. the web isn’t necessary, but it makes some things easier publish distribute track access http://www.slideshare.net/ninaksimon
  13. 13. maslow says... self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  14. 14. maslow says... creativity self actualisation confidence community esteem respect love / belonging intimacy safety friendship physiological
  15. 15. sharing and community is what we do
  16. 16. ...and that’s what “web2.0” does, too
  17. 17. “ why are companies adopting 2.0 technology? 1. business efficiency improvement: 74% 2. competitive pressure to do so: 64% 3. specific problem solution: 53% 4. partner recommendation: 53% 5. employee request: 45% 6. bundled services: 25% [Forrester] ” http://www.rtodd.com/collaborage/2007/11/pg_web_20_success_story.html
  18. 18. “ when belts tighten, businesses don't have the option to do less, they just need to pay less. So called Enterprise 2.0 software has been trying to streamline and modernize aging approaches to collaborative software ” http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=625
  19. 19. but what about hype?
  20. 20. “ enterprise spending on Web 2.0 technologies will surge over the next five years to reach $4.6 billion globally, ” predicts Forrester Research. http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=618
  21. 21. gartner says...
  22. 22. gartner says... “the enterprise” everyone else >
  23. 23. so what does it actually do for us...?
  24. 24. a more human tone of voice
  25. 25. competitive, authentic intelligence
  26. 26. “network effects”
  27. 27. challenge to authority
  28. 28. challenge to brand
  29. 29. examples? http://stonetable.org
  30. 30. blogging http://www.englishcut.com
  31. 31. user feedback http://getsatisfaction.com/bbc
  32. 32. ideas http://www.kindlingapp.com
  33. 33. collaboration http://www.ideastorm.com
  34. 34. how to do it? 1. Think relationships, not technology http://www.slideshare.net/ninaksimon
  35. 35. 2. start small with something that excites you
  36. 36. 3. Use internal projects to build competency
  37. 37. 4. respect your users
  38. 38. 5. fix things for individuals first
  39. 39. “ ...a more natural strategy is to build a system that has enough value without network effects, at least to early adopters. Then, as the number of users increases, the system becomes even more valuable and is able to attract a wider user base. Joshua Schachter has explained that he built Del.icio.us along these lines - he built an online system where he could keep bookmarks for himself, such that even if no other user joined, it would still be valuable to him. ” http://en.wikipedia.org/wiki/Network_effect
  40. 40. “don’t fight the internet” http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html
  41. 41. the takeaway?
  42. 42. thanks for listening www.eduserv.org.uk twitter.com/dmje
  43. 43. and thanks to flickr people technology thanks to Hugh @ http://www.gapingvoid.com/ big finger mine fireworks mine web2 logos http://www.flickr.com/photos/ryyo/249804450/ crowd blur http://www.flickr.com/photos/victoriapeckham/164175205/ broadcast http://www.flickr.com/photos/beger/2336486182/ two way http://www.flickr.com/photos/z6p6tist6/500048151/ social screen-grab from http://antisocial.demozoo.org/demo.html network cables http://www.flickr.com/photos/tigion/783970024/ post-its http://www.flickr.com/photos/pulguita/2868952310/ superhuman http://www.flickr.com/photos/esparta/482348262/ no internet http://www.flickr.com/photos/marcelograciolli/2807100863/ sheep hype http://www.flickr.com/photos/valentinap/406220705/ cash http://www.flickr.com/photos/thomashawk/211399263/ many questions http://www.flickr.com/photos/orinrobertjohn/3040007953/ Skype http://www.flickr.com/photos/malthe/125252690/ intelligence http://www.flickr.com/photos/ext504/732683765/ network http://www.flickr.com/photos/dr/2048034334/ no parking http://www.flickr.com/photos/webel/2422760305/ homeless man http://www.flickr.com/photos/alvarez/408380960/ evolution http://stonetable.org question http://www.flickr.com/photos/drachmann/327122302 simple http://www.flickr.com/photos/louganmanzke/2722701187 fog http://www.flickr.com/photos/emdot/73257387/ e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652 duck mine rollercoaster http://www.flickr.com/photos/kapten/457425729/ easy http://www.flickr.com/photos/simonbooth/136976048/ great ideas thanks to Hugh @ http://www.gapingvoid.com/ not an exit http://www.flickr.com/photos/cheesebikini/907729966/
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