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Mw2008 Blog Workshop Case Study Ellis

Mw2008 Blog Workshop Case Study Ellis



Slides for the institutional blogging workshop we did at Museums and the Web 2008

Slides for the institutional blogging workshop we did at Museums and the Web 2008



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    Mw2008 Blog Workshop Case Study Ellis Mw2008 Blog Workshop Case Study Ellis Presentation Transcript

    • Case Study 2: The “Electronic Museum” blog
      • Originally came up with a “bigger” idea: a space for museum technologists to share ideas and techniques
      • Did about 2 years development in my own time
      • “ Launched” during MWeb 2005
      • Realised very quickly that actually I needed a team of 5 to do what I wanted to do
      • Site stagnated very quickly and was much too complex, technically
      • In truth, I liked the domain www.electronicmuseum.org.uk and so wanted to persist!
    • but...
      • I learnt two important lessons:
      • 1. Be simple
      • 2. Be simple.
    • the next iteration
      • I decided to simplify(!) and turn the site into a blog
      • Having played with the “big three” blogging engines (Blogger, TypePad, Wordpress), I finally settled on WP
      • Everyone is different but in my experience:
        • Blogger: too basic
        • TypePad: too techy
        • Wordpress: just right 
      • I sometimes use Windows Live Writer, too
      • Like Brian, I use hosted version too but have recently re-pointed my domain for $10 a year
    • getting started
      • I’m a serial domain/ideas/launching person
      • So much of what I’ve done before has just sat there
      • This won’t be news, but getting traffic is hard...!
      • ...although blogging helps enormously...
      • ...and WordPress gives you intelligence about traffic, sources, trackbacks etc
      • once you start linking to people, they notice and link back. Before you know it, you’ve got traffic!
    • “ launch”
      • I used last years MWeb conference as a focus for my first few posts
      • This gave me a natural starting point
      • I linked to Brian and he linked to me
      • On the first day (18 th April 2007), I got 11 views 
      • 19 th April 2007: 24 views!
    • remit
      • Less strategic direction than UKWebFocus. My “remit” or mission statement is, simply: “ a bunch of thoughts on museums and the web”
      • Over time, I honed this and now blog about “museums, the social web, innovation”
      • I follow tech trends and innovation. The tendency is for my posts to be about cultural institutions, but not exclusively
      • I always look for my writing to be light , opinionated , and hopefully fun too
    • community
      • I allow comments from “previously approved authors”
      • I’ve had more comment spam than page views...
      • ...but Akismet is very good at filtering these
      • RSS obviously drives traffic
      • ..as do blogrolls, Twitter, Facebook, commenting on other blogs
    • measuring
      • Because my blog is hosted, I don’t have GA installed
      • ...which makes me sad...
      • ...but in reality I get what I need from the WP stats:
        • page views
        • referrer (vital!)
        • search engine terms
      • I don’t spend time on Technorati or worrying too much about traffic...
      • ...but it’s lovely when you see a spike
      • to date around 20,000 page views
    • I learnt this...
      • Writing is a skill that needs practice
      • ..but it’s enormously fun, and satisfying
      • You quickly develop your own style and TOV
      • I like reading blogs with opinion...
      • ...so I try to be opinionated. (which fits me well!)
      • Choose your own tools – it really makes a difference
      • Use FeedBurner. I don’t, and regret it 
      • If you use a default theme, fiddle with it
    • thanks
      • any questions...?