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Mw2008 Blog Workshop Case Study Ellis
 

Mw2008 Blog Workshop Case Study Ellis

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Slides for the institutional blogging workshop we did at Museums and the Web 2008

Slides for the institutional blogging workshop we did at Museums and the Web 2008

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    Mw2008 Blog Workshop Case Study Ellis Mw2008 Blog Workshop Case Study Ellis Presentation Transcript

    • Case Study 2: The “Electronic Museum” blog
      • Originally came up with a “bigger” idea: a space for museum technologists to share ideas and techniques
      • Did about 2 years development in my own time
      • “ Launched” during MWeb 2005
      • Realised very quickly that actually I needed a team of 5 to do what I wanted to do
      • Site stagnated very quickly and was much too complex, technically
      • In truth, I liked the domain www.electronicmuseum.org.uk and so wanted to persist!
    • but...
      • I learnt two important lessons:
      • 1. Be simple
      • 2. Be simple.
    • the next iteration
      • I decided to simplify(!) and turn the site into a blog
      • Having played with the “big three” blogging engines (Blogger, TypePad, Wordpress), I finally settled on WP
      • Everyone is different but in my experience:
        • Blogger: too basic
        • TypePad: too techy
        • Wordpress: just right 
      • I sometimes use Windows Live Writer, too
      • Like Brian, I use hosted version too but have recently re-pointed my domain for $10 a year
    • getting started
      • I’m a serial domain/ideas/launching person
      • So much of what I’ve done before has just sat there
      • This won’t be news, but getting traffic is hard...!
      • ...although blogging helps enormously...
      • ...and WordPress gives you intelligence about traffic, sources, trackbacks etc
      • once you start linking to people, they notice and link back. Before you know it, you’ve got traffic!
    • “ launch”
      • I used last years MWeb conference as a focus for my first few posts
      • This gave me a natural starting point
      • I linked to Brian and he linked to me
      • On the first day (18 th April 2007), I got 11 views 
      • 19 th April 2007: 24 views!
    • remit
      • Less strategic direction than UKWebFocus. My “remit” or mission statement is, simply: “ a bunch of thoughts on museums and the web”
      • Over time, I honed this and now blog about “museums, the social web, innovation”
      • I follow tech trends and innovation. The tendency is for my posts to be about cultural institutions, but not exclusively
      • I always look for my writing to be light , opinionated , and hopefully fun too
    • community
      • I allow comments from “previously approved authors”
      • I’ve had more comment spam than page views...
      • ...but Akismet is very good at filtering these
      • RSS obviously drives traffic
      • ..as do blogrolls, Twitter, Facebook, commenting on other blogs
    • measuring
      • Because my blog is hosted, I don’t have GA installed
      • ...which makes me sad...
      • ...but in reality I get what I need from the WP stats:
        • page views
        • referrer (vital!)
        • search engine terms
      • I don’t spend time on Technorati or worrying too much about traffic...
      • ...but it’s lovely when you see a spike
      • to date around 20,000 page views
    •  
    • I learnt this...
      • Writing is a skill that needs practice
      • ..but it’s enormously fun, and satisfying
      • You quickly develop your own style and TOV
      • I like reading blogs with opinion...
      • ...so I try to be opinionated. (which fits me well!)
      • Choose your own tools – it really makes a difference
      • Use FeedBurner. I don’t, and regret it 
      • If you use a default theme, fiddle with it
    • thanks
      • any questions...?