and once, we even used
to say things like: “don’t link to that external site – we’ll lose a visitor” but we don't do that any more...right...?
we're only just starting to
understand that our users are talented and fickle. they get what they want from whoever will provide it. they want more stuff via more channels
this means users find stuff
through means other than those we provide, they drop into the depths of our sites rather than via the homepage and they use our material in ways we’d never even begin to imagine
in this brave new online
world, we’ve had to re-appraise everything else. now might be the time to re-appraise what we understand by “value”.
Paulo Coelho, author of The
Alchemist “ In 2001, I sold 10,000 hard copies. And everyone was puzzled. We came from zero, from 1000, to 10,000. And then the next year we were over 100,000. [...] I thought that this is fantastic. You give to the reader the possibility of reading your books and choosing whether to buy it or not. [...] So, I went to BitTorrent and I got all my pirate editions… And I created a site called The Pirate Coelho. ” http://torrentfreak.com/alchemist-author-pirates-own-books-080124/
1. we truly is is
better than me 2. development of additional channels (mobile, facebook, text only, kiosk, screen- reader) is made easy, almost trivial. 3. it isn't hard, or expensive 4. investing in this even at an early stage (< web2.0!) means you can always get at your stuff