don’t think websites: think data
[ the surprising conclusions of someone
who prefers content to technology ]




         ...
actually, the
  real title is this:
                          >

ten reasons why you should pay attention to the geeks
  b...
(you wouldn’t have come along if I’d said that before)
first, the geek snigger test
hardcore geek




http://xkcd.com/327/
amateur geek




http://www.neologies.net/2007/03/html-tattoo.html
(awake?)




http://boingboing.net/2006/11/02/hilarious-piechartvi.html
what will you come away from this talk with?
I want to:

1. Convince you that good content is
content that has been set free

2. Demonstrate 10 reasons why
machine-rea...
...simple, really.
consider the value of locked-in content
http://www.ucas.com/instit/i/h60.html

locked in = single purpose
single purpose = waste
http://www.jisc.ac.uk/events.aspx...
why are we here?


“..[to decide] the next steps
that need to be taken to
ensure the sustained
integration of digitised
co...
Catherine Grout, jdcc09:


       “content needs to
       be made available
       quickly, easily, and
       in a way t...
and the answer is...?
microformats
API            RDF
                                     OpenSearch
 RSS
              actually, it’s these: m...
(i.e. stuff that a computer can
get at when it comes to your site)
“machine readable” is a bit of a mouthful, so how about..




   MRD:
   “machine readable data”
purists might argue with this
but we're going to ignore them
browsers (therefore people) read html


       <tr>
       <td colspan="2">
            <div class="mxb">
            <h1>...
non-browsers read non-html



       <rss version="2.0">
           <channel>
           <title> John Simpson: Secret
    ...
microformats
API           RDF
                              OpenSearch
 RSS
              these things are the non-html b...
geeks are signed up to MRD
the importance of this isn’t immediately clear
and certainly hasn’t been well communicated
now is the time to convince the non-geeks
that they should invest* in these approaches




* attention, not necessarily mo...
ten reasons to stop thinking websites

            ...and start thinking data
1: content is still king, and always will be
MRD is a content concern, not a technical one
2: re-use is not just good, it's essential
3: life is easier when you (everyone) can get at your data




                            "wouldn't it
                  ...
archive?
...?


run a report?


            make it pretty?
 re-purpose?            make it more searchable?

           h...
4: content development is cheaper
launchball




www.sciencemuseum.org.uk/launchball
5: things get more visual
http://visibletweets.com/
seattle public library: http://bit.ly/Bmc8N
6: taking content to users, not users to content
your content on other sites
7: it doesn’t have to be very hard
8: you can't hide your content
http://developer.yahoo.com/yql




http://hoard.it
Thanks to Tony Hirst: http://bit.ly/8zwEn
9: we really is bigger and better than me
positive externality



“
next up are the Network Effects.

here’s a classic example: the more
people who own telephones, ...
10: traffic
but how?




           48
if you love it, set it free
(you lost control anyway)
don’t ever stop thinking users
microformats
API           RDF
                        OpenSearch
 RSS
                              start small


       ...
always think: “what if...?”




                              52
never, ever procure technology again
without asking: “where is the [API]?”...
the takeaway thought


At some point in the future, you’ll
want to do “something else” with
your content. Right now, you h...
thanks for listening




                       mike.ellis@eduserv.org.uk

                          twitter.com/m1ke_elli...
thanks to these people, too




                   abstract            http://www.flickr.com/photos/toxi/292509986/
      ...
launchball www.sciencemuseum.org.uk/launchball
launchball www.sciencemuseum.org.uk/launchball
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launchball www.sciencemuseum.org.uk/launchball Don't Think Websites, think data

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