Don't Think Websites, think data

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  • + guestf9766f Adam Retter 3 months ago
    Excellent and very clear slide-show on the topic of MRD. Will be taking a look at your related blog entry also...
  • + paron paron 3 months ago
    Wish I could have heard the talk!
  • + zakm Zak Mensah 3 months ago
    I also really enjoyed this talk. We have been saying about making all of our content available in ways that others can use and have begun this. So its great to be able to point to your work and be one of the telephones without masking tape!
    your point in the comments about evidence of ROI is crucial too, and that applies to other services like my use of SlideShare and Twitter etc.

    *Also loved the iceberg slide - users dont care what lies beneath.

    Cheers
  • + dmje Mike Ellis 3 months ago
    Thanks Scott - your positive comment is appreciated. I think a lot of the knowledge is starting to build - evidence on ROI, information on what works and what doesn’t. It just needs a channeling process to ensure that as many relevant people as possible get to share that information. I did a blog post to hang off these slides over at http://electronicmuseum.org.uk/2009/07/13/pushing-mrd-out-from-under-the-geek-rock/
  • + sleslie Scott Leslie 3 months ago
    Great talk, and fantastic images. The trick, it would seem, is figuring out what the bare minimum conditions for re-use/re-mix are. What do we need to insist on at the outset, even when we don’t yet know all the ways in which the data is to be reused, but that aren’t such ridiculously high barriers that they needlessly burden early-stage projects. insisting on asking 'where is the api?' when procuring new apps/services is a good one. So is clean XHTML. It will differ for different projects, but I wonder if there are already some simple heuristics to point people at who are starting new projects? In any case, great talk, the non-geeks need to understand this.
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Don't Think Websites, think data - Presentation Transcript

  1. don’t think websites: think data [ the surprising conclusions of someone who prefers content to technology ] www.slideshare.net/dmje
  2. actually, the real title is this: > ten reasons why you should pay attention to the geeks because actually they have something quite important to say which us non-geeky people should be listening to
  3. (you wouldn’t have come along if I’d said that before)
  4. first, the geek snigger test
  5. hardcore geek http://xkcd.com/327/
  6. amateur geek http://www.neologies.net/2007/03/html-tattoo.html
  7. (awake?) http://boingboing.net/2006/11/02/hilarious-piechartvi.html
  8. what will you come away from this talk with?
  9. I want to: 1. Convince you that good content is content that has been set free 2. Demonstrate 10 reasons why machine-readableness is a good thing 3. Give you 5 ideas about how do “do it” 4. Not be technical* * depending on the outcome of the geek snigger test
  10. ...simple, really.
  11. consider the value of locked-in content
  12. http://www.ucas.com/instit/i/h60.html locked in = single purpose single purpose = waste http://www.jisc.ac.uk/events.aspx http://unicorn.lib.ic.ac.uk/uhtbin/opac/webcentral http://www.thecompleteuniversityguide.co.uk/single.htm?ipg=8727
  13. why are we here? “..[to decide] the next steps that need to be taken to ensure the sustained integration of digitised content into research and education ”
  14. Catherine Grout, jdcc09: “content needs to be made available quickly, easily, and in a way that suits individual needs”
  15. and the answer is...?
  16. microformats API RDF OpenSearch RSS actually, it’s these: machine-readability RDFa REST JSON iCal
  17. (i.e. stuff that a computer can get at when it comes to your site)
  18. “machine readable” is a bit of a mouthful, so how about.. MRD: “machine readable data”
  19. purists might argue with this but we're going to ignore them
  20. browsers (therefore people) read html <tr> <td colspan="2"> <div class="mxb"> <h1>John Simpson: Secret voices of the new Iran</h1> <p>John Simpson reporting from Tehran before his visa ran out on Sunday... </div> </td> </tr>
  21. non-browsers read non-html <rss version="2.0"> <channel> <title> John Simpson: Secret voices of the new Iran </title> <link>http://bbc.co.uk/.../</link> <description> John Simpson reporting from Tehran before his visa ran out on Sunday...
  22. microformats API RDF OpenSearch RSS these things are the non-html bit RDFa REST JSON iCal
  23. geeks are signed up to MRD
  24. the importance of this isn’t immediately clear and certainly hasn’t been well communicated
  25. now is the time to convince the non-geeks that they should invest* in these approaches * attention, not necessarily money
  26. ten reasons to stop thinking websites ...and start thinking data
  27. 1: content is still king, and always will be
  28. MRD is a content concern, not a technical one
  29. 2: re-use is not just good, it's essential
  30. 3: life is easier when you (everyone) can get at your data "wouldn't it be great if..."
  31. archive? ...? run a report? make it pretty? re-purpose? make it more searchable? have a mobile version? run a kiosk? build a widget?
  32. 4: content development is cheaper
  33. launchball www.sciencemuseum.org.uk/launchball
  34. 5: things get more visual
  35. http://visibletweets.com/
  36. seattle public library: http://bit.ly/Bmc8N
  37. 6: taking content to users, not users to content
  38. your content on other sites
  39. 7: it doesn’t have to be very hard
  40. 8: you can't hide your content
  41. http://developer.yahoo.com/yql http://hoard.it
  42. Thanks to Tony Hirst: http://bit.ly/8zwEn
  43. 9: we really is bigger and better than me
  44. positive externality “ next up are the Network Effects. here’s a classic example: the more people who own telephones, the more useful they become. There is a *positive externality* - a user doesn’t intend for their phone to create value for others, but it does ” 46
  45. 10: traffic
  46. but how? 48
  47. if you love it, set it free (you lost control anyway)
  48. don’t ever stop thinking users
  49. microformats API RDF OpenSearch RSS start small RDFa REST JSON iCal
  50. always think: “what if...?” 52
  51. never, ever procure technology again without asking: “where is the [API]?”...
  52. the takeaway thought At some point in the future, you’ll want to do “something else” with your content. Right now, you have no idea whatsoever what that thing is. These techniques allow you to make a worthwhile investment in a future no-one can know.
  53. thanks for listening mike.ellis@eduserv.org.uk twitter.com/m1ke_ellis electronicmuseum.org.uk www.slideshare.net/dmje
  54. thanks to these people, too abstract http://www.flickr.com/photos/toxi/292509986/ empty room http://www.flickr.com/photos/pinkmoose/2355080489/ answer http://www.flickr.com/photos/mrs_logic/3320303076/ components http://www.flickr.com/photos/storm-crypt/2078500698/ sea http://www.flickr.com/photos/ezioman/410307927/ destroy purists http://www.flickr.com/photos/apeology/2335392254/ print screen http://www.flickr.com/photos/p1r/1351558354/ bad communication http://www.flickr.com/photos/shelleygibb/3372412222/ pay attention http://www.flickr.com/photos/subliminal/511527000/ ten http://www.flickr.com/photos/spilt-milk/164145237/ content http://www.flickr.com/photos/p373/2537069802/ re-use http://www.flickr.com/photos/marcusq/3032678489/ just relax http://www.flickr.com/photos/victornuno/205239817/ cheap http://www.flickr.com/photos/project-404/142767581/ visual http://www.flickr.com/photos/danielaguilar/2967187605/ crowd http://www.flickr.com/photos/kalieye/3265551769/ simple http://www.flickr.com/photos/martynf65/3494532917/ hidden http://www.flickr.com/photos/tiggywinkle/54801422/ social network http://www.flickr.com/photos/gustavog/4557105/ traffic http://www.flickr.com/photos/djwudi/268382948/ free birds http://www.flickr.com/photos/frankloohuis/468320896/ freedom http://www.flickr.com/photos/josefgrunig/1732787905/ night fight http://www.flickr.com/photos/strocchi/295280599/

+ Mike EllisMike Ellis, 3 months ago

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