M health 2.1

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M health 2.1

  1. 1. 28 October 2010 Moscow School of Management SKOLKOVO 1 mHealth Irina Linnik Dmitry Yurchenko Sergey Pavlovskiy Alexander Khomenko Personal Emergency Response System
  2. 2. Do you know that?! 29.01.2015 Moscow School of Management SKOLKOVO 2 Could Live
  3. 3. Do you know that?! >18 mln Russian are over 65 years old 40% will fall this year Fall is #1 cause of death 29.01.2015 Moscow School of Management SKOLKOVO 3
  4. 4. Do you know that?! 29.01.2015 Moscow School of Management SKOLKOVO 4 1-st four hours are the most critical Immediate assistance reduces hospitalization by 26% death by 80%
  5. 5. 29.01.2015 Moscow School of Management SKOLKOVO 5 Keeping your family safe wherever you are
  6. 6. PERS - Personal Emergency Response System 29.01.2015 Moscow School of Management SKOLKOVO 6 Old family member WeYou Monthly payment “Selling the Guilt” SOS Check call Call Visit Call to neighbor Web-Camera Emergency call Nurses Care agreement fee per visit Call Visit, emergency call
  7. 7. Cash flows & Breakeven You We Gadget sale, 1 Unit $200 Monthly fee, 1 client $30 * 12 = $360 Maintain costs $8 * 12 = $96 Annual Revenue $560, per client Annual variable costs $280, per client Annual profit per client $280 Fixed costs $200k * 12 = $2400K / $280 ≈ 8500 clients
  8. 8. Market size estimation 29.01.2015 Moscow School of Management SKOLKOVO 8 680K potential clients $250 mln potential market size 0 10 20 30 40 50 60 70 2010 2025 Russia USA 0 500 1000 1500 2000 2010 2013 Quantity of Seniors over 65 yo, mln Annual revenue, $mln 3.75% Seniors 9.5% Seniors 3.75% Seniors
  9. 9. Is your car safe? 29.01.2015 Moscow School of Management SKOLKOVO 9 Key players Current users Value proposed What about your parents? >10 companies in 10 years 0.5M in Moscow 10% growth per year Distribution channels Auto dealers Insurance companies No NO, with >1M potentiality Price $0.5–3K unit price $30-100K monthly $0.1–3K unit price $20-50K monthly Doctors, Senior care comp, Insurance companies Alarm, GPS + call center Alarm, GPS + call center
  10. 10. Competitors or Partners? 29.01.2015 Moscow School of Management SKOLKOVO 10 Features Philips Car security REDKLEVER Auto Fall Detector ✔ from 03/2010 - ✔ Panic button ✔ ✔ ✔ Voice-to-Voice ✔ - ✔ Fix line/mobile Fixed ONLY Mobile ONLY Fixed & Mobile Geo-location - ✔ ✔ Additional services - - ✔ Installation required - - ✔ Battery duration 14-18 months > 2 years 1-2 days Quantity of Clients & Annual Revenue (#1) ≈750’000 & Est. ≈$370 mln >500’000 & >$700 mln 150’000 & $60 mln
  11. 11. 29.01.2015 11 Potential partners Infrastructure Sales ChannelsProduct Technological partner Skolkovo team
  12. 12. The Team 12/10/10 Moscow School of Management SKOLKOVO 12 Dmitry Yurchenko Sergey Pavlovskiy Irina Linnik Alexander Khomenko - Marketing professional - 6 years in banking retail - 5 years in Investment Banking - Co-founder of AdOffer Company - Finance professional - Serial entrepreneur: AdOffer, Mayka - Strategic management proff. - Start-ups experience Partner with Tech infrastructure, IP, CTO
  13. 13. Go-to-Market strategy 29.01.2015 Moscow School of Management SKOLKOVO 13 Jun 2011 Dec 2011 Dec 2012 Dec 2014 Partnering Product Packaging Certification $3M Invested $0.5 revenue 500 clients $1.2M Profit $7M revenue 10’000 clients First Sales (insurance co, doctors, direct) Moscow High segment Partnering with mobile operator St. Petersburg Mid segment $12.5M Profit $30M revenue 40’000 clients Expansion & Scaling Remote health monitoring Health Life-Style
  14. 14. Financial Estimations 29.01.2015 Moscow School of Management SKOLKOVO 14 -10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2011 2012 2013 2014 2015 Sales, units Revenue, $000 Net profit, $000
  15. 15. Call for action Now: Team, Initial product, Partners’ network Need: $3M of venture capital For: Marketing & Sales, Product Development 2015: $100M company value Exit: Sales to strategic investor (Phillips, …) / MBO 29.01.2015 Moscow School of Management SKOLKOVO 15
  16. 16. Customer segmentation 29.01.2015 Moscow School of Management SKOLKOVO 16 - Economizing - Optimizing - Buying the best120K 350K 100K 290K 30K 90K 65-70 Over 70 0.85–22–5>5 Relativessalary,$000permonth Senior’s age 37%30%9% Number of potential PERS users in Moscow
  17. 17. 29.01.2015 Moscow School of Management SKOLKOVO 17 Product packages Base Alarm System: - Panic button - Fall detector - Voice-to-Voice - 24/7 call-center Advanced functions: - GPS tracking - Vital signs sensors - Fire, gas sensors VIP services: - VIP emergency - Web camera - Smart phone app Gadgets are available We tested products and going to submit patent

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