Presented at OpenText Content World (November 2010) and UX Ottawa (March 2011).
Design principles are a tool that helps project teams establish a common language, make day to day decisions, and deliver a better, more consistent user experience. An added benefit of design principles is that the process of defining and agreeing on them helps a project team form a shared understanding of the design goals for a
product. This presentation discusses how to create design principles that stick and how to use them to speed up decision making and drive user