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Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design
 

Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design

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Slides from a paper presented by Dana Mitroff Silvers, Molly Wilson, and Maryanna Rogers at Museums and the Web 2013. Read the full paper at http://mw2013.museumsandtheweb.com/paper/design-thinking/

Slides from a paper presented by Dana Mitroff Silvers, Molly Wilson, and Maryanna Rogers at Museums and the Web 2013. Read the full paper at http://mw2013.museumsandtheweb.com/paper/design-thinking/

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Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design Presentation Transcript

  • Design Thinking for Visitor EngagementTackling One Museum’s Big Challengethrough Human-centered DesignMuseums and the Web 2013www.designthinkingformuseums.netDana Mitroff Silvers, Molly Clare Wilson, Maryanna Rogers1
  • Who we are@dmitroff@maryannarogers@mollyclare2
  • Todays presentationSFMOMAs big challengeBringing in design thinkingHow you can use these methods3
  • SFMOMA’s big challengeSnøhetta, SFMOMA Expansion Aerial View Southeast; rendering: courtesy Snøhetta and MIR4
  • Photo by anotoniufurnohttp://www.flickr.com/photos/antoniofurno/1031022163/The usual approach5
  • Photo by Duke Energyhttp://www.flickr.com/photos/dukeenergy/4755090944/The usual approach6
  • A design thinking approachPhoto by the d.schoolhttp://www.flickr.com/photos/cba-dschool/7586567060/7
  • What is design thinking?8
  • The Stanford d.schoolPhoto by Instagram user Nick Law9
  • 10
  • 11
  • The Bootcamp challengeHow might we engagevisitors – without amuseum?12
  • 13
  • EmpathizeDefine PrototypeTestIdeate14
  • Talk to real people15
  • EmpathizeDefine PrototypeTestIdeate16
  • Analyze and synthesize17
  • Organize your observations18
  • User needs statementBurned-out professionalscount on SFMOMA for abreak and an oasis in themiddle of a busy day.19
  • EmpathizeDefine PrototypeTestIdeate20
  • Generate ideas, defer judgement21
  • Aim for potential, not perfection22
  • EmpathizeDefine PrototypeTestIdeate23
  • 24
  • 25
  • Make something to learn from26
  • 27
  • EmpathizeDefine PrototypeTestIdeate28
  • 29
  • You can do it, too30
  • get out on the museum floor!Get on the museum floor31
  • Define real user groups32
  • Be an ethnographer33
  • INSERT IMAGESsaturating space with images ofusersSaturate your space34
  • Test with real visitors35
  • Five strategiesGet on the museum floorDefine real user groupsBe an ethnographerSaturate your spaceTest with real visitors36
  • Rapid, iterative, optimistic37
  • Resources + Contactwww.designthinkingformuseums.netdana@dmitroff.commolly@dschool.stanford.edumaryanna@dschool.stanford.edu38