Your SlideShare is downloading. ×
Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design

6,009

Published on

Slides from a paper presented by Dana Mitroff Silvers, Molly Wilson, and Maryanna Rogers at Museums and the Web 2013. Read the full paper at http://mw2013.museumsandtheweb.com/paper/design-thinking/

Slides from a paper presented by Dana Mitroff Silvers, Molly Wilson, and Maryanna Rogers at Museums and the Web 2013. Read the full paper at http://mw2013.museumsandtheweb.com/paper/design-thinking/

Published in: Design, Education, Technology
0 Comments
23 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,009
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
75
Comments
0
Likes
23
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Design Thinking for Visitor EngagementTackling One Museum’s Big Challengethrough Human-centered DesignMuseums and the Web 2013www.designthinkingformuseums.netDana Mitroff Silvers, Molly Clare Wilson, Maryanna Rogers1
  • 2. Who we are@dmitroff@maryannarogers@mollyclare2
  • 3. Todays presentationSFMOMAs big challengeBringing in design thinkingHow you can use these methods3
  • 4. SFMOMA’s big challengeSnøhetta, SFMOMA Expansion Aerial View Southeast; rendering: courtesy Snøhetta and MIR4
  • 5. Photo by anotoniufurnohttp://www.flickr.com/photos/antoniofurno/1031022163/The usual approach5
  • 6. Photo by Duke Energyhttp://www.flickr.com/photos/dukeenergy/4755090944/The usual approach6
  • 7. A design thinking approachPhoto by the d.schoolhttp://www.flickr.com/photos/cba-dschool/7586567060/7
  • 8. What is design thinking?8
  • 9. The Stanford d.schoolPhoto by Instagram user Nick Law9
  • 10. 10
  • 11. 11
  • 12. The Bootcamp challengeHow might we engagevisitors – without amuseum?12
  • 13. 13
  • 14. EmpathizeDefine PrototypeTestIdeate14
  • 15. Talk to real people15
  • 16. EmpathizeDefine PrototypeTestIdeate16
  • 17. Analyze and synthesize17
  • 18. Organize your observations18
  • 19. User needs statementBurned-out professionalscount on SFMOMA for abreak and an oasis in themiddle of a busy day.19
  • 20. EmpathizeDefine PrototypeTestIdeate20
  • 21. Generate ideas, defer judgement21
  • 22. Aim for potential, not perfection22
  • 23. EmpathizeDefine PrototypeTestIdeate23
  • 24. 24
  • 25. 25
  • 26. Make something to learn from26
  • 27. 27
  • 28. EmpathizeDefine PrototypeTestIdeate28
  • 29. 29
  • 30. You can do it, too30
  • 31. get out on the museum floor!Get on the museum floor31
  • 32. Define real user groups32
  • 33. Be an ethnographer33
  • 34. INSERT IMAGESsaturating space with images ofusersSaturate your space34
  • 35. Test with real visitors35
  • 36. Five strategiesGet on the museum floorDefine real user groupsBe an ethnographerSaturate your spaceTest with real visitors36
  • 37. Rapid, iterative, optimistic37
  • 38. Resources + Contactwww.designthinkingformuseums.netdana@dmitroff.commolly@dschool.stanford.edumaryanna@dschool.stanford.edu38

×