Using Design Thinking to Delight Museum Visitors: MuseumNext 2014 workshop handout
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Using Design Thinking to Delight Museum Visitors: MuseumNext 2014 workshop handout

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Handout from pre-conference workshop at MuseumNext 2014 in Newcastle, UK.

Handout from pre-conference workshop at MuseumNext 2014 in Newcastle, UK.
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Using Design Thinking to Delight Museum Visitors: MuseumNext 2014 workshop handout Using Design Thinking to Delight Museum Visitors: MuseumNext 2014 workshop handout Presentation Transcript

  • Designing for Happiness: Using Design Thinking to Delight Visitors Dana Mitroff Silvers & Marco Mason MuseumNext, June 2014 Adapted by Dana Mitroff Silvers from the Stanford d.school’s“Gift Giving”worksheet. http://dschool.stanford.edu/dgift/ Workshop Handout
  • How might your* museum deliver delight to museum visitors? Switch roles & repeat interview Switch roles & repeat interview 6 min (2 sessions x 3 min each) Interview your partner (your “visitor”).1 2 6 min (2 sessions x 3 min each) your challenge: Interview your “visitor”again. Go deeper. Be human. Build rapport. Introduce yourself. “How are you today? Tell me about yourself and where you are from.” Seek stories. “Tell me about your most delightful experience ever in a museum” “Tell me about your worst experience ever in a museum.” Go deeper into one story. Talk about feelings & emotions. Ask why. “Tell me more about that time...” “What was delightful about...” “What was the worst part of...” “How did you feel when...” “Why?” Start with empathy. *Can be where you work now, or any museum you like.
  • Define the problem. Get a new partner (your “co-designer”). Unpack your interview using an empathy map. 3 SAY THINK 10 min (2 sessions x 5 min each) Visitor’s name: DO FEEL
  • Define the problem. 4 6 min on your ownDevelop a Point of View statement. I met User descriptions and attributes Interesting learnings or insights Surprisingly/interestingly, I discovered Verbs, not nouns! Needs, not solutions! My user needs to
  • Ideate With your co-designer, develop at least 3 “How might we” (HMW) statements based on your Point of View. 5a Now, brainstorm solutions to your HMW statements. 8 min (2 sessions x 4 min each) 5b 8 min (2 sessions x 4 min each) HMW... (increase the positive) HMW.. (minimize or remove the negative) HMW... HMW... HMW...
  • Ideate 6 With your co-designer, brainstorm around analogous locations. 8 min (2 sessions x 4 min each) What’s delightful about these places? What do they do well? How do they do it? What could you apply or incorporate into your solutions from step 6? Analogous Locations Restaurant Theme park Spa or resort Cruise ship Public park University campus Store Shopping district Hotel Pub or bar Sporting venue Festival or event Friend’s home What do they do differently than museums?
  • Ideate 4 min on your own Choose one idea you want to prototype for your visitor. Flesh it out into a product or a service. Sketch out your ideas below. 7 Be sure to consider: What is it? How does it work? How can you prototype it? What do you hope to learn from testing?
  • [not here] Make something your visitor can interact with! Consider the: Scene Roles Props + ? - ! What worked... What could be improved... Questions... Ideas... 8 9 15 min on your own 8 min (2 sessions x 4 min each) Build and test. Build your solution. Test your solution with your visitor.