Design Thinking in Museums
Dana Mitro" Silvers
May 2, 2014
Oakland Museum of California, OMCA-YOU Sta" Lecture Series

Ima...
Who I am
Background
Image	
  by	
  Vincent	
  Bloch	
  from	
  Wikimedia	
  Commons	
  
	
  
A story about Renee
People + stories behind the data
Image	
  by	
  The	
  Bees	
  on	
  Flickr	
  /	
  www.flickr.com/photos/thebees/498255804...
Image	
  from	
  flickr	
  by	
  the	
  Stanford	
  d.school	
  
What is design thinking?
How I got involved with this

What, exactly, is the design thinking
process?

Key take-aways + resources


Today’s talk
Images	
  copyright	
  Stanford	
  d.school	
  
d.school bootcamp
d.school and SFMOMA
Image	
  copyright	
  Stanford	
  d.school	
  
http://bit.ly/mwpaper
Creative confidence
Image	
  by	
  the	
  Stanford	
  d.school	
  
The process
Human-centered
Biased towards action
IterativePrototype-driven
Collaborative
All icons licensed from The Noun Project	

Mi...
Photo	
  by	
  Andrew	
  Delaney/	
  
Mindset and methodology“Design Doing”
Image	
  courtesy	
  Michael	
  Edson,	
  Smithsonian	
  InsOtuOon	
  
	
  
Get away from your desk
Listen
Image	
  courtesy	
  Michael	
  Edson,	
  Smithsonian	
  InsOtuOon	
  
	
  
Image	
  courtesy	
  Michael	
  Edson,	
  Smit...
Saturate your space with stories
Image	
  courtesy	
  Susan	
  Edwards,	
  J.	
  Paul	
  GeSy	
  Trust	
  
Organize and synthesize findings
Define the right problem
Image	
  by	
  Bobak	
  Ha’Eri	
  from	
  Wikimedia	
  Commons	
  	
  
Tools for problem definition
Empathy map
Empathy map
Empathy map
POV: Example 1
Specific user 
+
Surprising insight
+
User needs 

User needs statement
Generate ideas + defer judgment
Image	
  copyright	
  P.	
  M.	
  	
  Carlson	
  
go for quantity

build on the ideas of others

defer judgment

encourage wild ideas
Image	
  by	
  Xavi	
  Talleda	
  from...
“How might we” statements
Empathize

Explore

Validate

Inspire
Prototype: why?
Image	
  copyright	
  P.	
  M.	
  	
  Carlson	
  
Types of prototypes
Objects 
Wayfinding + signage
Image	
  courtesy	
  Michael	
  Edson,	
  Smithsonian	
  InsOtuOon	
  
	
  
Objects 
Exhibits
Image	
  courtesy	
  Michael	
  Edson,	
  Smithsonian	
  InsOtuOon	
  
	
  
Digital interfaces
Images	
  courtesy	
  Ahree	
  Lee,	
  J.	
  Paul	
  GeSy	
  Trust	
  
#mw2014proto	
  
Interactions + experiences
Image	
  courtesy	
  Michael	
  Edson,	
  Smithsonian	
  InsOtuOon	
  
	
  
Fast, scrappy, low-fidelity
Image	
  copyright	
  P.	
  M.	
  	
  Carlson	
  
Testing mindsets
Image	
  copyright	
  P.	
  M.	
  	
  Carlson	
  
Fail early, fail often
Fail early and often
Image	
  by	
  the	
  Stanford	
  d.school	
  
Image	
  by	
  the	
  Stanford	
  d.school	
  
Wrapping up
•  Get away from your desk
•  Spend less time talking, more time
doing + making
•  Question assumptions
•  Prototype + ite...
Blog: 
 
DesignThinkingforMuseums.net
Web: 
 
DesigningInsights.com 
Email:
 
dana@DesigningInsights.com
Twitter: 
@dmitro...
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014
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Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014

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Presentation to staff at the Oakland Museum of California as part of the "OMCA-YOU" staff lecture series, May 2, 2014.

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Transcript of "Design Thinking in Museums: Presentation to Oakland Museum of California Staff on May 2, 2014"

  1. 1. Design Thinking in Museums Dana Mitro" Silvers May 2, 2014 Oakland Museum of California, OMCA-YOU Sta" Lecture Series Image  copyright  P.  M.    Carlson  
  2. 2. Who I am
  3. 3. Background Image  by  Vincent  Bloch  from  Wikimedia  Commons    
  4. 4. A story about Renee
  5. 5. People + stories behind the data Image  by  The  Bees  on  Flickr  /  www.flickr.com/photos/thebees/4982558043  
  6. 6. Image  from  flickr  by  the  Stanford  d.school   What is design thinking?
  7. 7. How I got involved with this What, exactly, is the design thinking process? Key take-aways + resources Today’s talk
  8. 8. Images  copyright  Stanford  d.school   d.school bootcamp
  9. 9. d.school and SFMOMA Image  copyright  Stanford  d.school  
  10. 10. http://bit.ly/mwpaper
  11. 11. Creative confidence
  12. 12. Image  by  the  Stanford  d.school   The process
  13. 13. Human-centered Biased towards action IterativePrototype-driven Collaborative All icons licensed from The Noun Project Mindful of process
  14. 14. Photo  by  Andrew  Delaney/   Mindset and methodology“Design Doing”
  15. 15. Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon     Get away from your desk
  16. 16. Listen
  17. 17. Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon     Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon    Image  from  flickr  by  John  Kannenberg  /  www.flickr.com/photos/jkannenberg/2632871738/     Observe
  18. 18. Saturate your space with stories Image  courtesy  Susan  Edwards,  J.  Paul  GeSy  Trust  
  19. 19. Organize and synthesize findings
  20. 20. Define the right problem Image  by  Bobak  Ha’Eri  from  Wikimedia  Commons    
  21. 21. Tools for problem definition
  22. 22. Empathy map Empathy map
  23. 23. Empathy map
  24. 24. POV: Example 1 Specific user + Surprising insight + User needs User needs statement
  25. 25. Generate ideas + defer judgment Image  copyright  P.  M.    Carlson  
  26. 26. go for quantity build on the ideas of others defer judgment encourage wild ideas Image  by  Xavi  Talleda  from  Flickr  
  27. 27. “How might we” statements
  28. 28. Empathize Explore Validate Inspire Prototype: why? Image  copyright  P.  M.    Carlson  
  29. 29. Types of prototypes
  30. 30. Objects Wayfinding + signage Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon    
  31. 31. Objects Exhibits Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon    
  32. 32. Digital interfaces Images  courtesy  Ahree  Lee,  J.  Paul  GeSy  Trust  
  33. 33. #mw2014proto   Interactions + experiences Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon    
  34. 34. Fast, scrappy, low-fidelity Image  copyright  P.  M.    Carlson  
  35. 35. Testing mindsets Image  copyright  P.  M.    Carlson  
  36. 36. Fail early, fail often Fail early and often Image  by  the  Stanford  d.school  
  37. 37. Image  by  the  Stanford  d.school   Wrapping up
  38. 38. •  Get away from your desk •  Spend less time talking, more time doing + making •  Question assumptions •  Prototype + iterate early and cheap Key take-aways
  39. 39. Blog: DesignThinkingforMuseums.net Web: DesigningInsights.com Email: dana@DesigningInsights.com Twitter: @dmitro" Questions Image  courtesy  Michael  Edson,  Smithsonian  InsOtuOon    

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