Design Thinking for Museums:From Empathy to InnovationDana Mitroff Silvers and Tim Svenonius, SFMOMASusie Wise, PhD, Stanf...
Who we are     @dmitroff   @susiewise   @timsven
Schedule   9:00-9:15     Intros   9:15-11:00    Design challenge   11:00-11:10   Break   11:10-11:30   Design thinking at ...
About you    Your name    Where you work    Your job/role    Your favorite breakfast    food as a kid!
Goals for today   Have a hands-on   design thinking   experience   Apply to your work—   next week!   Have fun!
your design challenge   Redesign the“Morning Experience”
OK, go!Right now, on your own,come up with a way toimprove your morningexperience. Write it downon your blank sheet ofpape...
That was a problem-solving approach…
We’re going to try a design thinking approach
What is design thinking?  Human-centered  Prototype-driven  Radically  collaborative  Mindful of process
Instead of talking about it—let’s dig in!Find a partner…
your design challenge   Redesign the“Morning Experience”
You’re going to do this by interviewing your partner Your goal is to find out what morning is really like for him/ her. Yo...
Now dig a little deeper… Find out what’s really going on. You each have 3 additional minutes to interview your partner and...
Now you are going to take a few minutes to DEFINEa bit about your partner and his/her needs
Sample USER + NEED + INSIGHT statement    user    Sasha, a struggling/perfectionist first year    elementary school princi...
Give it a try. (Hint: Try more than one draft.) 6 minutes on your own
Gotta Warm Up for Ideation… Improv!
SKETCH 5-15 different ideas to redesign themorning experience for your partner 10 minutes on your own
SHARE your ideas 5 minutes x 2
Build quick + dirty prototypes 10 minutes on your own
TEST with your partner 5 minutes x 2
SHARE PROTOTYPES around the room
What was that like?
How did the design thinking process work for you?
Schedule   9:00-9:15     Intros   9:15-11:00    Design challenge   11:00-11:10   Break   11:10-11:30   Design thinking at ...
Key mindsets   Empathy   for real visitors   Collaborating   to work in new ways   Prototyping + iterating   over perfection
Design Thinking at SFMOMA
Empathy for real users
What we learned from empathy interviews      SFMOMA is about the physical space, a destination      Routine, comfort, fami...
Collaborating to work in new ways
The future   Snøhetta, SFMOMA Expansion Aerial View Southeast; image courtesy Snøhetta
Closed 2.5 years = lots of prototyping time!
Challenges    Making the time and space for design thinking    —and then DOING it    Lo-fi prototypes in a high-fidelity, ...
Desert island design thinking
Schedule   9:00-9:15     Intros   9:15-11:00    Design challenge   11:00-11:10   Break   11:10-11:30   Design thinking at ...
Bringing it home                                                                           [ ] 1st Iteration – 10 mins.   ...
Bringing it home     Work on your own          10 min     A share with partner B    5 min     B share with partner A    5 ...
Schedule   9:00-9:15     Intros   9:15-11:00    Design challenge   11:00-11:10   Break   11:10-11:30   Design thinking at ...
Reflection             I like…             I wish…
Resources + Contact  dschool.stanford.edu/use-our-methods/  dschool.stanford.edu/groups/designresources/  dmitroff@sfmoma....
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
Design Thinking for Museums: From Empathy to Innovation
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Design Thinking for Museums: From Empathy to Innovation

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Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation)

Design Thinking is a human-centered, prototype-driven process for innovation. In this half-day workshop, participants experienced firsthand the complete Design Thinking cycle through a hands-on, highly interactive session.

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  • Thank you, Marco, for participating in our workshop. I hope that you will share with your colleagues some of the design thinking mindsets, and that we will see you at future conferences!
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  • Thank you Dana, Susie, and Tim for the workshops: I really enjoyed it :-)
    As research (and phD) in Design Sciences I consider important and meaningful any effort to 'bring' - principles, methods, and processes - at the attention of the museum world in order to enhance the visitor experience through digital media. My research pays particular attention to this issue
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Transcript of "Design Thinking for Museums: From Empathy to Innovation"

  1. 1. Design Thinking for Museums:From Empathy to InnovationDana Mitroff Silvers and Tim Svenonius, SFMOMASusie Wise, PhD, Stanford d.schoolMuseum Computer Network | November 7, 2012
  2. 2. Who we are @dmitroff @susiewise @timsven
  3. 3. Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
  4. 4. About you Your name Where you work Your job/role Your favorite breakfast food as a kid!
  5. 5. Goals for today Have a hands-on design thinking experience Apply to your work— next week! Have fun!
  6. 6. your design challenge Redesign the“Morning Experience”
  7. 7. OK, go!Right now, on your own,come up with a way toimprove your morningexperience. Write it downon your blank sheet ofpaper.You’ve got 5 minutes.
  8. 8. That was a problem-solving approach…
  9. 9. We’re going to try a design thinking approach
  10. 10. What is design thinking? Human-centered Prototype-driven Radically collaborative Mindful of process
  11. 11. Instead of talking about it—let’s dig in!Find a partner…
  12. 12. your design challenge Redesign the“Morning Experience”
  13. 13. You’re going to do this by interviewing your partner Your goal is to find out what morning is really like for him/ her. You each have 5 minutes to interview your partner and make some notes. Get details! Some prompts: “What was the best…” “What was the worst… “Tell me the story of that…” 5 minutes x 2
  14. 14. Now dig a little deeper… Find out what’s really going on. You each have 3 additional minutes to interview your partner and take some more notes. Get more details! Some prompts: “Tell me more about that.” “Why?” “Why?” “Why?” “Why?” “Why?” 3 minutes x 2
  15. 15. Now you are going to take a few minutes to DEFINEa bit about your partner and his/her needs
  16. 16. Sample USER + NEED + INSIGHT statement user Sasha, a struggling/perfectionist first year elementary school principal need needs to balance her desire to get ahead of the day with her need for a moment of calm and nourishment insight because she has no time to plan and if her morning is scattered, the whole day can go down hill
  17. 17. Give it a try. (Hint: Try more than one draft.) 6 minutes on your own
  18. 18. Gotta Warm Up for Ideation… Improv!
  19. 19. SKETCH 5-15 different ideas to redesign themorning experience for your partner 10 minutes on your own
  20. 20. SHARE your ideas 5 minutes x 2
  21. 21. Build quick + dirty prototypes 10 minutes on your own
  22. 22. TEST with your partner 5 minutes x 2
  23. 23. SHARE PROTOTYPES around the room
  24. 24. What was that like?
  25. 25. How did the design thinking process work for you?
  26. 26. Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
  27. 27. Key mindsets Empathy for real visitors Collaborating to work in new ways Prototyping + iterating over perfection
  28. 28. Design Thinking at SFMOMA
  29. 29. Empathy for real users
  30. 30. What we learned from empathy interviews SFMOMA is about the physical space, a destination Routine, comfort, familiarity --> the artworks are “old friends” The space often stirs up spiritual/religious feelings SFMOMA validates one’s identity
  31. 31. Collaborating to work in new ways
  32. 32. The future Snøhetta, SFMOMA Expansion Aerial View Southeast; image courtesy Snøhetta
  33. 33. Closed 2.5 years = lots of prototyping time!
  34. 34. Challenges Making the time and space for design thinking —and then DOING it Lo-fi prototypes in a high-fidelity, design- obsessed culture Getting buy-in for the process We are insiders—why should they listen to us?
  35. 35. Desert island design thinking
  36. 36. Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
  37. 37. Bringing it home [ ] 1st Iteration – 10 mins. Bringing It Home: In your own workplace, how can you . . . [ ] 2nd Iteration – 7 mins. . . . employ empathy? . . . use collaboration? . . . use prototyping? . . . apply design thinking next week?
  38. 38. Bringing it home Work on your own 10 min A share with partner B 5 min B share with partner A 5 min Iterate 7 min Full-group conversation 15 min
  39. 39. Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
  40. 40. Reflection I like… I wish…
  41. 41. Resources + Contact dschool.stanford.edu/use-our-methods/ dschool.stanford.edu/groups/designresources/ dmitroff@sfmoma.org @dmitroff tsvenonius@sfmoma.org @TimSven susiebwise@gmail.com @susiewise

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