Design Thinking for Museums: From Empathy to Innovation
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Design Thinking for Museums: From Empathy to Innovation

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Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation) ...

Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation)

Design Thinking is a human-centered, prototype-driven process for innovation. In this half-day workshop, participants experienced firsthand the complete Design Thinking cycle through a hands-on, highly interactive session.

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  • Thank you, Marco, for participating in our workshop. I hope that you will share with your colleagues some of the design thinking mindsets, and that we will see you at future conferences!
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  • Thank you Dana, Susie, and Tim for the workshops: I really enjoyed it :-)
    As research (and phD) in Design Sciences I consider important and meaningful any effort to 'bring' - principles, methods, and processes - at the attention of the museum world in order to enhance the visitor experience through digital media. My research pays particular attention to this issue
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    Design Thinking for Museums: From Empathy to Innovation Design Thinking for Museums: From Empathy to Innovation Presentation Transcript

    • Design Thinking for Museums:From Empathy to InnovationDana Mitroff Silvers and Tim Svenonius, SFMOMASusie Wise, PhD, Stanford d.schoolMuseum Computer Network | November 7, 2012
    • Who we are @dmitroff @susiewise @timsven
    • Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
    • About you Your name Where you work Your job/role Your favorite breakfast food as a kid!
    • Goals for today Have a hands-on design thinking experience Apply to your work— next week! Have fun!
    • your design challenge Redesign the“Morning Experience”
    • OK, go!Right now, on your own,come up with a way toimprove your morningexperience. Write it downon your blank sheet ofpaper.You’ve got 5 minutes.
    • That was a problem-solving approach…
    • We’re going to try a design thinking approach
    • What is design thinking? Human-centered Prototype-driven Radically collaborative Mindful of process
    • Instead of talking about it—let’s dig in!Find a partner…
    • your design challenge Redesign the“Morning Experience”
    • You’re going to do this by interviewing your partner Your goal is to find out what morning is really like for him/ her. You each have 5 minutes to interview your partner and make some notes. Get details! Some prompts: “What was the best…” “What was the worst… “Tell me the story of that…” 5 minutes x 2
    • Now dig a little deeper… Find out what’s really going on. You each have 3 additional minutes to interview your partner and take some more notes. Get more details! Some prompts: “Tell me more about that.” “Why?” “Why?” “Why?” “Why?” “Why?” 3 minutes x 2
    • Now you are going to take a few minutes to DEFINEa bit about your partner and his/her needs
    • Sample USER + NEED + INSIGHT statement user Sasha, a struggling/perfectionist first year elementary school principal need needs to balance her desire to get ahead of the day with her need for a moment of calm and nourishment insight because she has no time to plan and if her morning is scattered, the whole day can go down hill
    • Give it a try. (Hint: Try more than one draft.) 6 minutes on your own
    • Gotta Warm Up for Ideation… Improv!
    • SKETCH 5-15 different ideas to redesign themorning experience for your partner 10 minutes on your own
    • SHARE your ideas 5 minutes x 2
    • Build quick + dirty prototypes 10 minutes on your own
    • TEST with your partner 5 minutes x 2
    • SHARE PROTOTYPES around the room
    • What was that like?
    • How did the design thinking process work for you?
    • Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
    • Key mindsets Empathy for real visitors Collaborating to work in new ways Prototyping + iterating over perfection
    • Design Thinking at SFMOMA
    • Empathy for real users
    • What we learned from empathy interviews SFMOMA is about the physical space, a destination Routine, comfort, familiarity --> the artworks are “old friends” The space often stirs up spiritual/religious feelings SFMOMA validates one’s identity
    • Collaborating to work in new ways
    • The future Snøhetta, SFMOMA Expansion Aerial View Southeast; image courtesy Snøhetta
    • Closed 2.5 years = lots of prototyping time!
    • Challenges Making the time and space for design thinking —and then DOING it Lo-fi prototypes in a high-fidelity, design- obsessed culture Getting buy-in for the process We are insiders—why should they listen to us?
    • Desert island design thinking
    • Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
    • Bringing it home [ ] 1st Iteration – 10 mins. Bringing It Home: In your own workplace, how can you . . . [ ] 2nd Iteration – 7 mins. . . . employ empathy? . . . use collaboration? . . . use prototyping? . . . apply design thinking next week?
    • Bringing it home Work on your own 10 min A share with partner B 5 min B share with partner A 5 min Iterate 7 min Full-group conversation 15 min
    • Schedule 9:00-9:15 Intros 9:15-11:00 Design challenge 11:00-11:10 Break 11:10-11:30 Design thinking at SFMOMA 11:30-12:15 Bringing it home 12:15-12:30 Final reflection
    • Reflection I like… I wish…
    • Resources + Contact dschool.stanford.edu/use-our-methods/ dschool.stanford.edu/groups/designresources/ dmitroff@sfmoma.org @dmitroff tsvenonius@sfmoma.org @TimSven susiebwise@gmail.com @susiewise